HITA is continuing to grow with the help of an increasing level of support from sponsors.
Historic Environment Scotland joined the list of those organisations providing assistance this year as a new tourism award category was introduced, Best Heritage Tourism Experience, to mark the Year of History, Heritage and Archaeology.
It joined food wholesaler Bidfood Scotland as new sponsors for 2017.
HITA's headline sponsor was again SSE and the awards received fantastic support from VisitScotland, the Royal Bank of Scotland, Loch Ness by Jacobite, Highlands and Islands Enterprise, System2, NorthLink Ferries, Scottish Provincial Press, Inverness Hotels Association, Highlands and Islands Airports Ltd, Caledonian Sleeper, Chivas Brothers, Highland Council, the Federation of Small Businesses, J Thomson Colour Printers and Fishers.
HITA chair Craig Ewan said: "We are extremely grateful to all our sponsors for the valuable support we receive to help us develop the awards and make the ceremony a fitting tribute to all those who dedicate themselves to the tourism industry in this area."
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