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4-Traders Homepage  >  Equities  >  Nyse  >  PepsiCo    PEP

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PepsiCo : Mac N' Cheetos Is Back! The Grocery Freezer Aisle Just Got Dangerously Cheesy!

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10/04/2017 | 08:11pm CEST

PLANO, Texas, Oct. 4, 2017 /PRNewswire/ -- Cheetos, one of the marquee brands from PepsiCo's Frito-Lay division, has announced the nationwide availability of the fan-favorite snack Mac n' Cheetos. The snack that created fan frenzies with previous limited-time releases is now available in freezer aisles at major retailers across the country.

Mac n' Cheetos offers fans the mouthwatering combination of dangerously cheesy Cheetos flavor on the outside and creamy mac n' cheese on the inside - two great tastes rolled into one incredible snack. Ready after just minutes in a conventional or toaster oven, snack fans can cook and enjoy the delicious goodness of Mac n' Cheetos anytime.

"We are excited to give the devoted fans of Mac n' Cheetos the opportunity to enjoy Mac n' Cheetos alongside the Cheetos classics sold at national retailers," said Asif Hirji, senior director of marketing innovation, Frito-Lay North America. "With the release of Mac n' Cheetos for at-home consumption, fans now have the ability to up their snacking game with this crowd-pleasing favorite."

To celebrate the debut of Mac n' Cheetos in your neighborhood grocer, Cheetos is calling all super fans to make a #DeliciousDedication to their Mac n' Cheetos snack. Cheetos is teaming up with hilariously mischievous brand fan Trey Kennedy to rally Mac n' Cheetos' biggest devotees to make grandiose dedications to their Mac n' Cheetos for the chance to win the ultimate prize: a year's supply of Mac n' Cheetos. Fans can enter by sharing a video declaring their love for Mac n' Cheetos on either Twitter or Instagram, tagging @ChesterCheetah and/or @cheetos with #DeliciousDedication and #sweepstakes. The ways fans can show their love is endless - for example, they can give a shout out to their halftime Mac n' Cheetos snack after their team's big come-from-behind win or they can dedicate their favorite song to their Mac n' Cheetos before taking a bite. For official sweepstakes rules visit www.Cheetos.com/Mac N Cheese Rules.pdf.

Mac n' Cheetos comes in two flavor-packed varieties: Mac n' Cheetos Creamy Cheddar Mac & Cheese and Mac n' Cheetos Flamin' Hot Mac & Cheese Snacks, and is available in the freezer aisle at major grocery retailers nationwide (MSRP: $4.98 for a 14.4 oz. box).

About Cheetos

Cheetos is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.

Follow PepsiCo:

    --  Twitter (@PepsiCo)
    --  Facebook
    --  PepsiCo Press Releases
    --  PepsiCo Multimedia
    --  PepsiCo Videos

View original content:http://www.prnewswire.com/news-releases/mac-n-cheetos-is-back-the-grocery-freezer-aisle-just-got-dangerously-cheesy-300531137.html

SOURCE Frito-Lay

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