LONDON, UK / ACCESSWIRE / September 26, 2017 / Pro-Trader Daily takes a look at the latest corporate events and news making the headlines for Nielsen Holdings PLC (NYSE: NLSN) ("Nielsen"), following which we have published a free report that can be viewed by signing up at http://protraderdaily.com/optin/?symbol=NLSN. The Company announced on filed a lawsuit on September 22, 2017, against comScore Inc. with the US District Court, Southern District of New York to stop comScore from using Nielson's proprietary Portable People Meter (PPM) technology for its newly launched Extended TV service. Nielsen's contention is that comScore's use of its proprietary technology to launch a competing TV ratings service is in violation of their agreement about the scope of use of PPM technology. For immediate access to our complimentary reports, including today's coverage, register for free now at:http://www.investornetwork.com/company/1282

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The lawsuit was filed after comScore had launched Extended TV service on September 14, 2017. Extended TV is a self-service measurement tool for rating content on TV across the globe and across a variety of viewing types ? linear, time-shifted, and digital. The service is expected to be available by the end of 2017.

Backdrop

The matter can be traced back to September 2013, when Nielsen acquired Arbitron Inc., an international media and marketing research firm for $1.26 billion. The Federal Trade Commission (FTC) had determined that the Nielsen/Arbitron deal would reduce competition in cross-platform audience measurement services. The acquisition was approved by the FTC in February 2014 on the condition that Nielsen sell and license certain assets related to Arbitron's cross-platform audience measurement services to a FTC-approved buyer for a minimum period of eight years. Following which in April 2014, Nielsen agreed to sell its PPM technology to comScore and both entered into an agreement for the use of the PPM technology. As per the agreement between Nielsen and comScore, comScore could use PPM technology to measure TV and online audiences.

Cause of Disagreement

The point of contention is that Nielsen feels that the agreement does not extend the use of PPM technology for individual, stand-alone services like comScore's Extended TV. In a manner of speaking, comScore is using Nielsen's technology to compete with it. Nielsen also believes that comScore is offering Extended TV at a much lower price than Nielsen's which would have direct impact on Nielsen's client-base. Nielsen's legal representatives alleged that many TV networks are already beta testing comScore's Extended TV and comScore has received commitments from one client who has announced its decision to switch to Extended TV.

Nielsen's communication on the matter reads:

"Given that comScore plans to launch Extended TV in the next few months, with the intention of having the product available at the end of 2017, it is possible that Nielsen will lose other clients, particularly given that Nielsen has several large client contracts up for renewal."

It also states the following:

"In almost all circumstances. Extended TV will provide a linear television audience measurement with requisite demographics for broadcast daypart/program, but will fail to provide any material online audience measurement (instead of reporting an online measurement of ?zero? for almost all dayparts, programs, and episodes)."

comScore's response

Although comScore has declined to comment on the matter, its lawyer, in a communication dated August 08, 2017, countered Nielsen's argument by stating that Extended TV is a cross-platform service and hence the tool can be used across multiple platforms viz. television, online, mobile, tablets without just limiting its use for linear TV estimates.

A statement issued by comScore's representative states:

"We can confirm that there is a dispute regarding interpretation of the 2013 FTC consent decree, which resulted from Nielsen's acquisition of Arbitron, that provides comScore with access to certain Nielsen data. The dispute is being addressed through binding arbitration. Due to the pending nature of these legal proceedings, we have no further comment at this time."

About Nielsen Holdings PLC

New York-based Nielsen is a global independent measurement and data Company for fast-moving consumer goods and media. The Company offers the most complete understanding of what consumers watch and buy to its clients which provides them with usable, practical, and meaningful tools while making strategic business decisions. The Company has two business verticals Nielsen's Buy segment and Nielsen's Watch segment.

The Buy segment provides consumer packaged goods manufacturers and retailers with retail measurement services which allows them to understand current performance and provide advanced analytical capabilities and solutions that aid in managing and improving future performance.

The Watch segment provides media and advertising clients audience measurement services across all devices ? television, radio, online, mobile etc. Nielsen's television and digital measurement helps clients in understanding the reach of their content and advertising campaigns, as well as providing effectiveness metrics that help optimize and validate their overall spending, and maximize the value of their content.

The Company is present in over 100+ countries covering more than 90% of the world's population.

About comScore Inc.

Reston, Virginia based comScore is a leading cross-platform measurement Company that precisely measures audiences, brands, and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 which led to the creation of a new model for a dynamic, cross-platform world. comScore's data footprint combines proprietary digital, TV, and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media Companies monetize their complete audiences and allows marketers to reach these audiences more effectively.

The Company has over 3,200 clients and has a global presence in over 75 countries. The Company is supported by a team of over 1,800+ employees.

Last Close Stock Review

On Monday, September 25, 2017, the stock closed the trading session at $41.13, marginally up 0.59% from its previous closing price of $40.89. A total volume of 1.62 million shares have exchanged hands. Nielsen's stock price advanced 4.74% in the last one month, 6.11% in the previous three months and 0.24% in the past six months. The stock is trading at a PE ratio of 30.11 and has a dividend yield of 3.31%. At Monday's closing price, the stock's net capitalization stands at $14.68 billion.

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