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4-Traders Homepage  >  Equities  >  Euronext Paris  >  Publicis Groupe    PUB   FR0000130577

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Publicis Groupe : first agency to work with Alibaba in Uni Marketing

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06/28/2017 | 07:56pm CEST

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe has partnered up with Alibaba. This alliance is said to benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient.

Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in China.

“This partnership propels our vision to create future forward capability and solutions by harnessing the power of data and technology for brand growth via data enabled precision storytelling and brand operations for our clients. We are excited to be the pioneering agency partner to share and support this journey of growth with Alibaba,” commented Bertilla Teo, Publicis Media Greater China CEO. “I’m delighted to announce that our clients will have priority access to the Uni Desk tools as they are rolled out and we’re already working with several of our clients across both FMCG and Luxury categories.”

“Alibaba Group has embraced a journey of transformation from e-commerce platform to a big data company that aims to create quality life for Chinese and global consumers with the convergence of commerce, content and technology, enabled by Uni Marketing capabilities. We are committed to forging a strong and special partnership with Publicis Groupe to develop the Uni Marketing product,” said Chris Tung, Chief Marketing Officer, Alibaba Group. “We are confident that with Alibaba's platform resources and product capabilities, combined with the insights and expertise of Publicis Groupe, we will be able to deploy solutions to fulfill both companies’ growth ambitions.”

(c) 2017 Arab Ad. All Rights Reservered. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials (€)
Sales 2017 10 096 M
EBIT 2017 1 592 M
Net income 2017 1 029 M
Debt 2017 787 M
Yield 2017 3,02%
P/E ratio 2017 14,49
P/E ratio 2018 13,29
EV / Sales 2017 1,57x
EV / Sales 2018 1,45x
Capitalization 15 050 M
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Mean consensus OUTPERFORM
Number of Analysts 26
Average target price 73,6 €
Spread / Average Target 11%
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Managers
NameTitle
Arthur Sadoun Chairman & Chief Executive Officer
Jean-Michael Etienne Chief Financial Officer & Executive Vice President
Michel Cicurel Member-Supervisory Board
Élisabeth Badinter Vice Chairman-Supervisory Board
Sophie Dulac Vice Chairman-Supervisory Board
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