Emaar Properties is a renowned real estate developer known for creating iconic monuments, attractions and premium lifestyle communities in Dubai, United Arab Emirates. One of Emaar's most famous attractions is The Dubai Mall, the world's largest shopping and entertainment destination with 1,200 retailers, 80 million annual visitors and 12.1 million square feet of shops, restaurants, movies and hotel amenities.

But The Dubai Mall is becoming something even more: A retail experience of the future, with a new digital nervous system that connects people, anticipates their needs and curates memorable experiences.

As more people gravitate toward online shopping, Emaar is using modern technologies to transform brick-and-mortar retail at the mall into engaging experiences that go beyond product fulfillment.

With Microsoft Azure, Dynamics and Power BI, Emaar can collect and analyze more than 10,000 points of telemetry at the mall to better understand its customers, predict their needs and desires, and proactively deliver tailored experiences through Emaar's entire ecosystem. The advanced analytics and data insights are also helping Emaar's retailers reach more customers and serve them better.

The end result is more engagement, community and social connections at The Dubai Mall - and a big step toward Emaar's vision for a bold, dynamic future in Dubai.

Microsoft Corporation published this content on 23 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 23 August 2017 21:42:08 UTC.

Original documenthttps://blogs.microsoft.com/transform/video/emaar-transforms-dubai-mall-bold-new-retail-experience-future/?utm_source=microsoft_internal&utm_medium=organic_social&utm_campaign=dubai_mall

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