SAN FRANCISCO, Oct. 14, 2014 /PRNewswire/ -- DREAMFORCE 2014 -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM, today launched Salesforce1 Lightning, the fastest way to build mobile apps. Salesforce1 Lightning, the next generation of the Salesforce1 Platform, empowers anyone to quickly build the innovative mobile apps that every company needs. With Salesforce1 Lightning, developers and business users can now create purpose-built apps for devices with screens of every shape and size--desktops, laptops, tablets, phablets, smartphones and wearables. In addition, the new Lightning user interface delivers a consistent, modern user experience across every Salesforce app and is optimized for any device. Leading companies like Brown-Forman, Philips and Seagate are building apps faster on the Salesforce Customer Success Platform to help every user move at the speed of business.

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Comments on the News


    --  "It shouldn't be harder to build an app than it is to run a business,"
        said Mike Rosenbaum, GM and EVP, Salesforce1 Platform, Salesforce. "With
        Salesforce1 Lightning, we've made technology barriers disappear so
        anyone can create the apps they need. I can't wait to see what happens
        when Lightning gets into the hands of developers and business users."
    --  "Salesforce finds itself at the center of one of the most disruptive
        transformations in the IT world in 35 years," said Robert Mahowald,
        program vice president, SaaS & Cloud Software, IDC. "Many Salesforce
        customers report that they are reducing development cycles and delivery
        times to build and deploy new applications, allowing them to get to
        market faster with new products and new applications."
    --  "The role of IT has changed dramatically--we can't bury our heads in the
        back office, we have to look to the future in different ways," said Toby
        Lester, VP Technology, Architecture and Innovation, Brown-Forman. "With
        Salesforce1 Lightning, we can build apps quickly for any business need."
    --  "As we are enabling healthcare providers to truly engage their patients
        around the clock, we need to iterate our solutions rapidly," said Jeroen
        Tas, CEO, Healthcare Informatics Solutions and Services, Philips. "With
        Salesforce1 Lightning we can make a step change in time to value."
    --  "Our customers expect to have their app needs met before they know they
        have a need," said Sandra Kurtzig, Chairman and CEO, Kenandy, Inc. "With
        Salesforce1 Lightning, we can build apps and drive innovation to meet
        the ever changing business needs of our customers and exceed their
        expectations."

The Mobile App Imperative
 We are in the midst of a mobile app revolution, where there is an app for everything and every company. In 2013, 80 billion apps were downloaded and that number is expected to grow to 160 billion by 2017, according to eMarketer. To succeed in the age of mobile apps, companies need to do more than just launch an app. Great apps have to be easy to use and personalized to engage customers. They also have to be connected to real-time business data to automate key processes and deliver powerful insights.

The Salesforce1 Platform has all the capabilities needed to build great apps. With Force.com and Heroku, companies can build world-class employee and customer-facing apps faster than ever, and with fewer resources. And with Lightning, the Salesforce1 Platform is raising the bar. According to an IDC White Paper, sponsored by Salesforce, companies surveyed saw a 70 percent decrease in the time needed to bring applications to market.(([1]))

Introducing Salesforce1 Lightning, the Fastest Way to Build Mobile Apps
 Building on the tremendous success of last year's launch of the Salesforce1 Platform, Lightning defines a new era of Platform as a Service (PaaS). With Lightning, Salesforce is delivering a new user interface for every Salesforce app, optimized for any device. And developers and business users can now quickly build apps with a custom user interface for every screen shape and size. Salesforce1 Lightning includes:


    --  Lightning Framework: Now customers, developers and Salesforce partners
        can take advantage of the new Lightning Framework to quickly build
        engaging apps across every device. The same framework Salesforce's
        internal development team uses to build apps can now be used to build
        custom Lightning Components and create any user experience.
    --  Lightning Components: Customers can use components pre-built by
        Salesforce, such as feed, list, chart, search, navigation and many more,
        components built by partners, or build their own custom Lightning
        Components. Today, more than 25 partners, including Clerisoft, Plumsoft,
        Skuid and the TAS Group, are already building new Lightning Components,
        such as list views, keypads, case layouts, influencer charts and maps
        with real-time data, and making them available on the Salesforce
        AppExchange.
    --  Lightning App Builder: New Lightning App Builder empowers business
        users, not just developers and IT staff, to quickly build engaging apps
        with point-and-click ease for every screen shape and size, all from one
        canvas. Now anyone can quickly design apps with a custom user interface
        across desktops, laptops, tablets, phablets, smartphones, wearables and
        connected products.
    --  Lightning Process Builder: The Lightning Process Builder allows anyone
        to build enterprise workflows and visually automate complex processes in
        just a few clicks. From daily activities, such as sending follow up
        email reminders, submitting pricing approval requests and assigning
        tasks, to more complex processes, like employee onboarding, vendor
        procurement and order fulfillment, Lightning Process Builder helps
        companies go faster.
    --  Lightning Community Designer: The new Lightning Community Designer makes
        it simple and quick to build engaging communities that connect
        customers, partners and employees. Now anyone can easily spin up
        communities that deliver a consistent brand experience, all while
        keeping the user data tied to the business.
    --  Lightning Schema Builder: Developers no longer have to waste hours
        managing and reformatting data in massive tables. With Lightning Schema
        Builder, they can now quickly add new custom objects and fields, and map
        relationships, all without any code.

Salesforce1 Lightning UI: The New Salesforce UI Across Screens of Every Shape and Size
 Salesforce is using the Lightning Framework to deliver the new Salesforce1 Lightning UI across every device. Leveraging the new Lightning UI, the Salesforce1 Mobile App now has a completely new user experience and a new Action Bar that allows users to complete tasks and take actions in just a few taps. With Salesforce1 Lightning, companies can customize their user experience to make it easier for everyone to run their business from any device.

Leading Global Companies Build Apps Faster with the Salesforce1 Platform, the World's #1 PaaS
 With the Salesforce1 Platform, the world's #1 PaaS, companies can transform IT departments into centers of innovation and leapfrog the competition. With more than four million apps and 1.8 million developers, the Salesforce1 Platform is the trusted and proven platform for innovative companies around the world. Companies like Brown-Forman, Philips and Seagate are building apps faster on Salesforce1 Lightning to help every user move at the speed of business. The more than 4,100 customers who participated in a recent study reported 52 percent faster application deployment, 50 percent faster new application design, 52 percent faster application configuration and 42 percent decrease in IT cost using the Salesforce1 Platform(([2])).

Pricing and Availability


    --  Lightning Framework and Lightning Schema Builder are now generally
        available as part of the Salesforce1 Platform.
    --  Lightning Components is currently available in beta and expected to be
        generally available in the February 2015 release of the Salesforce1
        Platform.
    --  Lightning App Builder is expected to be released in beta in the February
        2015 release of the Salesforce1 Platform.
    --  Lightning Process Builder is expected to be generally available in the
        February 2015 release of the Salesforce1 Platform.
    --  Lightning Community Designer is currently available in beta and is
        expected to be generally available in February 2015.
    --  Salesforce1 Platform is now generally available and included with all
        user licenses of Salesforce CRM.
    --  Salesforce1 Mobile App is now generally available for download at Apple
        App Store and Google Play, and Salesforce1 Mobile App notifications are
        now generally available on all Samsung wearable devices running on
        Android OS.
    --  The Salesforce1 Mobile App Action Bar is expected to be generally
        available in November 2014.

Additional Information


    --  Register for Dreamforce 2014, the largest software event ever, including
        free keynote and expo pass: http://dreamforce.com
    --  Donate to the San Francisco/Marin Food Bank and other anti-hunger
        partners around the world here: http://www.dfgives.org
    --  Buy tickets for the Dreamforce Gala and UCSF Benioff Children's
        Hospitals Benefit Concert: http://www.theconcertforkids.com
    --  Learn more about Salesforce1 Lightning: www.salesforce.com/lightning
    --  Learn more about the Salesforce1 Mobile App: www.salesforce.com/mobile
    --  Download the Salesforce1 Mobile App from the Apple App Store and Google
        Play
    --  Like Salesforce on Facebook: http://facebook.com/salesforce
    --  Follow @Salesforce on Twitter: http://twitter.com/salesforce

About Salesforce
 Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements, including statements relating to future products and features. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. Further information on factors that could affect the company's financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company's most recent Form 10Q. These documents are available on the SEC Filings section of the Investor Information section of the company's website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

(([1])) IDC White Paper, Salesforce1 Platform: Accelerate App Dev with Huge ROI, February 2014. The study is based on interviews with seven Salesforce customers who estimated and projected their results in comparison with systems they previously used to fulfill similar business functions. https://secure2.sfdcstatic.com/assets/pdf/misc/IDC-Business-Value-Whitepaper.pdf

(([2])) Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.

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SOURCE Salesforce