Contact: Richard Smith RJR Vapor 2014-01

(336) 741-1409

VUSE makes South by Southwest debut as official e-cigarette sponsor

WINSTON-SALEM, N.C. - March 3, 2014 - R.J. Reynolds Vapor Company, a subsidiary of Reynolds American Inc. (NYSE: RAI), announced today that its VUSE® Digital Vapor Cigarette is the official vapor product (e-cigarette) of South by Southwest 2014 (SXSW) in Austin, Texas.
"With a culture of innovation and focus on emerging trends, South by Southwest is the ideal setting to showcase the state-of-art, digital technology in VUSE that makes it a game-changer for the vapor industry," said Stephanie Cordisco, president of RJR Vapor Company. "VUSE is redefining enjoyment for adult tobacco consumers, and plays a key role in our continued efforts to lead the transformation of the tobacco industry."
Adult tobacco consumers are invited to visit VUSE stations during the festival to learn more about the brand. Locations include booths on the fourth floor of the Austin Convention Center and Sixth Street near San Jacinto Boulevard.
Additionally, brand representatives will be interacting with age-verified adult tobacco consumers at several festival events, including the Interactive Opening Party on March 7, and the Outdoor Music Festival at Butler Park on March 13-15.
VUSE has been available in Colorado since July 2013, where it quickly became the best-selling vapor product in the state. In January 2014, VUSE distribution was expanded to Utah.
"We are encouraged by feedback from Colorado and Utah, as well as this year's International Consumer Electronics Show, where VUSE was well received by the technology community," Cordisco said. "2014 will be a big year for VUSE, and SXSW offers another opportunity to build momentum as we work to expand the brand nationally in the coming months."
Designed and assembled in the U.S. using high-speed automated equipment, VUSE provides the perfect puff, first time, every time, because it contains Smart Technology™ - a digital microprocessor that works in conjunction with a memory chip to control major aspects of product performance from vapor delivery to battery management.
R.J. Reynolds Vapor Company , a subsidiary of Reynolds American Inc.(NYSE: RAI), manufactures and markets VUSE e-cigarettes. To learn more about RJR Vapor Company, go to the company's website, RJRVapor.com . You can also visit Transforming Tobaccoto learn more about how Reynolds American and its operating companies are transforming the tobacco industry.
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