Microsoft Word - EAnnouncement_2014_09_30_DirectorInterest_SIP_interim_dividend

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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378) OVERSEAS REGULATORY ANNOUNCEMENT NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

Prudential plc -Dividend Re-investment Plan

This announcement is made in accordance with the requirements of DTR 3.1.4R(1)(a).
Prudential plc (the "Company") has been advised that following the payment of the 2014 interim dividend of 11.19p on
25 September 2014, several persons discharging managerial responsibility in the Company have increased their interests in the Company.
The following individuals have received ordinary shares of 5p each at a price per share of £14.4681, in respect of dividends accruing to deferred share awards held by Sanne Fiduciary Services Limited on their behalf under the Company's Annual Incentive Plan and Group Deferred Bonus Plan:

Name of

PDMR

Number of ordinary shares acquired

Percentage of issued capital acquired

Total beneficial (and percentage) holding following notification

Number of shares held subject to performance conditions

Total number of shares held (beneficial and subject to performance conditions)

T Thiam

2,063

0.00008%

690,828 (0.027%)

1,198,437

1,889,265

P-O Bouée

266

0.00001%

81,591 (0.004%)

200,418

282,009

J Hunt

228

0.00001%

86,814 (0.004%)

326,125

412,939

M McLintock

1,132

0.00004%

443,705 (0.017%)

138,253

581,958

N Nicandrou

950

0.00003%

289,761 (0.011%)

440,303

730,064

M Coltman

528

0.00002%

90,385 (0.004%)

191,824

282,209

J Foley

896

0.00004%

223,133 (0.009%)

486,613

709,746

P Goerke

722

0.00003%

94,300 (0.004%)

296,738

391,038

J Murray

352

0.00001%

46,060 (0.002%)

251,729

297,789

The following individuals have received American Depositary Receipts (ADRs), at a price per ADR of US$46.24005, in respect of dividends accruing to deferred share awards held by Sanne Fiduciary Services Limited on their behalf under the Company's Annual Incentive Plan:

Name of

PDMR

Number of

ADRs acquired

Percentage of issued capital acquired

Total beneficial (and percentage) holding following notification

Number of ADRs held subject to performance conditions

Total number of ADRs held (beneficial and subject to performance conditions)

B Stowe

491

0.00004%

138,920 (0.011%)

218,687

357,607

M Wells

1,125

0.00009%

221,768 (0.017%)

455,468

677,236

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Prudential plc ADRs are issued at a ratio of 1 ADR being equal to 2 Prudential plc ordinary shares of 5p each.
The following individual has received ordinary shares of 5p each, at a price per share of £14.3249, in his own name, under the Company's Dividend Re-investment Plan for ordinary shareholders:

Name of

PDMR

Number of ordinary shares acquired

Percentage of issued capital acquired

Total beneficial (and percentage) holding following notification

H Davies

65

0.00001%

8,521 (0.0004%)

The following individuals have received ordinary shares of 5p each at a price per share of £14.05 in the name of the
Prudential Group Share Incentive Plan under the dividend re-investment associated with that plan operated by Yorkshire
Building Society on behalf of the Company:

Name of

PDMR

Number of ordinary shares acquired

Percentage of issued capital acquired

Total beneficial (and percentage) holding following notification

Number of shares held subject to performance conditions

Total number of shares held (beneficial and subject to performance conditions)

J Hunt

1

0.000001%

86,815 (0.004%)

326,125

412,940

N Nicandrou

9

0.000001%

289,770 (0.02 %)

440,303

730,073

Additional Information

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America.

Date of Notification 30 September 2014 Contact

Jennie Webb, Share Plans Manager, 0044 (0) 20 7548 2027
Stefan Bort, Deputy Group Secretary, 0044 (0) 20 7548 2115
As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman

Paul Victor Falzon Sant Manduca

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive), Nicolaos Andreas Nicandrou ACA,
Pierre-Olivier Marie Georges Bouée, Jacqueline Hunt, Michael George Alexander McLintock, Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Sir Howard John Davies, Ann Frances Godbehere FCGA, Alexander Dewar Kerr Johnston CMG FCA, Kaikhushru Shiavax Nargolwala FCA, Anthony John Liddell Nightingale CMG SBS JP,
The Hon. Philip John Remnant CBE ACA, Alice Davey Schroeder and Lord Andrew Turnbull KCB CVO

* For identification purposes

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