Publicis Groupe is the world's 3rd largest communication group. Net sales break down by activity as follows:
- marketing services (52%): institutional and financial communication, healthcare communication, reference marketing, etc.;
- execution of publicity campaigns (30%): operates through three world networks (Publicis Worldwide, Saatchi & Saatchi, and Leo Burnett Worldwide);
- consulting and media purchasing services (18%; No. 2 worldwide): activities conducted primarily through the networks Starcom MediaVest Group and ZenithOptimedia. The group also develops an activity of sales of advertising space.
Net sales are distributed geographically as follows: Europe (29.9%), North America (47.6%), Asia/Pacific (12.7%), Latin America (7%), Middle East and Africa (2.8%).