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Business Summary
Manufactures and markets household and sundry goods

Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software.

It operates through the following businesses: Planning, designing, and sale of original character goods; Licensing of original character designs; and Management of theme parks.

The Planning, designing, and sale of original character goods business involves the production and sale of communication gifts, greeting cards, books, videos, as well as leasing of robots and automobiles; planning and presentation of musicals and live performances; and development of computer game software.

The Licensing of original character designs business involves copyright licensing of the company's characters.

The Management of theme parks business involves planning and operation of theme parks, provision of theme park services, tie ups, and theatrical plays.

The company was founded on August 10, 1960 by Shintaro Tsuji and is headquartered in Tokyo, Japan.

Number of employees : 1 294 persons.
Sales per Businesses
20132014Delta
JPY (in Million)%JPY (in Million)%
Social Communications Gifts66,52289.6%68,56989% +2.99%
Theme Park5,3807.2%6,2458.1% +13.85%
Other2,3313.1%2,1942.8% -6.24%
Sales per Regions
20132014Delta
JPY (in Million)%JPY (in Million)%
Japan46,67862.9%46,08759.8% -1.28%
Europe10,18613.7%9,85312.8% -3.38%
North America9,85213.3%11,88315.4% +17.09%
Asia6,1088.2%7,4539.7% +18.05%
South America1,4091.9%1,7312.2% +18.6%
Eliminations-----
Managers
NameAgeSinceTitle
Shintaro Tsuji881960President & Representative Director
Takaaki Nomura611977Director, Head-Media & Information Systems
Hidekazu Chimura--General Manager-Information Technology Business
Susumu Emori662000Managing Director, Head-Administration & IR
Kazuyoshi Fukushima631977Managing Director & GM-Sales Planning
Takahide Nakatani621978Director & Manager-Accounting
Saburo Miyauchi651974Managing Director & General Manager-Product Sales
Yuko Sakiyama601978Director & Manager-Character Production
Yoshio Furuhashi612007Director & General Manager-Business Administration
Rehito Hatoyama412008MD & Senior General Manager-Corporate Strategy
Shareholders
NameShares%
Sega Sammy Holdings, Inc. 9,456,000 10.6%
Konan Shoji KK 6,877,000 7.72%
Kiyokawa Shoji KK 6,691,000 7.51%
Sumitomo Mitsui Financial Group, Inc. 4,072,000 4.57%
Mitsubishi UFJ Financial Group, Inc. 4,050,131 4.55%
Sanrio Co., Ltd. 1,911,200 2.15%
Mizuho Financial Group, Inc. 1,852,000 2.08%
Shintaro Tsuji 1,813,000 2.04%
Tomoko Tsuji 1,633,000 1.83%
BlackRock Advisors LLC 1,466,100 1.65%
Holdings
NameShares%Valuation
Pasona Group Inc. (2168) 1,155,5002.77%7,158,946 USD
Sumitomo Mitsui Financial Group, Inc. (8316) 81,3000.0057%3,119,466 USD
Toray Industries Inc (3402) 330,0000.020%2,770,984 USD
Mizuho Financial Group, Inc. (8411) 1,414,0000.0058%2,489,022 USD
NTT Docomo Inc (9437) 115,0000.0028%1,999,855 USD
Marubeni Corp (8002) 330,0000.019%1,915,198 USD
Nomura Holdings, Inc. (8604) 300,0000.0078%1,766,604 USD
Toyota Motor Corp (7203) 25,0000.0007%1,747,551 USD
The Yamanashi Chuo Bank, Ltd. (8360) 239,0000.14%1,048,273 USD
LEC, INC. (7874) 12,0000.13%143,290 USD
Sector
Consumer Cyclicals
Cyclical Consumer Products
 Leisure Products
  Toys & Juvenile Products
   Toys & Juvenile Products - NEC
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Sector Toys & Juvenile Products
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Sanrio Company, Ltd. : Connections
Sanrio Car Lease Co., Ltd.
Sanrio Shanghai International Trading Co., Ltd.
Sanrio Music Publications Co., Ltd.
Sanrio, Inc.
Sanrio Entertainment Co., Ltd.
Sanrio Enterprise Co., Ltd.
Kokoro Co., Ltd.
Mister Films Ltd.
Mister Men Ltd.
Sanrio (Hong Kong) Co., Ltd.
Sanrio Uk Finance Ltd.
Sanrio GmbH
Company contact information
Sanrio Co., Ltd.
Gate City Osaki West Tower, 14/F
1-11-1 Osaki
Shinagawa-Ku
Tokyo 141-8603

Phone : +81.3.3779.8111
Web : www.sanrio.co.jp
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