+++ Pressemitteilung / Press Information +++
paragon expands into the Asian market
• Sales office opens in Shanghai
• Greater exploitation of opportunities for paragon
products
• Local production possible from 2013/2014
Delbrück, May 16, 2012 - paragon AG aims to expand into Asia
with its successful products by opening a sales office in
Shanghai. Establishing a local presence will enable paragon,
a listed tier 1 supplier to the automotive
industry, to better exploit the opportunities presented by
the emerging markets of Asia, first and foremost China.
"Our contact with the region so far has shown us that
there is demand in Asia for products that improve air quality
inside vehicles", says CEO Klaus Dieter Frers, who
believes the chances for becoming established in the Chinese
market are favorable. "Products that help to protect
people's health are popular in view of the high levels
of air pollution to be found, especially in large
cities."
paragon's first employee in Shanghai is Lingjia Gardner.
She has previously worked for paragon's customer VW in
Wolfsburg and, most recently, for a German automotive
supplier in Shanghai. Ms Gardner is a German national of
Chinese origin. She has an immediately likeable persona and
speaks not only Chinese and English but also very good
German. Further employees will soon
be joining her in the sales office.
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+++ Pressemitteilung / Press Information +++
"Having conducted an in-depth analysis, we are now
developing our specific strategy for Asia and will present it
by the autumn of this year", reports Gardner.
"Later we will decide whether to also establish local
production facilities, which would be ready in
2013/2014."
Portrait
paragon AG has steadily grown to become one of the best-known suppliers to the automotive industry since its founding in 1988 in the Westphalian town of Delbrück. Listed on the stock exchange since 2000, paragon uses innovative solutions that not only improve communication but also make the driving experience healthier, more comfortable, and more efficient. Every worker at paragon is passionate about automobiles. Every day they strive to be inventive, better and unique in all they do. Their dedication goes far beyond sensors and solutions for automotive interiors, however. Increasingly, paragon has been embracing more sophisticated systems such as electric vehicles and kinematics.
Contact
paragon AG
Schwalbenweg 29
33129 Delbrück
Tel.: +49 (0) 52 50 - 97 62-0
Fax: +49 (0) 52 50 - 97 62-60
Internet: www.paragon.ag
Email: i nfo@paragon.ag
Press officer
Matthias Hack
Tel.: +49 (0) 52 50 - 97 62-141
Mobile: +49 (0) 162 1010724
Fax: +49 (0) 52 50 - 97 62-60
Email: matthias.hack@paragon.ag
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