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Business Summary
Manufactures and markets household and sundry goods

Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software.

It operates through the following businesses: Planning, designing, and sale of original character goods; Licensing of original character designs; and Management of theme parks.

The Planning, designing, and sale of original character goods business involves the production and sale of communication gifts, greeting cards, books, videos, as well as leasing of robots and automobiles; planning and presentation of musicals and live performances; and development of computer game software.

The Licensing of original character designs business involves copyright licensing of the company's characters.

The Management of theme parks business involves planning and operation of theme parks, provision of theme park services, tie ups, and theatrical plays.

The company was founded on August 10, 1960 by Shintaro Tsuji and is headquartered in Tokyo, Japan.

Number of employees : 1 294 persons.
Sales per Businesses
201220132014
JPY (in Million)%JPY (in Million)%JPY (in Million)%
Social Communications Gifts67,16389.6%66,52289.6%68,56989%
Theme Park5,4147.2%5,3807.2%6,2458.1%
Other2,3773.2%2,3313.1%2,1942.8%
Sales per Regions
201220132014
JPY (in Million)%JPY (in Million)%JPY (in Million)%
Japan47,64363.6%46,67862.9%46,08759.8%
Europe13,17317.6%10,18613.7%9,85312.8%
North America7,4329.9%9,85213.3%11,88315.4%
Asia5,6467.5%6,1088.2%7,4539.7%
South America1,0601.4%1,4091.9%1,7312.2%
Eliminations------
Managers
NameAgeSinceTitle
Shintaro Tsuji871960President & Representative Director
Takaaki Nomura601977Director, Head-Media & Information Systems
Hidekazu Chimura--General Manager-Information Technology Business
Susumu Emori652000Managing Director, Head-Administration & IR
Kazuyoshi Fukushima621977Managing Director & GM-Sales Planning
Takahide Nakatani611978Director & Manager-Accounting
Saburo Miyauchi641974Managing Director & General Manager-Product Sales
Yuko Sakiyama591978Director & Manager-Character Production
Yoshio Furuhashi602007Director & General Manager-Business Administration
Rehito Hatoyama402008MD & Senior General Manager-Corporate Strategy
Shareholders
NameShares%
Sega Sammy Holdings, Inc. 9,456,000 10.6%
Konan Shoji KK 6,877,000 7.72%
Kiyokawa Shoji KK 6,691,000 7.51%
Sumitomo Mitsui Financial Group, Inc. 4,072,000 4.57%
Mitsubishi UFJ Financial Group, Inc. 4,050,131 4.55%
JPMorgan Asset Management (Japan) Ltd. 2,719,600 3.05%
Sanrio Co., Ltd. 1,911,200 2.15%
Mizuho Financial Group, Inc. 1,852,000 2.08%
Shintaro Tsuji 1,813,000 2.04%
Tomoko Tsuji 1,633,000 1.83%
Holdings
NameShares%Valuation
Pasona Group Inc. (2168) 1,155,5002.77%5,276,833 USD
Sector
Consumer Cyclicals
Cyclical Consumer Products
 Leisure Products
  Toys & Juvenile Products
   Toys & Juvenile Products - NEC
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Sector Toys & Juvenile Products
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Company contact information
Sanrio Co., Ltd.
Gate City Osaki West Tower, 14/F
1-11-1 Osaki
Shinagawa-Ku
Tokyo 141-8603

Phone : +81.3.3779.8111
Web : www.sanrio.co.jp
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