February 20, 2015

  • Click here for Timely Disclosure of material information for investors

Rakuten, Inc. (hereinafter "the Company") announces the following change of Representative Director and Directors which were approved at a Board of Directors meeting held today.

1.Name and Title of New Representative Director

Name

New Title (Note 1)

Current Title(Note 2)

Date of assumption of office

Yasufumi
Hirai

Executive Vice President and Representative Director
Chief Information OfficerRakuten Mobile Business unit officer

Executive Vice President
Chief Information OfficerRakuten Mobile Business  unit officer

March 27, 2015

Note 1: Appointment is planned on approval at the 18th Annual General Shareholders Meeting scheduled for March 27, 2015

Note 2: Only major titles related to Rakuten, Inc. are shown

2.Reasons for Personnel Change

Along with business expansion, the Company aims to strengthen its management.

In addition, there are no changes related to Hiroshi Mikitani, Chairman and CEO.

3.Career summary of New Representative Director

■Name: Yasufumi Hirai

■Date of Birth: November 17, 1960

■Career summary:

April 1983             Joined IBM Japan, Ltd.

January 2001        Vice President, Software Group, IBM Japan, Ltd.

July 2002              Vice President, Software Group, IBM Corp. in New York

March 2003           Joined Microsoft K.K.

May 2003              Executive Officer, Microsoft K.K.

July 2006              Senior Managing Executive Officer, Microsoft K.K.

March 2008           Vice President, Cisco Systems G.K.

August 2010         President and General Manager, Cisco Systems G.K.

October 2012        Senior Vice President, Cisco Systems, Inc.

February 2015       Executive Vice President Executive Officer of the Company (current position)

■Number of shares of the company held: 0 shares

1.Appointment of Director (March 27, 2015) (Note 3)

■Name: Youngme Moon

■Career summary:

June 1996              Received Ph. D from Stanford University

July 1997                 Assistant Professor of Massachusetts Institute of Technology (MIT)

July 1998                 Assistant Professor of Harvard Business School

July 2003                  Associate Professor of Harvard Business School

September 2005    Director of Avid Technology, Inc. (current position)

July 2007                  Donald K. David Professor of Business

                                   Administration of Harvard Business School

July 2010                 Senior Associate Dean for and Chair of the MBA Program and Donald K.David Professor of

                                   Harvard Business School

July 2013                 Director of Zulily, Inc (current position)

July 2014                 Senior Associate Dean of Strategy and Innovation and Donald K. David Professor of

                                   Harvard Business School (current position)

Note 3: Appointment is planned on approval at the 18th Annual General Shareholders Meeting scheduled for March 27, 2015

2.Resignation of Director (March 27, 2015)

Name

Current Title

Joshua G.James

Director

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