('Playtech' or the 'Company')
Betfair to Launch Poker Room on iPoker
Playtech, (LSE: PTEC) the international designer, developer, licensor and provider of software and services for the online, mobile, TV and land-based gaming industry, announces that Betfair Group plc ("Betfair") will offer the iPoker product to all poker customers later this month, beginning a transition to an exclusive arrangement from July 2013.
Playtech's iPoker network currently has six million customers and is the fourth largest poker platform measured by active players. Playtech already provides Befair with its casino and gaming products.
Roei Gavish, Head of Playtech's iPoker, said, "We're delighted to announce Betfair's migration to iPoker.com. Our network continues to see positive development from both a liquidity and technological standpoint, which not only benefits a large operator like Betfair but also secures Playtech's leadership in the Poker B2B market."
Commenting on the deal, Sam Hobcraft, Betfair's Director of Gaming said: "Our intention has always been to offer our customers a rewarding and varied poker experience. Launching "New Betfair Poker" on Playtech's platform will help us to continue to achieve this goal. It's a world-class product, offering unique and innovative features. This coupled with Betfair Poker's renowned community and loyalty offerings will help us better retain our existing player base and attract a new audience to Betfair poker."
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Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 2,000 employees located in development centres in five countries. Itsleading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.