Nestle : Unique Chinese e-commerce event marks #150Nestle
June 05, 2016 at 03:07 am EDT
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Nestlé is sharing its passion for nutrition with millions of Chinese consumers in a unique e-commerce event that highlights the Swiss roots of the company.
As part of the celebrations to mark the company's 150th anniversary, Nestlé is offering its entire range of locally produced products as well as others from overseas to consumers via Alibaba Groups e-commerce platforms in a three day 'Superbrand Day' promotion.
The six month joint campaign leverages Alibaba's online and mobile marketplaces.
'There is no better way to celebrate 150 years of Good Food, Good Life, than to create an opportunity for everyone in China to share our passion for nutrition, health and wellness,' said Wan Ling Martello, Executive Vice President responsible for Nestlé's Zone Asia, Oceania and sub-Saharan Africa.
'And there is no better place than China to start the story of the next 150 years. Consumers here are adapting to technology faster than almost anywhere else in the world.'
The campaign features 150 products from 30 brands, 67 of which are new for Chinese consumers including Nido milk powder from the Netherlands, Nestlé Damak chocolate from Turkey, Nescafé Gold from France, and Nestlé and Wyeth infant formula products from Switzerland, the UK and Germany.
Read the press release from Nestlé China (pdf, 100 Kb)
Nestlé SA published this content on 05 June 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 05 June 2016 07:07:07 UTC.
Original documenthttp://www.nestle.com/media/news/chinese-ecommerce-event-marks-150nestle
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Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).
NESTLÉ S.A. 
