Portland test drive event provides first glimpse at new models and faster, simpler and easier-to-use infotainment system developed along with Microsoft.

Customers list SYNC with MyFord Touch as among the most important reasons for purchasing Ford vehicles. The auto maker worked with Microsoft to make its infotainment system faster, simpler and better than before. Ford is installing the refreshed MyFord Touch experience in 2013 models such as Ford Flex. Members of the press took a test drive March 13-14, 2012, in Portland, Ore.


The goal of the upgrade was to provide an infotainment system that is more responsive and easier to use, delivering further on the original intent of SYNC with MyFord Touch: To keep drivers' hands on the wheel and eyes on the road, while not sacrificing their ability to access content on their infotainment systems, smartphones or other mobile devices. Among the improvements were reducing the number of buttons on the touch screen and increasing the size of buttons and fonts so screens are easier to understand and navigate.


SYNC and MyFord Touch are a result of joint development between Ford and Microsoft that started in 2007. For more than a decade Microsoft has worked with automobile manufacturers and after-market suppliers to develop infotainment systems powered by Windows Embedded Automotive.

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This press release was issued by Microsoft Corporation and was initially posted at http://www.microsoft.com/presspass/features/2012/mar12/03-20Ford.mspx?rss_fdn=Custom . It was distributed, unedited and unaltered, by noodls on 2012-03-20 15:31:44 PM. The issuer is solely responsible for the accuracy of the information contained therein.