Manufactures and markets household and sundry goods
Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. It operates through the following businesses: Planning, designing, and sale of original character goods; Licensing of original character designs; and Management of theme parks. The Planning, designing, and sale of original character goods business involves the production and sale of communication gifts, greeting cards, books, videos, as well as leasing of robots and automobiles; planning and presentation of musicals and live performances; and development of computer game software. The Licensing of original character designs business involves copyright licensing of the company's characters. The Management of theme parks business involves planning and operation of theme parks, provision of theme park services, tie ups, and theatrical plays. The company was founded on August 10, 1960 by Shintaro Tsuji and is headquartered in Tokyo, Japan.