Paper Mate® InkJoy™ Pen Line Brings Joy Back To Writing

BOCA RATON, Fla.--(BUSINESS WIRE)--Jan. 30, 2012-- Office Depot (NYSE:ODP), celebrating 25 years as a leading global provider of office supplies and services, today announced availability of the Paper Mate® InkJoy™ pen line at nationwide Office Depot retail locations and online at www.officedepot.com. The new InkJoy line features a revolutionary ink system that delivers an effortless writing experience - a feature that led to it being coined the "World's Most Stolen Pen™."

The current landscape of writing instruments includes a variety of options from rollerball to porous point pens. However, a recent Paper Mate study found a gap in overall performance between ballpoint pens and gel pens, leaving an opportunity for InkJoy to fill the void.

The ink system behind the new InkJoy pens meets consumers' needs by combining the smooth, vivid writing experience of a gel pen with the quick-dry and durability of a ballpoint, creating a new pen category altogether - the Advanced Ink System. Fusing the best qualities of the gel and ballpoint pen, the benefits of the Advanced Ink System are crystal clear - the pen starts quickly without dragging, requires minimal hand pressure, and delivers crisp, clean lines.

"The search for the perfect pen is a mission that every one of our customers has embarked on," said Linda Boykin, Vice President of Merchandising for Office Depot. "The Paper Mate InkJoy line of pens delivers the smooth, comfortable, and effortless writing experience that every customer yearns for."

The InkJoy line features a series of pens that offer a variety of designs for every budget, including the:

  • InkJoy100 Stick and 100 Retractable - Features a triangular shape, providing comfort and control while writing. Both retractable and stick options include a smooth-slide clip and a clear barrel that allows for monitoring of the ink supply. The performance pens at an economy price are available in black, blue, red, and an assorted color package.
  • InkJoy 300 Stick and 300 Retractable- Has an extended, rubberized, tri-contour grip for added comfort as well as a sleek, refreshing design with a tinted barrel. Available in black, blue, red, and an assorted color package.
  • InkJoy 500 Retractable - Boasts an hourglass shape, rubberized grip for enhanced usability, a metal clip for durability, and a subtle pearled opaque finish for a stylish look. Available in black, blue, red, and an assorted color package.
  • InkJoy 550 Retractable - Combines an hourglass shape with full-length grip to provide comfort no matter how the pen is held. Metal clip and accents offer long-lasting durability. Available in black and blue.
  • InkJoy 700 Retractable - Fuses an hourglass shape with a rubberized grip to relieve hand pressure and deliver improved handwriting. Solid metal accents extend the lifecycle of the pen and a high-gloss finish delivers a sophisticated and stylish look. Available in black and blue, and in white and black barrels.

To learn more about the products and services available at Office Depot, please visit your local Office Depot retail store location or www.officedepot.com. To become a fan of Office Depot on Facebook and receive exclusive content, offers and more, please visit www.facebook.com/officedepot. To follow Office Depot on Twitter, please visit www.twitter.com/officedepot.

About Office Depot

Celebrating 25 years as a leading global provider of office supplies and services, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides supplies and services to its customers through 1,656 worldwide retail stores, a dedicated sales force, top-rated catalogs and global e-commerce operations. Office Depot has annual sales of approximately $11.6 billion, and employs about 40,000 associates around the world. The Company provides more office supplies and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 58 countries.

Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP. http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.

Source: Office Depot

Office Depot
Elise Askenazi, 561-438-1447
Elise.Askenazi@officedepot.com
or
Jason Shockley, 561-438-0037
Jason.Shockley@officedepot.com

distribué par

Ce noodl a été diffusé par Office Depot Inc. et initialement mise en ligne sur le site http://www.officedepot.com. La version originale est disponible ici.

Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-30 16:20:20 PM et restera accessible depuis ce lien permanent.

Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité.