Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nyse  >  Morgan Stanley    MS

Delayed Quote. Delayed  - 04/24 10:00:39 pm
43.56 USD   +4.21%
04/24 China Mobile May Acquire Singaporean Telecom Carrier
04/24 HSBC wins mandate on $100 billion Saudi Aramco IPO - CEO
04/24 MORGAN STANLEY : rates RRL as Equal-weight
News SummaryMost relevantAll newsSector newsTweets 

Morgan Stanley Expands Access to LinkedIn, Twitter

share with twitter share with LinkedIn share with facebook
share via e-mail
06/25/2012 | 10:25pm CEST

Morgan Stanley Smith Barney will now allow its full rank of financial advisers the option to join the worlds of Twitter and LinkedIn.

The company, a Morgan Stanley (>> Morgan Stanley) joint venture with Citigroup Inc. (>> Citigroup Inc.), last year set the brokerage world abuzz when it unveiled plans to expand social media use among its advisers. The first step of the plan was to allow 600 advisers to use Twitter and LinkedIn in some capacity--now the firm's roughly 17,000 financial advisers will be able to use the social-media sites.

Retail brokerage firms have struggled with balancing the benefits of advisers building a brand and connecting with more clients via social-media sites with the potential compliance concerns. While maintaining a relatively tight rein on use of social media, Morgan Stanley Smith Barney has been seen by some in the industry as more progressive in its vocal embrace of such sites.

To use LinkedIn Corp.'s (LNKD) LinkedIn, Morgan Stanley Smith Barney advisers will need to set up a profile and receive compliance training. Once those steps are complete, they can use all of LinkedIn's functions--from requesting an introduction to search features to joining groups.

Those functions are "pretty powerful" for networking, said Lauren Boyman, Morgan Stanley Smith Barney's director of social media. She said that during the pilot program, the site helped advisers win more business.

Ms. Boyman said the firm will train advisers to learn how to target new potential clients. For instance, if an adviser works in a town where there are a lot of retirees from a specific company, there may be a group on LinkedIn that can help the adviser to access those individuals and communicate to them his knowledge of the company's retirement plan.

Though advisers will be able to use LinkedIn fairly freely, their Twitter accounts come with a caveat--they can only tweet canned messages.

When advisers want to broadcast a message to the world, they can choose from a library of preapproved messages, a limitation for which the firm has caught some flak in the past. The preapproved tweets often include links to research or videos.

A couple of months ago, Morgan Stanley Smith Barney started a pilot program that allows a small group of 20 advisers to compose and publish their own tweets.

Ms. Boyman called its latest decision to expand access to LinkedIn and Twitter a "giant step" for the firm, but said the next step in the process is having financial advisers tweet their own original messages.

Such an undertaking, however, isn't as easy as it may sound. Under the pilot, advisers still must have their tweets and any accompanying links approved, and approval is quite time-consuming.

"It's a lot harder to approve 140 characters than it seems," she said.

As a result, Morgan Stanley Smith Barney is playing around with different options for how to roll out a less-restricted Twitter account to more advisers, Ms. Boyman said. These options include requiring that advisers be recommended by a branch manager or have a certain number of Twitter followers before they are able to tweet on their own.

There is no time frame on the pilot program, and Ms. Boyman said any full rollout isn't planned anytime soon.

By Write to Corrie Driebusch at [email protected]

Stocks mentioned in the article : Morgan Stanley, Citigroup Inc.
share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on MORGAN STANLEY
04/24 China Mobile May Acquire Singaporean Telecom Carrier
04/24 HSBC wins mandate on $100 billion Saudi Aramco IPO - CEO
04/24 MORGAN STANLEY : rates RRL as Equal-weight
04/22 Wall Street gears up for busiest earnings week in years
04/21 MORGAN STANLEY : Ousted Arconic CEO resigns from board of Morgan Stanley
04/21DJMORGAN STANLEY : Klaus Kleinfeld to Exit Morgan Stanley
04/21 MORGAN STANLEY (INDEXNYSEGIS : CMR) Files An 8-K Departure of Directors or Certa..
04/21 MORGAN STANLEY : Change in Directors or Principal Officers (form 8-K)
04/21 MORGAN STANLEY : Banking on it
04/20 MORGAN STANLEY : Team EduIndia Aims to Foster Education Access and Retention in ..
More news
Sector news : Investment Banking & Brokerage Services - NEC
04/24 Becton Dickinson to acquire Bard for $24 billion
04/21DJGOLDMAN SACHS : Goes Beyond Annual Review With Real-Time Employee Ratings -- Upd..
04/21DJGOLDMAN SACHS : Goes Beyond Annual Review With Real-Time Employee Ratings
04/20 Booming ETFs help BlackRock weather investors' cost-cutting
04/20DJMORGAN STANLEY : Debt Trading Drives Morgan Stanley Net -- WSJ
More sector news : Investment Banking & Brokerage Services - NEC
News from SeekingAlpha
04/24 Wolfe Research names favorite large-cap longs and shorts
04/24 U.S. banks set for big day amid European rally; BofA downgraded
04/21 Goldman's Earnings Miss And What It Means Going Forward
04/20 MY 75 STOCK MARCH 2017 PORTFOLIO UPD : New Dividend Record And Buying Altria And..
04/20 WALL STREET BREAKFAST : Is Crude In A Mood?
Financials ($)
Sales 2017 37 222 M
EBIT 2017 10 005 M
Net income 2017 6 275 M
Debt 2017 -
Yield 2017 2,15%
P/E ratio 2017 12,04
P/E ratio 2018 10,53
Capi. / Sales 2017 2,08x
Capi. / Sales 2018 1,98x
Capitalization 77 429 M
More Financials
Duration : Period :
Morgan Stanley Technical Analysis Chart | MS | US6174464486 | 4-Traders
Full-screen chart
Technical analysis trends MORGAN STANLEY
Short TermMid-TermLong Term
Technical analysis
Income Statement Evolution
More Financials
Mean consensus OUTPERFORM
Number of Analysts 29
Average target price 46,9 $
Spread / Average Target 12%
Consensus details
EPS Revisions
More Estimates Revisions
James Patrick Gorman Chairman & Chief Executive Officer
Thomas Colm Kelleher President
James A. Rosenthal Chief Operating Officer & Executive Vice President
Jonathan Pruzan Chief Financial Officer & Executive Vice President
Bjarne Stroustrup Managing Director-Technology
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
MORGAN STANLEY-1.07%77 429
More Results