SDL : Powers DNV GL’s Digital Online Transformation

DNV GL, which advises organizations on the safety and sustainability of businesses in multiple industries, recently consolidated five disparate CMS platforms onto SDL's scalable Web Content Management (WCM) solution. Dynamic, relevant and local content is now delivered to customers in 18 languages across 36 websites.

Addressing the global growth challenge is no easy task. DNV GL decided to tackle this head-on by engaging with online customers in their local language, and device of choice. A mix of legacy content management systems and processes meant that it was difficult to maintain a consistent brand identity across all languages and digital touchpoints. DNV GL needed to find a way of scaling its brand and content, while giving local marketing teams the freedom to create local, culturally relevant and highly personal customer experiences.

The only way of achieving this level of engagement was by consolidating its five disparate CMS investments onto SDL's highly scalable WCM platform. This enabled the company - through SDL's BluePrinting capabilities - to centrally manage all global websites from a single platform. Now content is dynamically assembled based on a taxonomy-based approach, ensuring visitors always see the latest content while website management efforts are reduced to a minimum.

'Our website is the window to the DNV GL world. Almost all (90%) of our contacts come through the website. We had to find a way to manage our websites in an efficient and future proof manner,' said Anders Øvreberg, Digital Communications Manager at DNV GL. 'We know that with SDL, our site is scalable and flexible due to its architecture, advanced content re-use and easy user management. We now have up to 350 people who work with the system within DNV GL.' 'DNV GL is a true pioneer in its field and operates in some of the toughest industries, said Jim Saunders, Chief Product Officer, SDL. 'Their website features an enormous amount of incredibly useful content, and we're delighted to help deliver that to customers in a truly dynamic and meaningful way.'

'SDL's microsite solution lets us easily launch and reuse microsites. You can create a new site at the click of a button, and we have recently used this to create a dedicated microsite for our annual report,' Øvreberg said. 'This enables us to move away from the massive paper publication we historically ship, showing our customers how we innovate in this space towards a digital and more sustainable future.'

DNV GL worked with SDL partner, Incentro, to consolidate its web content management systems and to implement the taxonomy approach. 'I really see DNV GL as having a forward-looking vision about what they want to achieve, and they recognize the ways that Incentro - together with SDL technology - can support them in this,' said Pascal Schipperheyn, Key Account Manager at Incentro, sa.

About DNV
GL DNV GL is a global quality assurance and risk management company. Driven by our purpose of safeguarding life, property and the environment, we enable organizations to advance the safety and sustainability of their business. Operating in more than 100 countries, our professionals are dedicated to helping customers in the maritime, oil & gas, power and renewables and other industries to make the world safer, smarter and greener.