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Business Summary
Manufactures and markets household and sundry goods

Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software.

It operates through the following businesses: Planning, designing, and sale of original character goods; Licensing of original character designs; and Management of theme parks.

The Planning, designing, and sale of original character goods business involves the production and sale of communication gifts, greeting cards, books, videos, as well as leasing of robots and automobiles; planning and presentation of musicals and live performances; and development of computer game software.

The Licensing of original character designs business involves copyright licensing of the company's characters.

The Management of theme parks business involves planning and operation of theme parks, provision of theme park services, tie ups, and theatrical plays.

The company was founded on August 10, 1960 by Shintaro Tsuji and is headquartered in Tokyo, Japan.
Sales per Businesses
20122013Delta
JPY (in Million)%JPY (in Million)%
Social Communication Gift Business67,16389.6%---
Theme Park Business5,4147.2%5,3807.2% -0.63%
Others Businesses2,3773.2%---
Social Communication.Gift Business--66,52289.6%-
Other Business--2,3313.1%-
Sales per Regions
20122013Delta
JPY (in Million)%JPY (in Million)%
Japan47,64363.6%46,67862.9% -2.07%
Europe13,17317.6%10,18613.7% -29.32%
North America7,4329.9%9,85213.3% +24.56%
Asia5,6467.5%6,1088.2% +7.56%
South America1,0601.4%1,4091.9% +24.77%
Eliminations/Corporate Items-----
Officers and Executives
NameAgeOfficer SinceTitle
Shintaro Tsuji87-President, CEO & Representative Director
Yoshio Furuhashi60-Director & Manager-Information Systems
Susumu Emori65-Managing Director, Head-Administration & IR
Kunihiko Tsuji62-Representative Director, VP & Head-Sales
Kazuyoshi Fukushima62-Managing Director & GM-Corporate Planning
Takahide Nakatani61-Director & Manager-Accounting
Sachio Hiratsuka65-Director & General Manager-Entertainment Division
Saburo Miyauchi64-Director & General Manager-Merchandise Sales
Yuko Sakiyama59-Director & Manager-Character Production
Yasuhito Hanado73-Outside Director
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Company contact information
Sanrio Co., Ltd.
Osaki New City Building 1
1-6-1 Osaki
Shinagawa-Ku
Tokyo 141-8603

Phone : +81.3.3779.8111
Web : www.sanrio.co.jp
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