The aim was to emphasize the 'home-made' touch, to emphasize the Swiss origin and quality, to increase the visibility on the shelf and to offer the consumer more orientation.

The new logo
• Logo design, colour scheme and handwriting typography convey themes such as 'handmade', professionalism and tradition.
• The shape remind of a quality label and creates trust.

The new packaging
• The revised packaging design stands for craftsmanship and conveys more emotionality and warmth.
• The artisanal look is underlined by the background of traditional wrapping paper.
• The modern image concept shows freshness and creativity.
• A clear product promise gives the consumer more orientation.
• Colour coding ensures good visibility and fast product decisions at the POS.
• Swissness gets more weight thanks to the flag icon and the corresponding statement.
• Seasonal designs set attractive accents and purchase incentives.

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Orior AG published this content on 13 August 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 13 August 2018 12:24:06 UTC