Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Morgan Stanley    MS

Delayed Quote. Delayed  - 07/25 10:00:30 pm
47.61 USD   +1.93%
12:35p BRUSHING OFF BA : sources
06:49aDJIPO Backed by Morgan Stanley and One of Asia's Richest Men Gets D..
07/24 China's HNA CEO denies banks scaling back credit
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

Morgan Stanley Expands Access to LinkedIn, Twitter

share with twitter share with LinkedIn share with facebook
share via e-mail
0
06/25/2012 | 10:25pm CEST

Morgan Stanley Smith Barney will now allow its full rank of financial advisers the option to join the worlds of Twitter and LinkedIn.

The company, a Morgan Stanley (>> Morgan Stanley) joint venture with Citigroup Inc. (>> Citigroup Inc.), last year set the brokerage world abuzz when it unveiled plans to expand social media use among its advisers. The first step of the plan was to allow 600 advisers to use Twitter and LinkedIn in some capacity--now the firm's roughly 17,000 financial advisers will be able to use the social-media sites.

Retail brokerage firms have struggled with balancing the benefits of advisers building a brand and connecting with more clients via social-media sites with the potential compliance concerns. While maintaining a relatively tight rein on use of social media, Morgan Stanley Smith Barney has been seen by some in the industry as more progressive in its vocal embrace of such sites.

To use LinkedIn Corp.'s (LNKD) LinkedIn, Morgan Stanley Smith Barney advisers will need to set up a profile and receive compliance training. Once those steps are complete, they can use all of LinkedIn's functions--from requesting an introduction to search features to joining groups.

Those functions are "pretty powerful" for networking, said Lauren Boyman, Morgan Stanley Smith Barney's director of social media. She said that during the pilot program, the site helped advisers win more business.

Ms. Boyman said the firm will train advisers to learn how to target new potential clients. For instance, if an adviser works in a town where there are a lot of retirees from a specific company, there may be a group on LinkedIn that can help the adviser to access those individuals and communicate to them his knowledge of the company's retirement plan.

Though advisers will be able to use LinkedIn fairly freely, their Twitter accounts come with a caveat--they can only tweet canned messages.

When advisers want to broadcast a message to the world, they can choose from a library of preapproved messages, a limitation for which the firm has caught some flak in the past. The preapproved tweets often include links to research or videos.

A couple of months ago, Morgan Stanley Smith Barney started a pilot program that allows a small group of 20 advisers to compose and publish their own tweets.

Ms. Boyman called its latest decision to expand access to LinkedIn and Twitter a "giant step" for the firm, but said the next step in the process is having financial advisers tweet their own original messages.

Such an undertaking, however, isn't as easy as it may sound. Under the pilot, advisers still must have their tweets and any accompanying links approved, and approval is quite time-consuming.

"It's a lot harder to approve 140 characters than it seems," she said.

As a result, Morgan Stanley Smith Barney is playing around with different options for how to roll out a less-restricted Twitter account to more advisers, Ms. Boyman said. These options include requiring that advisers be recommended by a branch manager or have a certain number of Twitter followers before they are able to tweet on their own.

There is no time frame on the pilot program, and Ms. Boyman said any full rollout isn't planned anytime soon.

By Write to Corrie Driebusch at corrie.driebusch@dowjones.com

Stocks mentioned in the article : Morgan Stanley, Citigroup Inc.
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on MORGAN STANLEY
12:35p BRUSHING OFF BANK WORRIES, HNA TAPS : sources
06:49aDJIPO Backed by Morgan Stanley and One of Asia's Richest Men Gets Denied
07/24 China's HNA CEO denies banks scaling back credit
07/24 MORGAN STANLEY : Earnings Review and Free Research Report: Morgan Stanley's Q2 E..
07/24 Wall Street duo make $150m each on back of Trump election victory
07/24 MORGAN STANLEY : rates MQA as Equal-weight
07/22 Indigo selects banks for share sale
07/21 CITIGROUP : For Big Banks, Frankfurt Is Brexit’s Wurst-Case Scenario
07/21 Chinese courier ZTO sued for 'untrue statements' in $1.4 billion U.S. IPO
07/21 Bank of America to move some UK jobs to Dublin post-Brexit
More news
News from SeekingAlpha
03:31p MORGAN STANLEY : Still Very Cheap
11:34a GENERAL ELECTRIC : New Boss And Lessons For New Boss From Bank Of America, Citig..
11:01a Citi targets, higher interest rates help financial sector outperform
04:09a How Low Volatility Is Hurting Goldman Sachs
07/20 WELLS FARGO : From Top Dog To What Now?
Financials ($)
Sales 2017 37 502 M
EBIT 2017 10 007 M
Net income 2017 6 371 M
Debt 2017 -
Yield 2017 1,93%
P/E ratio 2017 13,37
P/E ratio 2018 11,65
Capi. / Sales 2017 2,30x
Capi. / Sales 2018 2,19x
Capitalization 86 403 M
Chart MORGAN STANLEY
Duration : Period :
Morgan Stanley Technical Analysis Chart | MS | US6174464486 | 4-Traders
Technical analysis trends MORGAN STANLEY
Short TermMid-TermLong Term
TrendsBullishNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 27
Average target price 48,8 $
Spread / Average Target 4,5%
EPS Revisions
Managers
NameTitle
James Patrick Gorman Chairman & Chief Executive Officer
Thomas Colm Kelleher President
Jonathan Pruzan Chief Financial Officer & Executive Vice President
Bjarne Stroustrup Managing Director-Technology
Hutham S. Olayan Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
MORGAN STANLEY10.56%86 403
GOLDMAN SACHS GROUP-8.88%85 882
CHARLES SCHWAB CORP6.31%56 106
CITIC SECURITIES CO LTD9.09%30 286
NOMURA HOLDINGS INC-4.77%22 555
HUATAI SECURITIES CO., LTD.9.46%19 278