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4-Traders Homepage  >  Equities  >  Euronext Paris  >  Publicis Groupe    PUB   FR0000130577

PUBLICIS GROUPE (PUB)
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Publicis starts test phase of "Marcel" internal network aimed at performance boost

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05/24/2018 | 09:47am CEST

PARIS (Reuters) - Advertising group Publicis will unveil its internal collaborative network "Marcel" on Thursday and hopes to have 90 percent of its staff using it by 2020, in a move designed to improve the interaction between Publicis' various agencies.

The Paris-based company, which partnered with Microsoft to develop the platform, aims to foster greater collaboration between its myriad network of agencies worldwide through using this tool.

Chief Executive Arthur Sadoun stunned the industry last year by announcing Publicis would skip all awards events and trade shows, including the Cannes Lions event -- the world's biggest advertising industry conference -- to develop the network.

"Marcel" will provide a daily digest to all employees who opt in, Publicis said in a statement. These digests will include suggestions to participate in pitches and works in progress.

The launch will be in January 2019 and employees will join on a voluntary basis, added Publicis, which is the world's third-biggest advertising group and whose rivals include WPP and Omnicom.

Publicis did not say how much the initiative had cost and declined to provide an estimate of the productivity gains it might be seeking to achieve with this tool.

(Reporting by Mathieu Rosemain; Editing by Sudip Kar-Gupta)

Stocks mentioned in the article
ChangeLast1st jan.
MICROSOFT CORPORATION 0.05% 98.36 Delayed Quote.15.34%
OMNICOM GROUP -0.17% 71.96 Delayed Quote.-1.03%
WPP GROUP 0.35% 1277.5 Delayed Quote.-4.74%
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Financials (€)
Sales 2018 9 509 M
EBIT 2018 1 522 M
Net income 2018 1 006 M
Debt 2018 384 M
Yield 2018 3,44%
P/E ratio 2018 13,69
P/E ratio 2019 12,91
EV / Sales 2018 1,51x
EV / Sales 2019 1,38x
Capitalization 14 003 M
Chart PUBLICIS GROUPE
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Technical analysis trends PUBLICIS GROUPE
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Income Statement Evolution
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Mean consensus OUTPERFORM
Number of Analysts 26
Average target price 66,6 €
Spread / Average Target 9,7%
EPS Revisions
Managers
NameTitle
Arthur Sadoun Chairman-Management Board & CEO
Agathe Bousquet President
Maurice Lévy Chairman-Supervisory Board
Jean-Michael Etienne Chief Financial Officer & Executive Vice President
Michel Cicurel Member-Supervisory Board
Sector and Competitors
1st jan.Capitalization (M$)
PUBLICIS GROUPE7.08%16 313
WPP GROUP-4.74%21 507
OMNICOM GROUP-1.03%16 356
NIELSEN HOLDINGS PLC-14.56%10 687
INTERPUBLIC GROUP14.98%8 875
CYBERAGENT, INC.32.59%6 863