Royal Philips : Philips showcases commitment to improving health and wellbeing through connected daily routines at CES 2018

At this year's Consumer Electronics Show (CES) in Las Vegas, USA, Philips is demonstrating its commitment to delivering innovations that support consumers in their quest for healthy living. From the kitchen, to the bathroom, Philips provides solutions that empower individuals to better understand that their daily routines can have an impact on their health, confidence and wellbeing.

Our routines are the building blocks of our identity and self-expression and are indicative of our overall health and wellbeing. Personal care is at the centre of this, both starting and closing our day, providing us with the confidence to face the world in the morning and washing away the day in the evening. Decades of experience and insight into the category has enabled Philips to be at the forefront of personalization in personal care, delivering innovative propositions that support each unique individual with solutions tailored specifically to their needs.

'At Philips, we understand that today's consumer is completely unique and wants to be treated as such. They expect brands to provide products and services tailored specifically to them, whether it's an app to track their oral health and brushing technique, or a shaver that tackles their specific skin needs,' said Jack van Strien, Business Leader Personal Care at Royal Philips. 'At CES we are showcasing innovations in personal care that bring together cutting-edge technology with personalized connected apps for solutions that give consumers the information they need to express themselves with confidence and feel their best, every day. We also apply our clinical expertise and heritage in healthcare to inform the development of at-home consumer solutions that inspire healthy living.'