Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Morgan Stanley    MS

MORGAN STANLEY (MS)
Mes dernières consult.
Most popular
  Report  
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsofficial PublicationsSector newsTweets

Morgan Stanley Expands Access to LinkedIn, Twitter

share with twitter share with LinkedIn share with facebook
share via e-mail
0
06/25/2012 | 10:25pm CEST

Morgan Stanley Smith Barney will now allow its full rank of financial advisers the option to join the worlds of Twitter and LinkedIn.

The company, a Morgan Stanley (>> Morgan Stanley) joint venture with Citigroup Inc. (>> Citigroup Inc.), last year set the brokerage world abuzz when it unveiled plans to expand social media use among its advisers. The first step of the plan was to allow 600 advisers to use Twitter and LinkedIn in some capacity--now the firm's roughly 17,000 financial advisers will be able to use the social-media sites.

Retail brokerage firms have struggled with balancing the benefits of advisers building a brand and connecting with more clients via social-media sites with the potential compliance concerns. While maintaining a relatively tight rein on use of social media, Morgan Stanley Smith Barney has been seen by some in the industry as more progressive in its vocal embrace of such sites.

To use LinkedIn Corp.'s (LNKD) LinkedIn, Morgan Stanley Smith Barney advisers will need to set up a profile and receive compliance training. Once those steps are complete, they can use all of LinkedIn's functions--from requesting an introduction to search features to joining groups.

Those functions are "pretty powerful" for networking, said Lauren Boyman, Morgan Stanley Smith Barney's director of social media. She said that during the pilot program, the site helped advisers win more business.

Ms. Boyman said the firm will train advisers to learn how to target new potential clients. For instance, if an adviser works in a town where there are a lot of retirees from a specific company, there may be a group on LinkedIn that can help the adviser to access those individuals and communicate to them his knowledge of the company's retirement plan.

Though advisers will be able to use LinkedIn fairly freely, their Twitter accounts come with a caveat--they can only tweet canned messages.

When advisers want to broadcast a message to the world, they can choose from a library of preapproved messages, a limitation for which the firm has caught some flak in the past. The preapproved tweets often include links to research or videos.

A couple of months ago, Morgan Stanley Smith Barney started a pilot program that allows a small group of 20 advisers to compose and publish their own tweets.

Ms. Boyman called its latest decision to expand access to LinkedIn and Twitter a "giant step" for the firm, but said the next step in the process is having financial advisers tweet their own original messages.

Such an undertaking, however, isn't as easy as it may sound. Under the pilot, advisers still must have their tweets and any accompanying links approved, and approval is quite time-consuming.

"It's a lot harder to approve 140 characters than it seems," she said.

As a result, Morgan Stanley Smith Barney is playing around with different options for how to roll out a less-restricted Twitter account to more advisers, Ms. Boyman said. These options include requiring that advisers be recommended by a branch manager or have a certain number of Twitter followers before they are able to tweet on their own.

There is no time frame on the pilot program, and Ms. Boyman said any full rollout isn't planned anytime soon.

By Write to Corrie Driebusch at [email protected]

Stocks mentioned in the article : Morgan Stanley, Citigroup Inc.
Stocks mentioned in the article
ChangeLast1st jan.
CITIGROUP 0.67% 70.43 Delayed Quote.-3.83%
MORGAN STANLEY 0.82% 54.36 Delayed Quote.4.57%
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on MORGAN STANLEY
05/21MORGAN STANLEY : Foundation Announces Additional $1.5 Million in Grants to Local..
AQ
05/21MORGAN STANLEY : Bank, N.A. Receives Highest Rating from Office of the Comptroll..
BU
05/21MORGAN STANLEY : Ex-NBA star Antoine Walker's comeback trail takes him down the ..
AQ
05/21MORGAN STANLEY : Commodity - Higher gas prices could spoil Trump’s tax cut..
AQ
05/21MORGAN STANLEY : rates CSL as Equal-weight
AQ
05/19MORGAN STANLEY : raises HK Electric-SS to HK$7
AQ
05/18MORGAN STANLEY : FHLBanks Announce New 2-Year Global
AQ
05/18MORGAN STANLEY : Predicts Russian Recession in Case of New U.S. Sanctions
AQ
05/18MORGAN STANLEY : People in Business
AQ
05/18U.S. bank stock gains may stall after two-year rally
RE
More news
News from SeekingAlpha
05/19Consider Selling When Your Stock Does This 
05/18Financial Industry Veterans Discuss Artificial Intelligence 
05/17Successful Trade Negotiations With China Could Be Quite Rewarding 
05/16The Good News In Tuesday's Selloff 
05/15'LEGALIZED' SPORTS BETTING : Let's All Just Take A Deep Breath 
Financials ($)
Sales 2018 40 883 M
EBIT 2018 11 776 M
Net income 2018 8 277 M
Debt 2018 -
Yield 2018 2,05%
P/E ratio 2018 11,36
P/E ratio 2019 10,51
Capi. / Sales 2018 2,38x
Capi. / Sales 2019 2,31x
Capitalization 97 134 M
Chart MORGAN STANLEY
Duration : Period :
Morgan Stanley Technical Analysis Chart | MS | US6174464486 | 4-Traders
Technical analysis trends MORGAN STANLEY
Short TermMid-TermLong Term
TrendsBullishNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 28
Average target price 60,7 $
Spread / Average Target 13%
EPS Revisions
Managers
NameTitle
James Patrick Gorman Chairman & Chief Executive Officer
Thomas Colm Kelleher President
Jonathan M. Pruzan Chief Financial Officer & Executive Vice President
Bjarne Stroustrup Managing Director-Technology
Katy L. Huberty Managing Director-Research
Sector and Competitors
1st jan.Capitalization (M$)
MORGAN STANLEY4.57%97 134
GOLDMAN SACHS GROUP-6.97%90 626
CHARLES SCHWAB CORPORATION (THE)15.48%80 034
CITIC SECURITIES7.85%36 171
NOMURA HOLDINGS INC-9.59%20 101
HUATAI SECURITIES5.79%19 003