Panasonic is exhibiting the latest highlights in automated and connected
vehicle technologies and Intelligent Transport Systems (ITS) big data
solutions at ITS World Congress 2015, Bordeaux, where over 300 car
manufacturers and suppliers are on full display. At the Panasonic Booth,
the corporation is putting on full display its repertoire in two key
areas: automated and connected vehicle technologies and ITS big data
This Smart News Release features multimedia. View the full release here:
Panasonic booth at ITS 2015 (Photo: Business Wire)
[Flash Video] Panasonic’s Automated & Connected Technologies @
Offering automotive and device solutions for pedestrians and cars,
infrastructure solutions for homes, roads and more, Panasonic is one of
the few manufacturers capable of providing total solutions. Based on the
concept of bringing together comfort, safety and the environment,
Panasonic is using these strengths as part of the evolution of ITS.
Trends in the Automotive Industry
Europe, the organizer of ITS World Congress 2015, is highlighting
industry aims to create safer, smarter and cleaner mobility. This vision
aims also to result in people becoming fully informed, reducing the
impact of vehicles on the environment and minimizing the amount of
In the report 'Analysis
of the Advanced Driver Assistance Systems (ADAS) Market in Europe',
Frost & Sullivan Research Analyst Cathy Brown points out that vehicle
safety and driver comfort are currently garnering immense interest
within the automotive industry. "Driven by legislation and cost
effective vehicles, the ADAS market in Europe is entering a new phase of
applications integrating both safety and comfort." as Brown notes, this
have become focal points of assessment, and companies are using all
means to meet the modern demands while also considering future
Panasonic's Business Strategy for the future of Automotive industry
to Masahisa Shibata, President of Panasonic Automotive and Industrial
Systems Europe, Panasonic's global strategy focuses on three key
Infotainment and e-cockpit solutions to provide more comfort and
entertainment to the driver as well as co-passengers.
Advanced driving assistance systems for maximum safety.
Environmental solutions with more efficient electronics and
best-in-class battery technology for EVs (Electric Vehicles).
Regarding Panasonic's business strategy for Europe, Yoshitaka Teraoka,
Vice President of Panasonic Automotive and Industrial Systems Europe
GmbH says, "What makes us unique is that we can cross-pollinate between
various consumer and B2B areas by utilizing our comprehensive portfolio.
Developing next generation solutions for these three areas and working
closely with advanced companies, we aim to become a leading partner of
our customers in Europe."
Panasonic's technology development for ADAS
Panasonic is developing ADAS technology by utilizing its strengths in
cameras, sensors and image-processing technology. The Panasonic
millimeter-wave radar system detects the position of other vehicles and
pedestrians in less than 0.1 seconds and informs the driver through
Panasonic's 79GHz Infrastructure Radar for
cooperative intersection safety is precise and covers a wide
scope. It features high resolution for differentiating between
pedestrians and other vehicles, a wide field of view for scanning, and
high-level accuracy for detecting multiple targets with its robustness
at night and under poor weather conditions (snow, fog, etc.).
Communication for Driving Support System is a key technology for
new driving support systems. Covering vehicle-to-vehicle (V2V),
vehicle-to-infrastructure (V2I) and vehicle-to-pedestrian (V2P), the V2X
Communication for Driving Support System helps prevent traffic accidents
by alerting the driver of impending hazardous situations.
the surrounding environment to provide support for the driver, the High-Performance
Pedestrian Detection based on Deep Learning estimates pedestrian
behaviors − providing a detection algorithm for on-vehicle cameras to
predict accident risks.
Developing ADAS business in Europe −Panasonic's business alliance
The capital and business alliance with Ficosa will
allow Panasonic to launch its electronic mirror business while also
expanding its ADAS portfolio. Based in Spain, Ficosa is a tier 1 global
provider for the automotive industry. Through their collaboration in
electronic mirror systems, Ficosa and Panasonic are accelerating the
continued evolution of automobile comfort and safety - both areas being
at the core of next-generation cockpit systems.
"This partnership will not only bring complementary know-how and
technologies but also regional synergies, says Javier Pujol, CEO of
Ficosa International S.A. "Our customers will truly benefit from the
close collaboration of both of our companies − for instance, when it
comes to next generation cockpit systems."
At the automated and connected vehicle technologies corner, Panasonic is
presenting its Intelligent Rearview Monitor
System, which is comprised of a camera and mirror display. When
operating in Mirror Mode, the system makes images available to the
driver as per Class I mirrors; when working in camera monitor system
mode, it displays images coming from the rear camera, and a side-view
camera makes visible what would otherwise be blindspots.
Keeping a close eye on electric vehicle hackers
increased communications connectivity, vehicles have become more
vulnerable to being attacked by hackers. Panasonic is leading the
development of automotive security technologies to protect vehicle
networks − its Security Electronic Control
Unit (ECU) for Disabling Malicious Controller Area Network (CAN) Messages detecting
unusual behavior such as unexpected acceleration and disables malicious
Big data utilization in the field of ITS
In the corner of
ITS Big Data Solutions, Panasonic is presenting the possibilities of ITS
utilization to provide solutions for a wide range of issues. For B2B,
Panasonic's Logistics Probe Solutions enables professionals such as
logistic managers to better monitor vehicles and road managers to more
easily acquire information about the status of roads by utilizing a
Dedicated Short Range Communication (DSRC) On-board Unit with GPS.
For B2C, Panasonic provides convenient and enjoyable travel experiences
with greater safety and sense of security. Called the Wonder Trip
System, it supports travelers in all destinations through personal
authentication technology. Furthermore, Panasonic provides communication
and content customization through transport information integration in
smartphones and wearable devices.
As one of the few manufacturers capable of providing total solutions,
Panasonic hopes that these solutions will contribute to a safer, greener
and more comfortable world. In short, "A Better Life, A Better World".
Panasonic Booth at ITS World Congress
Location: Rue Jean Samazeuilh BP 55 33030 Bordeaux
Automotive & Industrial Systems Europe
& Industrial Systems Company, Panasonic Corporation
World Congress Official Site
Album] Panasonic at #ITSWC15
View source version on businesswire.com: http://www.businesswire.com/news/home/20151010005001/en/