Digital transformation in the media and entertainment industry

The digitization of content has completely changed how media companies think about the creation, production, marketing, distribution and monetization of content. As their audiences find new ways to consume entertainment, whether it's through tablets, smartphones, connected TVs, PCs, gaming or mixed reality devices, the competition for attention has never been greater. This evolution has disrupted traditional business models and is driving organizations across the industry to identify new ways in which they can quickly and securely produce and deliver the right content, at the right time to any device - all backed by business insights and projections which can be used to drive future decision making.

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Microsoft Corporation published this content on 23 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 23 April 2018 07:26:07 UTC