Nestle : Nescafé Milano 2.0 joins distinguished crowd of Red Dot Design Award winners
August 18, 2014 at 05:01 am EDT
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Aug 18, 2014
Nescafé Milano 2.0 joins distinguished crowd of Red Dot Design Award winners
Nescafé Milano 2.0 has been awarded the coveted Red Dot Design Award, highlighting the premium coffee machine's blending of form and function.
Rolled out commercially to food service operators in 2013, the Nescafé Milano 2.0 was awarded the "Communication Design 2014: Software Interface and Usability" prize for overall concept idea, user friendliness and visual design.
Past winners of the Red Dot award, affiliated with the renowned German-based design consultant Peter Zec, have included Nestlé's own Nespresso premium brand, BMW and Apple's iPad Mini.
The Red Dot committee received around 15,500 applications alone from vendors in 70 countries in 2013.
The Milano 2.0 machine helps strengthen the premiumisation of the Nescafé brand and provides out-of-home operators an easy to use and manage beverage system, which delivers a wide variety of drinks, including cappuccinos and latte macchiatos.
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).