Jul 31, 2014
Nestlé creates a learning app for kids
Nestlé's milk drink brand Nido has created a free interactive educational app to encourage children to read, stick to daily routines, such as brushing their teeth and improve their memory and attention.
Launched earlier this summer, StimuLearn includes a Storytime Duet feature that encourages kids to read stories with their parents and a Mother App feature, allowing mums to track their children's progress in reading and other skills development.
As education expert Gavin Keller, StimuLearn app advocate, told Lotus FM radio in South Africa, toddlers are "digital natives". Using technology comes so naturally to them, he said, that the question is not whether children should use apps, but which ones they use. StimuLearn allows kids to spend their screen time constructively.
The app is available in English, Indonesian and Spanish and has already been used widely in Indonesia, South Africa and Mexico.
According to Nestlé Indonesia, there were just over 800 StimuLearn users from mid-June to mid-July.
Read more about theStimuLearn app
Download StimuLearn (English and Indonesian) for iOS
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).