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4-Traders Homepage  >  Equities  >  Euronext Paris  >  Publicis Groupe    PUB   FR0000130577

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Publicis Groupe : teams with Microsoft to enhance data and AI capabilities

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03/24/2017 | 03:17pm CET

Publicis Groupe and Microsoft has announced an alliance that combines the marketing and data capabilities of the former with cloud computing service Microsoft Azure and data and analytics platform Cortana Intelligence Suite to help enterprise businesses leverage the power of online and offline data to reimagine their digital operations at scale".

According to a rep, by leveraging Microsoft technologies, Publicis and its agencies are helping clients deliver new customer experiences for brands and a better understanding of their markets for CMOs.

Clients will have access to what Publicis called a new class of Platform-as-a-Service with the expanded launch of Cosmos AI, SapientRazorfishs marketing intelligence platform, through the Azure Marketplace. Accessible to all agencies across the network, clients can now leverage AI to learn, reason and predict the customer journey through relevant brand experiences, the advertising and PR company added.

Microsoft is pleased to partner with Publicis Groupe to create a new class of AI capabilities to help clients succeed in their own marketing transformations, said Joseph Sirosh, corporate vice president of the data group at Microsoft, in a statement. Together, we want to bring the power of artificial intelligence to help brands create new customer experiences and transform digital operations. Our new partnership harnesses the power of predictive analytics, deep learning and natural user interfaces with the scale and security of our enterprise cloud.

The partnership comes on the heels of investments in data and AI and builds on Publicis Power of One strategy, which it said puts clients at the center of its business model.

Our clients recognize that their marketing and business programs can only be effective if they leverage technology and data to become deeply relevant with empowered and highly mobile people, said Rishad Tobaccowala, chief strategy and growth officer and member of Directoire+ at Publicis Groupe. Our partnership with Microsoft is an example of how we combine our unique assets and services with their cutting-edge cloud and AI technology to help transform our clients business in powerful new ways.

(c) 2017 Khaleej Times. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials (€)
Sales 2017 10 119 M
EBIT 2017 1 596 M
Net income 2017 1 028 M
Debt 2017 836 M
Yield 2017 3,21%
P/E ratio 2017 13,62
P/E ratio 2018 12,47
EV / Sales 2017 1,47x
EV / Sales 2018 1,35x
Capitalization 14 031 M
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Mean consensus OUTPERFORM
Number of Analysts 25
Average target price 72,2 €
Spread / Average Target 16%
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Managers
NameTitle
Maurice Lévy Chairman-Management Board & Group CEO
Élisabeth Badinter Chairman-Supervisory Board
Jean-Michael Etienne Chief Financial Officer & Executive Vice President
Michel Cicurel Member-Supervisory Board
Sophie Dulac Vice Chairman-Supervisory Board
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