Provides data and analytics to marketers
NeuStar, Inc. provides real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors.
It operates through the following business segments: Carrier Services, Enterprise Services and Information Services.
The Carrier Services segment includes numbering services, order management and IP services.
The Numbering service operates and maintains authoritative databases that manage the increased complexity in the communications industry.
The Order Management services permit its carrier customers to exchange essential operating information with multiple carriers in order to provision and manage services and provide these services through a single interface or on-premise installations.
The IP services provides scalable IP services to global carriers and service providers that allows to manage access for the routing of IP communications, such as multimedia messaging service and its solutions also provide accurate and reliable routing of text messages and voice calls by identifying terminating service provider networks.
The Enterprise Services segment includes Internet infrastructure services and registry services.
The Internet infrastructure services provide a suite of DNS services to enterprise customers built on a global directory platform.
These services engages in directing and managing Internet traffic flow, resolving Internet queries, providing security protection against distributed denial of service attacks, providing geo-location services used to enhance fraud prevention and online marketing, and monitoring, testing and measuring the performance of websites and networks.
The Registry services operates the authoritative registries of Internet domain names for the .biz, .us, .co, .tel and .travel top-level domains and also provides international registry gateways for China's .cn and Taiwan's .tw country-code top-level domains.
The Information Services segment includes identification services, verification and analytics services and local search and licensed data services.
The Identification services includes providing caller ID services to carriers in the U.S. and real-time identification and location services to businesses in the U.S. across multiple industries.
The verification and analytics services provides lead verification services that allow clients to validate customer data, enhance leads and assign a lead quality rating to each lead to provide a client the ability to contact a customer.
The local search and licensed data services provides an online local business listing identity management solution that serves local search platforms, national brands, authorized channel partners and local businesses.
NeuStar was founded by Jeffrey E. Ganek in 1996 and is headquartered in Sterling, VA.