27 May 2015: Farnell element14 has further simplified its web experience for customers wishing to buy products in production quantities.

One of the new features is the display of products on a single page that allows the customer to select associated packaging options from cut tape, full reel and re-reel. Customers can now also take better control of their online production experience through improved product data, the visibility of price breaks at different packaging quantities and the option to select their own packaging preferences or default to the most appropriate packaging type based on the quantity being purchased.

Richard Slee, European Business President Sales and Marketing at Farnell element14 said: "We rolled out our new web platform globally to enable future growth with flexibility for rapid development. These efficiencies create a greater customer experience through global alignment and streamlining of the online ordering process. With over 60% of the company's European sales now online we are creating a proposition that ensures all our online customers have the best possible user experience right through to professional buyer purchasing production quantities."

Web enhancements allow customers to instantly compare prices side-by-side, see the different packaging options available for products, and access over 20,000 full-reel items plus re-reeling on all cut tape products.

Other propositional advantages for production customers include Date and Lot codes available on demand on all Farnell element14 products and the award winning, free packaging recycling programme.

For more information on packaging solutions for production customers please visit uk.farnell.com/enhanced-packaging.

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About the Premier Farnell Group

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Trading as Farnell element14in Europe, Newark element14in North America and element14across Asia Pacific, it had sales last year of £960m, the Group is supported by a global supply chain of more than 3,000 suppliers and an inventory profile developed to anticipate and meet its customers' needs.



Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.

The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Communityallows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Centerenables design engineers to compare kits from the world's greatest range of development tools.

For news updates from Premier Farnell and element14 visit:

Premier Farnell News Centre - www.premierfarnell.com/media-centre
Twitter - @element14
YouTube - element14
Facebook - facebook.com/element14page

Email: pressoffice@premierfarnell.com

Premier Farnell Key facts

  • Operations in 38 different countries
  • More than 4,500 employees
  • More than 3,000 leading suppliers
  • More than 600,000 products stocked with access to over four million more on demand

· Leaders in providing information on REACH, Conflict Minerals and EU RoHS legislation

For more information visit the website at Premier Farnell.

Global PR Agency:

Andrew Hill/Marta Kot/Jhanvi Gudka

Wildfire PR

Tel: +44 208 408 8000

Email: element14@wildfirepr.com

European Contact:

Jen Patterson

PR Manager, Europe and Global

Tel: +44 113 3484904

Email: jpatterson@premierfarnell.com

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