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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378) OVERSEAS REGULATORY ANNOUNCEMENT NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY (PDMRS) AND CONNECTED PERSONS

This announcement is made in accordance with the requirements of DTR 3.1.4R(1)(a).
Prudential plc was notified on 4 April 2014 that the following transactions in the Company's ordinary shares of 5p by PDMRs took place on 4 April 2014 in London:

Purchase of ordinary shares of 5p

Name

Beneficial interest in shares before purchase

Shares

Purchased

Price shares purchased at £

% of Issued Share capital acquired

Total beneficial holding following notification

% of issued Share capital held

A Nightingale

15,000

15,000

13.28

0.0006

30,000

0.0012

The shares are registered in the name of a nominee account with UBS.

Disposal of ordinary shares of 5p each

Name

Beneficial interest in shares before sale

Shares

Disposed of

Price shares sold at £

% of Issued Share Capital disposed

Total beneficial holding following notification

% of issued Share capital held

J Hunt

121,968

36,000

13.3847

0.0014

85,968

0.0034

J Murray

85,024

27,000

13.3847

0.0011

58,024

0.0023

Award under the Prudential Long Term Incentive Plan

On 4 April 2014, the Company made the following award to a PDMR under the Prudential Long Term Incentive
Plan (LTIP).
Under the LTIP the Remuneration Committee can make conditional share awards over ordinary shares of 5p to executives. The awards made will only be released in April 2017 subject to the achievement of performance

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criteria. As set out in detail in the 2013 Directors' Remuneration Report, awards will only be released in full if stretching performance targets in respect of Total Shareholder Return and IFRS Operating Profit are met.
The following awards of ordinary shares of 5p in the Company have been made at a market price of £13.1950:

Name

Total number of conditional shares held before award

Number of conditional shares awarded

% of issued share capital awarded

Total number of

condition al shares held following award

% of issued share capital held as conditional share awards following award

J Foley

457,057

29,556

0.0012

486,613

0.01898

Additional Information

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America.

7 April 2014 Name of contact and telephone number for queries:

Jennie Webb, Share Plans Manager, +44 20 7548 2027

Name of duly authorised officer of issuer responsible for making notification:

Stefan Bort, Deputy Group Secretary, +44 20 7548 2115
As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman

Paul Victor Falzon Sant Manduca

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive), Nicolaos Andreas Nicandrou ACA,
Pierre-Olivier Marie Georges Bouée, Jacqueline Hunt, Michael George Alexander McLintock, Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Sir Howard John Davies, Ann Frances Godbehere FCGA, Alexander Dewar Kerr Johnston CMG FCA, Kaikhushru Shiavax Nargolwala FCA, Anthony John Liddell Nightingale CMG SBS JP,
The Hon. Philip John Remnant CBE ACA, Alice Davey Schroeder and Lord Andrew Turnbull KCB CVO

* For identification purposes

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