Reynolds American : VUSE Digital Vapor Cigarettes now available in about 100,000 retail outlets; VUSE remains No. 1 selling electronic cigarette in the convenience store channel

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VUSE remains No. 1 selling electronic cigarette in the convenience store channel

VUSE is the No. 1 selling electronic cigarette in the convenience store channel, according to a leading industry trade publication, quickly ascending to the industry's top spot and maintaining that position following its national expansion last June. The brand continues to see high trial and repeat purchase, in part because of its high quality standards.
"With superior taste, consistent performance and ease of use, VUSE provides adult tobacco consumers a truly satisfying vapor experience," said Fred Ampolini, president of R.J. Reynolds Vapor Company. "We are pleased with the brand's success to date, and are excited that this final wave of expansion will provide even more adult smokers with a quality alternative to traditional cigarettes in our continuing mission to transform tobacco."
Unlike many of its competitors, VUSE is designed and assembled in the United States using state-of-the-art automated equipment. Adding to the product's performance consistency, VUSE contains a Vapor Delivery Processor® - a digital microprocessor that communicates up to 2,000 times a second with a smart memory chip - to closely monitor and regulate each puff, resulting in the perfect puff, first time, every time.
Adult tobacco consumers can learn more about VUSE and check local availability using the store locator at VuseVapor.com.
R.J. Reynolds Vapor Company, a subsidiary of Reynolds American Inc.(NYSE: RAI), manufactures and markets VUSE e-cigarettes. To learn more about R.J. Reynolds Vapor go to the company's website, http://RJRVapor.com. You can also visit Transforming Tobaccoto learn more about how Reynolds American and its operating companies are transforming the tobacco industry.

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