We changed our logo. It’s a “P.” Here’s the story.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160309006103/en/

A history of Principal (Photo: Principal)

A history of Principal (Photo: Principal)

The transformation begins March 14 at principal.com.

Lippincott, a creative consultancy, partnered with Principal on this brand transformation.

About Principal®

Principal Financial Group® (NYSE:PFG) helps people and companies around the world build, protect and advance their financial well-being through retirement, insurance and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals – offering innovative ideas, investment expertise and real-life solutions to make financial progress possible. To find out more, visit us at principal.com.

Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.