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PEPSICO, INC. (PEP)

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PepsiCo, Inc. : Chester Cheetah Infiltrates App Universe With "CHEETOS Mobile App of Massive Distraction" Games

02/05/2013 | 08:05am US/Eastern

PLANO, Texas, Feb. 5, 2013 /PRNewswire/ -- The CHEETOS brand, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store. "CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine.

The app includes two great games for CHEETOS fans. Fans can challenge CHEETOS brand spokescat Chester Cheetah to a thumb war battle royale in "Thumble Rumble" or navigate gravity-defying CHEETOS snacks through challenging obstacles in "Hovercheese." The games serve as a playful distraction for adult fans, taking advantage of the accelerometer and gyroscope of iPhone, iPad and iPod touch to create an engaging experience with Chester's silly and mischievous personality.

"'CHEETOS Mobile App of Massive Distraction' taps the spirit of the CHEETOS brand - adding a bit of playfulness into everyday situations," said Ram Krishnan, vice president of marketing for Frito-Lay North America. "Whether it's waiting in line at the store or staying at home on a rainy day, the games offer an easy and fun way to break from the daily routine and put a smile on your face."

In "Hovercheese," players use the accelerometer by blowing into the microphone on their iPhone, iPad or iPod touch to propel a CHEETOS snack while avoiding unforeseen obstacles. With the help of Chester Cheetah and savvy developers, the brand pushes fun to a whole new level as snack fans can digitally play with flying CHEETOS snacks without making a mess. Users tilt their iPhone, iPad or iPod touch to apply varying degrees of force and speed to keep the CHEETOS snack floating along course and escaping unexpected objects.

Fans can digitally declare a thumb war in "Thumble Rumble" against six different Chester opponents, like "Cheddar Shredder" or "Blockhead" by tapping the screen to dodge, pin and use combo moves to win. Pattern recognition is key as players must learn how to move around according to each Chester thumb attack.

Consumers can enter UPC codes found on CHEETOS snack packages to unlock special game features such as extra lives and mysterious opponents.

The "CHEETOS Mobile App of Massive Distraction" App is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.

To learn more about the new "CHEETOS Mobile App of Massive Distraction" App, visit CHEETOS on Facebook at www.facebook.com/Cheetos.

About CHEETOS

CHEETOS is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about CHEETOS by visiting www.cheetos.com or www.facebook.com/Cheetos.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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SOURCE Frito-Lay North America

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