PUBLIGROUPE SA 
By With the sale of a 51% stake of xentive to Mediaspectrum, a Boston-based company offering premier software solutions in the cloud for managing cross-channel advertising sales as well as production and content management, xentive will be able to considerably enrich its service offering.
The new shareholder Mediaspectrum will allow xentive to position itself in the market even more attractively as an independent BPO service provider vis-à-vis other media companies. xentive's main long-time BPO client is Publicitas, the leading advertising marketing company. NZZ-Mediengruppe and Le Temps are further media companies that have already opted for xentive as BPO partner and the systems solution of Mediaspectrum.
Mediaspectrum, in turn, benefits from the established organization's profound competences in the area of BPO and systems integration for the media industry.
Effective immediately, xentive and its 125 employees will operate as an independent subsidiary of Mediaspectrum with a primary concentration in Europe. Alongside its traditional BPO business, xentive will additionally provide support to the integrators of Mediaspectrum software on implementation projects.
xentive will continue to be headed by the current CEO Christian Rohrbach.
The xentive Board of Directors consists of François Jeannet, Partner and CEO management & advisory services ltd. (Chairman of the Board of Directors), Alain D. Bandle, CEO Publicitas, Rüdiger Petrikowski, CFO Publicitas, Scott Killoh, CEO Mediaspectrum, and Harry J. Flood, CFO Mediaspectrum.
For further enquiries:
PubliGroupe Ltd
Beat W. Werder
Head of Corporate Communications
Tel.: + 41 21 317 72 15
E-Mail: bwerder(at)publigroupe.com
About xentive
xentive AG operates as a Business Process Outsourcing service provider for the media industry and a subsidiary of Mediaspectrum Inc. (51%), a leading supplier of software solutions for managing the cross-channel advertising sales, and PubliGroupe AG (49%). Swiss-based xentive employs a staff of 125 employees. For more information visit www.xentive.ch.
About Mediaspectrum
Mediaspectrum is the world's premier technology for addressing all aspects of multi-channel advertising and content management. It provides a unique environment that allows media companies to consolidate solutions into a single, web-based platform. Mediaspectrum currently helps some of the world's leading media companies to increase ad revenues, manage content, streamline processes and improve customer experience. Mediaspectrum is a Boston-based company with approximately 100 employees worldwide, including offices in Boston, London, Moscow and Sydney. It can be found on the web at www.mediaspectrum.net.
About PubliGroupe
PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to effectively reach their audience by optimising the return of their marketing spending and allowing media owners to effectively monetise their reach. It is a performance-oriented full-service provider, employing state-of-the-art data processing tools and information technology with the ultimate goal of making marketing processes more effective for its clients, be it in traditional or digital media. The company is organised into three client-oriented business segments: 'Media Sales', 'Search & Find' and 'Digital & Marketing Services'. Each segment is responsible for its own profits and long-term performance. The holding company PubliGroupe is listed on the Swiss stock exchange SIX (PUBN).www.publigroupe.com.
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