Safestyle UK plc

Director/PDMR Dealing

Safestyle UK plc ('Safestyle' or the 'Company') announces that the Company was notified on 2 January 2018 by Gillian Robinson, the wife of Mike Robinson, Chief Financial Officer, that she had sold a total of 105,000 ordinary shares of £0.01 each ('Ordinary Shares') in the Company on 2 January 2018 at a price of £1.668 per Ordinary Share.

Following the sale, Mr Robinson and his connected persons have a beneficial interest in 211,499 Ordinary Shares, representing 0.26 per cent. of the Company's issued share capital.

Enquiries:

Safestyle UK plc

Tel: 020 3727 1000

Steve Birmingham, Chief Executive Officer

Mike Robinson, Chief Financial Officer

Zeus Capital (Nominated Adviser & Joint Broker)

Tel: 020 3829 5000

Nicholas How / Dominic King

Liberum (Joint Broker)

Tel: 020 3100 2100

Neil Patel / Jamie Richards

FTI Consulting (Financial PR)

Tel: 020 3727 1000

Alex Beagley / James Styles

The notification below is made in accordance with the requirements of the EU Market Abuse Regulation.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Gillian Robinson

2

Reason for the notification

a)

Position/status

PCA of Mike Robinson (Chief Financial Officer)

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Safestyle UK plc

b)

LEI

213800N1ZQBB3E7P8W75

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of £0.01 each

ISIN: JE00BGP63272

b)

Nature of the transaction

Sale of shares

c)

Price(s) and volume(s)

Price

No. of shares

£1.7

£1.7

£1.7

£1.705

£1.7

£1.6173

£1.612722

15,000

15,000

15,000

10,000

10,000

20,000

20,000

d)

Aggregated information

- Aggregated volume

- Price

105,000

£1.668

e)

Date of the transaction

2 January 2018

f)

Place of the transaction

London Stock Exchange, AIM

Safestyle UK plc published this content on 03 January 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 03 January 2018 11:39:07 UTC.

Original documenthttp://otp.investis.com/clients/uk/safestyle/rns/regulatory-story.aspx?cid=745&newsid=962859

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