Nestle : Nespresso launches first coffee exported from South Sudan
October 07, 2015 at 03:39 am EDT
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Nespresso has launched South Sudan's first ever export coffee and its first significant non-oil export in a generation, after working to help rebuild the nation's coffee industry that was destroyed by conflict.
Suluja ti South Sudan coffee capsules will initially be sold to Nespresso Club Members in France in extremely limited volumes, and the brand does not expect to make a return on the coffee for several years, until production levels increase.
The South Sudan initiative is based on the NespressoAAA Sustainable Quality Program, and since 2011, the brand and non-profit organisation TechnoServe have worked with 500 local farmers in the country to revive coffee production. Nespresso has already invested over CHF 700,000 in the Yei region, and plans to invest CHF 2.5 million to support several thousand farmers over the next few years.
Nestlé Nespresso CEO Jean-Marc Duvoisin said that Nespresso wants to source the highest quality coffee globally, and build a more environmentally sustainable and financially equitable outcome for farmers.
'Suluja ti South Sudan is an exceptional coffee, and we're very proud of the positive impact this project is having on farmers and their families,' he said. 'Together with the coffee farmers in Yei and TechnoServe we are excited about the potential of this project for economic growth in the region.'
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).
NESTLÉ S.A. 
