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Microsoft : ABQ HONORED FOR ‘REDEFINING THE WEST’

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01/04/2018 | 07:30pm CET

A burgeoning film industry. An arts scene that grows exponentially each year.

Dozens of nature trails.

And what’s not to love about more than 300 days of sunshine annually?

All of those Albuquerque features were noted by Sunset Magazine in its list of “20 Game-Changers That Are Redefining the West.”

The city grabbed the top spot for the list’s Southwest Region beating out Taos, as well as Arizona cities Flagstaff and Tempe. It finished 17 out of 20 on the overall list.

“The West was founded by pioneers and continues to evolve thanks to that same pioneering spirit as forward-thinking opportunity seekers transform cities and towns into hubs of innovation, big and small,” said Irene Edwards, Sunset editor-inchief. “This year’s best places to live list celebrates the places that are thinking smart about their futures, from innovative community leaders to futuristic tech and small business incubators.”

In the article, editors said, “ABQ, as it’s often called, doesn’t like to brag, so you might only know it as the high-desert setting of ‘Breaking Bad.’ But get it talking, and soon it’ll come out that Bill Gates and Paul Allen founded Microsoft here in 1975, and that the U.S. Department of Energy’s Sandia National Laboratories calls it home. And later in 2018, in Los Lunas, Facebook is set to open a huge data center that will bring with it more jobs.”

The article goes on to mention that with all the tech development comes the reinvigoration of Central Avenue in Downtown — which was once a shabby stretch of boarded-up warehouses and tagged railroad cars.

Add to that the city’s investment in new public transportation lines and sprucing up of Civic Plaza, and the 12-block corridor of today has become a place where locals gather all days of the week.

“Coffee roasters, restaurants, and food trucks are launching to keep up, many of them focused on local, organic produce, especially New Mexico’s beloved green chile. Yet beneath these changes lies Albuquerque’s south-of-the-border roots: the historic Old Town, the Rio Grande, the majority Hispanic population’s rich culture, and the fact that 23 percent of residents are bilingual. Considering the strong public-art program, miles of hiking trails, and 310 annual days of sunshine, it’s no wonder the locals don’t boast. They’re too busy living,” the editors went on to write.

The city of Albuquerque’s public art program boasts pieces in the hundreds across town. 516 Arts, an independent, nonprofit art space in the middle of Downtown, often collaborates with the city on public art.

“The public art program in Albuquerque is unique and fantastic,” said Suzanne Sbarge, 516 executive director, and 516 Arts has helped add to the landscape of murals in Downtown. “What we’ve done in Downtown is try to mix up the local, national and international artists represented.”

Since the organization finished its first mural in 2010, it has completed a total of 22 murals, though a few were temporary.

“I know the murals are a destination around town. People are seeing things on social media and makes them want to visit. There’s something about street art that is accessible to everyone.”

Lauren Ladoceour, Sunset executive editor, said each year the magazine embarks on a search for the best places in the West.

“This year our search began by identifying maverick towns and cities beyond perennial centers of change such as Los Angeles and San Francisco,” Ladoceour said in an interview. “Once we found the towns and cities investing in tomorrowland industries, community models, and ideas, we crunched the numbers, like census data, housing prices, and jobs, to determine value and livability. Our final step is to dig into the soul of a place by asking community leaders and families who’ve recently moved there: What makes your town the best?”

Other winners included Sacramento and Carlsbad for northern and southern California, respectively. Salida, Colo., and Tacoma, Wash., were winners in the mountain and northwest categories, respectively.

We welcome suggestions for the daily Bright Spot. Send to [email protected] abqjournal.com.

Breakdown by region

NORTHERN CALIFORNIASacramento, Calif.

Eureka, Calif.Fresno, Calif.Truckee, Calif.

SOUTHERN CALIFORNIACarlsbad, Calif.

Culver City, Calif.Palm Springs, Calif.Oxnard, Calif.

MOUNTAINS Salida, Colo.

Missoula, Mont.Cochrane, AlbertaReno, Nev.

SOUTHWEST Albuquerque

Taos Flagstaff, Ariz.Tempe, Ariz.

NORTHWEST Tacoma, Wash.

Corvallis, Ore.Sisters, Ore.Spokane, Wash. ABQ by the numbers

562 , Population , 572

$185 , Median home price , 300

5 . Unemployment rate . 6%

Breweries More than 40

Hiking trails in Sandia Mountains 60

Source: Sunset Magazine

© Copyright (c) 2018 Albuquerque Journal, source Newspapers

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EBIT 2018 32 067 M
Net income 2018 26 153 M
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