BEIJING, May 16, 2017 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the first quarter ended March 31, 2017.

First Quarter 2017 Highlights


    --  Both net revenues and non-GAAP net revenues increased 40% year over year
        to $278.1 million and $275.5 million, respectively.
    --  Advertising revenues increased 40% year over year to $228.0 million.
    --  Non-advertising revenues increased 40% year over year to $50.1 million.
        Non-GAAP non-advertising revenues was $47.5 million.
    --  Income from operations was $45.0 million. Non-GAAP income from
        operations increased approximately ten folds year over year to $63.7
        million. Non-GAAP operating margin was 23%, up from 3% for the same
        period last year.
    --  Net income attributable to SINA was $38.5 million, or $0.52 diluted net
        income per share attributable to SINA. Non-GAAP net income attributable
        to SINA was $37.6 million, or $0.50 non-GAAP diluted net income per
        share attributable to SINA.
    --  Weibo's monthly active users ("MAUs") increased from 261 million in
        March 2016 to 340 million in March 2017, an increase of 30% year over
        year. Weibo's mobile MAUs represents 91% of Weibo's MAUs.
    --  Weibo's average daily active users ("DAUs") have a net addition of
        approximately 34 million users year over year and reached 154 million in
        March 2017.

"We started the year 2017 with a great quarter." said Charles Chao, Chairman and CEO of SINA. "Weibo continued its strong momentum with accelerated growth in revenues and impressive expansion of user base." said Mr. Chao. "On the SINA media business, our performance was in line with our expectation, taking seasonality factor into account. We have further restructured our mobile media business to accelerate the pace for the mobile transition." Mr. Chao added.

First Quarter 2017 Financial Results

For the first quarter of 2017, SINA reported net revenues of $278.1 million, compared to $198.7 million for the same period last year. Non-GAAP net revenues for the first quarter of 2017 totaled $275.5 million, compared to $196.1 million for the same period last year.

Online advertising revenues for the first quarter of 2017 were $228.0 million, compared to $163.0 million for the same period last year. The year-over-year growth in online advertising revenues was mainly resulted from an increase of $70.1 million, or 71% growth in Weibo advertising and marketing revenues.

Non-advertising revenues for the first quarter of 2017 were $50.1 million. Non-GAAP non-advertising revenues for the first quarter of 2017 were $47.5 million, compared to $33.1 million for the same period last year. The year-over-year growth in non-advertising revenues was largely driven by an increase of $9.9 million in Weibo non-advertising revenues.

Gross margin for the first quarter of 2017 was 69%, compared to 59% for the same period last year. Advertising gross margin for the first quarter of 2017 was 70%, compared to 58% for the same period last year. The increase in advertising gross margin was primarily due to strong advertising demand from Weibo advertisers and the further optimization of cost structure for both Weibo and portal business. Non-advertising gross margin for the first quarter of 2017 was 62%, compared to 64% for the same period last year.

Operating expenses for the first quarter of 2017 totaled $146.5 million, compared to $126.3 million for the same period last year. Non-GAAP operating expenses for the first quarter of 2017 totaled $127.4 million, compared to $111.1 million for the same period last year. The increase of non-GAAP operating expenses was primarily due to the increase in Weibo's promotional and marketing activities.

Income from operations for the first quarter of 2017 was $45.0 million, compared to a loss of $8.5 million for the same period last year. Non-GAAP income from operations for the first quarter of 2017 was $63.7 million, compared to $5.6 million for the same period last year. Non-GAAP operating margin was 23%, up from 3% for the same period last year. The significant improvement in non-GAAP income from operations and operation margin was a result of the operational leverage and margin expansion achieved by Weibo.

Non-operating income for the first quarter of 2017 was $30.3 million, compared to $24.3 million for the same period last year. Non-operating income for the first quarter of 2017 included (i) a $15.9 million net gain on sale of and impairment on investments, which is excluded under non-GAAP measure; (ii) a $5.0 million of dividend income from certain investments; and (iii) a $3.1 million earnings pick-up from equity-method investments, which are accounted for under the equity-method and reported one quarter in arrears, and mainly resulted from earnings pick-up from the Company's investment in Tian Ge Interactive Holdings Limited. Non-operating income for the first quarter of 2016 included (i) a one-off deconsolidation gain amounted $14.8 million as a result of the Company's disposing of partial ownership in non-core business, which is excluded under non-GAAP measure; (ii) a $15.3 million net gain on disposing of certain investments, which is excluded under non-GAAP measure; and (iii) a $10.6 million loss pick-up from equity-method investments, which are accounted for under the equity-method and reported one quarter in arrears and mainly resulted from loss pick-up from the Company's investment in E-House.

Net income attributable to SINA for the first quarter of 2017 was $38.5 million, compared to $15.3 million for the same period last year. Diluted net income per share attributable to SINA for the first quarter of 2017 was $0.52, compared to $0.22 for the same period last year. Non-GAAP net income attributable to SINA for the first quarter of 2017 was $37.6 million, compared to a net loss of $2.8 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA for the first quarter of 2017 was $0.50 compared to a net loss per share of $0.04 for the same period last year.

As of March 31, 2017, SINA's cash, cash equivalents and short-term investments totaled $1.8 billion, at similar level as of December 31, 2016. For the first quarter of 2017, net cash provided by operating activities was $93.0 million, capital expenditures totaled $5.3 million, and depreciation and amortization expenses amounted to $7.0 million.

Non-GAAP Measures

This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income (loss) from operations, non-GAAP net income (loss) attributable to SINA and non-GAAP diluted net income (loss) per share attributable to SINA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

The Company's non-GAAP financial measures exclude recognition of deferred revenues in relation to the license agreements granted to Leju, stock-based compensation, amortization of intangible assets, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments, gain/loss on sale of investment/business, deemed disposal and impairment on investment, impairment on goodwill and acquired intangibles, change in fair value in option liability, income tax effects of above non-GAAP to GAAP reconciling items and adjustment for non-GAAP to GAAP reconciling items for the income (loss) attributable to non-controlling interests and amortization of convertible debt issuance cost. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain/loss and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

Conference Call

SINA will host a conference call from 8:10 a.m. - 9:00 a.m. Eastern Time on May 16, 2017 (or 8:10 p.m. - 9:00 p.m. Beijing Time on May 16, 2017) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://corp.sina.com.cn. The conference call can be accessed as follows:



    US:                                             +1 845 675 0438

    Hong Kong:                                       +852 3018 6776

    China:                                             400 120 0654

    International:                                    +65 6713 5440

    Passcode for all regions:                              18467087

A replay of the conference call will be available through morning Eastern Time May 24, 2017. The dial-in number is +61 2 9003 4211. The passcode for the replay is 18467087.

About SINA

We are a leading online media company serving China and the global Chinese communities. Our digital media network of SINA.com (portal), SINA Mobile (mobile portal and mobile apps) and Weibo (social media) enables Internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA.cn and SINA Mobile Apps provide news information, professional and entertainment content from SINA.com customized for mobile users in WAP (mobile browser) and mobile application format. Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. Based on an open platform architecture, Weibo allows users to create and post feeds and attach multi-media content, as well as access a wide range of organically and third-party developed applications, such as online games.

Through these properties and other product lines, we offer an array of online media and social media services to our users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and MVAS products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including equity pick-up and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's annual report on Form 20-F for the year ended December 31, 2016 and other filings with the Securities and Exchange Commission.

Contact:

Investor Relations
SINA Corporation
Phone: +86 10 5898 3336
Email: ir@staff.sina.com.cn



                                                                                                                                                                        SINA CORPORATION

                                                                                                                                                   UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                                                                                                                                       (U.S. Dollars in thousands, except per share data)


                                                                                                                                                                                                                 Three months ended
                                                                                                                                                                                                                 ------------------

                                                                                                                                                                                                             March 31,                     December 31,
                                                                                                                                                                                                             ---------                     ------------

                                                                                                                                                                                                                                    2017                    2016         2016
                                                                                                                                                                                                                                    ----                    ----         ----

    Net revenues:

        Advertising                                                                                                                                                                                                             $227,999                $162,967     $269,556

        Non-advertising                                                                                                                                                                                                           50,066                  35,708       43,868
                                                                                                                                                                                                                                  ------                  ------       ------

                                                                                                                                                                                                                                 278,065                 198,675      313,424
                                                                                                                                                                                                                                 -------                 -------      -------

    Cost of revenues *:

        Advertising                                                                                                                                                                                                               67,668                  68,189       75,578

        Non-advertising                                                                                                                                                                                                           18,904                  12,705       18,980
                                                                                                                                                                                                                                  ------                  ------       ------

                                                                                                                                                                                                                                  86,572                  80,894       94,558
                                                                                                                                                                                                                                  ------                  ------       ------

    Gross profit                                                                                                                                                                                                                 191,493                 117,781      218,866
                                                                                                                                                                                                                                 -------                 -------      -------


    Operating expenses:

        Sales and marketing *                                                                                                                                                                                                     68,083                  51,702       74,295

        Product development *                                                                                                                                                                                                     54,420                  52,494       54,538

        General and administrative *                                                                                                                                                                                              24,023                  22,134       25,166

        Goodwill and acquired intangibles impairment                                                                                                                                                                                   -                      -      40,194
                                                                                                                                                                                                                                     ---                    ---      ------

                                                                                                                                                                                                                                 146,526                 126,330      194,193
                                                                                                                                                                                                                                 -------                 -------      -------

    Income (Loss) from operations                                                                                                                                                                                                 44,967                 (8,549)      24,673
                                                                                                                                                                                                                                  ------                  ------       ------


    Non-operating income:

       Earning (Loss) from equity method investments, net                                                                                                                                                                          3,143                (10,564)       (546)

       Gain on sale of investments/business and impairment on investments, net                                                                                                                                                    15,883                  28,227       48,603

       Fair value change in option liability                                                                                                                                                                                           -                      -    (25,803)

       Interest and other income, net                                                                                                                                                                                             11,233                   6,608        6,594
                                                                                                                                                                                                                                  ------                   -----        -----

                                                                                                                                                                                                                                  30,259                  24,271       28,848


    Income before income taxes                                                                                                                                                                                                    75,226                  15,722       53,521

    Income tax benefit (expense)                                                                                                                                                                                                (13,826)                     16      (5,438)
                                                                                                                                                                                                                                 -------                     ---       ------


    Net income                                                                                                                                                                                                                    61,400                  15,738       48,083

       Less: Net income attributable to non-controlling interests                                                                                                                                                                 22,876                     418       28,161
                                                                                                                                                                                                                                  ------                     ---       ------


    Net income attributable to SINA                                                                                                                                                                                              $38,524                 $15,320      $19,922
                                                                                                                                                                                                                                 =======                 =======      =======



    Basic net income per share attributable to SINA                                                                                                                                                                                $0.54                   $0.22        $0.28
                                                                                                                                                                                                                                   =====                   =====        =====

    Diluted net income per share attributable to SINA **                                                                                                                                                                           $0.52                   $0.22        $0.27
                                                                                                                                                                                                                                   =====                   =====        =====


    Shares used in computing basic

       net income per share attributable to SINA                                                                                                                                                                                  70,959                  69,857       70,981

    Shares used in computing diluted

       net income per share attributable to SINA                                                                                                                                                                                  73,409                  70,296       72,299



    * Stock-based compensation in each category:

                            Cost of revenues - advertising                                                                                                                                                                          $2,230                  $1,566       $2,021

                            Sales and marketing                                                                                                                                                                                      4,583                   2,843        4,559

                            Product development                                                                                                                                                                                      6,990                   4,922        5,018

                            General and administrative                                                                                                                                                                               7,387                   6,911        7,868


    **                      Net income attributable to SINA is adjusted for diluted shares issued by our subsidiary and equity method investments.



                                                  SINA CORPORATION

                                  UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

                                            (U.S. Dollars in thousands)


                                                                 March 31,         December 31,

                                                                              2017                   2016
                                                                              ----                   ----

                      Assets

     Current assets:

     Cash and cash equivalents                                          $1,375,464             $1,407,625

     Short-term investments                                                436,189                389,440

     Restricted cash                                                       281,722                241,306

     Accounts receivable, net                                              216,978                210,328

      Prepaid expenses and other current
      assets                                                               399,172                407,373
                                                                           -------                -------

           Subtotal                                                      2,709,525              2,656,072
                                                                         ---------              ---------


      Property and
      equipment, net                                                       241,674                241,680

      Goodwill and
      intangible
      assets, net                                                           12,185                 12,108

      Long-term
      investments                                                        1,395,886              1,318,207

     Other assets                                                           48,079                 56,807


     Total assets                                                       $4,407,349             $4,284,874



           Liabilities and Shareholders'
                      Equity

      Current
      liabilities:

     Accounts payable                                                     $108,659               $108,381

     Amount due to customers                                               281,722                241,306

      Accrued expenses and other current
      liabilities                                                          431,490                452,751

     Short-term bank loan                                                    7,286                 33,152

     Deferred revenues                                                      98,051                 95,566

     Income taxes payable                                                   52,049                 40,127

          Subtotal                                                         979,257                971,283
                                                                           -------                -------


     Convertible debt                                                      153,092                153,092

      Long-term
      deferred revenues                                                     62,484                 65,188

      Other long-term
      liabilities                                                            4,325                  4,332


          Total liabilities                                              1,199,158              1,193,895


      Shareholders'
      equity

     SINA shareholders' equity                                           2,761,376              2,679,590

     Non-controlling interests                                             446,815                411,389
                                                                           -------                -------

          Total shareholders' equity                                     3,208,191              3,090,979


      Total liabilities
      and shareholders'
      equity                                                            $4,407,349             $4,284,874



                                               SINA CORPORATION

                                       UNAUDITED ADDITIONAL INFORMATION

                                         (U.S. Dollars in thousands)


                                                                                    Three months ended
                                                                                    ------------------

                                                                        March 31,                            December 31,
                                                                        ---------                            ------------

                                                                             2017                        2016                      2016
                                                                             ----                        ----                      ----


    Net revenues

    Portal:

    Portal Advertising                                $59,791                        $63,721                            $81,820

    Other                                                                  20,162                      15,664                    18,990
                                                                           ------                      ------                    ------

                              Subtotal                                       79,953                      79,385                   100,810


    Weibo:

                                                                          169,297                      99,246                   187,870

                                                     Advertising and marketing

                                                                           29,904                      20,044                    24,878

        Weibo non-advertising
                                                                                                                                  ---

                              Subtotal                                      199,201                     119,290                   212,748


    Elimination                                       (1,089)                             -                             (134)
                                                       ------                            ---                              ----

                                                     $278,065                       $198,675                           $313,424
                                                     --------                       --------                           --------


    Cost of revenues

    Portal:

    Portal Advertising                                $27,482                        $35,537                            $31,315

    Other                                                                  12,702                       8,731                    13,864
                                                                           ------                       -----                    ------

                              Subtotal                                       40,184                      44,268                    45,179


    Weibo                                                                  46,450                      36,626                    49,454


    Elimination                                          (62)                             -                              (75)
                                                          ---                            ---                               ---

                                                      $86,572                        $80,894                            $94,558
                                                      -------                        -------                            -------


    Gross margin

                              Portal                                            50%                        44%                      55%

                              Weibo                                             77%                        69%                      77%

                                                                              69%                        59%                      70%



                                                                                                                                                                                                                                                                                                                             SINA CORPORATION

                                                                                                                                                                                                                                                                                                           UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS

                                                                                                                                                                                                                                                                                                            (U.S. Dollars in thousands, except per share data)


                                                                                                                                                                                                                                                            Three months ended
                                                                                                                                                                                                                                                            ------------------

                                                                                                                                                                                                 March 31, 2017                                                                                    March 31, 2016                                                  December 31, 2016
                                                                                                                                                                                                 --------------                                                                                    --------------                                                  -----------------

                                                                                                                                                                                                                                                                                                                   Non-GAAP                                                                                                       Non-GAAP                                                                     Non-GAAP

                                                                                                                                                                                                Actual                                               Adjustments                                                   Results                                             Actual                    Adjustments                       Results             Actual            Adjustments                           Results
                                                                                                                                                                                                ------                                               -----------                                                   -------                                             ------                    -----------                       -------             ------            -----------                           -------


    Advertising revenues                                                                                                                                                                                    $227,999                                                                                                             $227,999                                            $162,967                                               $162,967          $269,556                                                  $269,556

    Non-advertising revenues                                                                                                                                                                                  50,066                                                      (2,609)          (a)                                     47,457                                              35,708                    (2,609)      (a)             33,099            43,868                     (2,609)        (a)             41,259
                                                                                                                                                                                                              ------                                                       ------                                                   ------                                              ------                     ------                       ------            ------                      ------                         ------

    Net revenues                                                                                                                                                                                            $278,065                                                     $(2,609)                                                $275,456                                            $198,675                   $(2,609)                    $196,066          $313,424                    $(2,609)                      $310,815
                                                                                                                                                                                                            ========                                                      =======                                                 ========                                            ========                    =======                     ========          ========                     =======                       ========


                                                                                                                                                                                                                                                                         (2,609)          (a)                                                                                                                 (2,609)      (a)                                                        (2,609)        (a)

                                                                                                                                                                                                                                                                           2,230           (b)                                                                                                                   1,566       (b)                                                          2,021         (b)
                                                                                                                                                                                                                                                                           -----                                                                                                                                 -----                                                                    -----

    Gross profit                                                                                                                                                                                            $191,493                                                       $(379)                                                $191,114                                            $117,781                   $(1,043)                    $116,738          $218,866                      $(588)                      $218,278
                                                                                                                                                                                                            ========                                                        =====                                                 ========                                            ========                    =======                     ========          ========                       =====                       ========


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     (17,445)        (b)

                                                                                                                                                                                                                                                                        (18,960)          (b)                                                                                                                (14,676)      (b)                                                          (399)        (c)

                                                                                                                                                                                                                                                                           (155)          (c)                                                                                                                   (557)      (c)                                                       (40,194)        (d)
                                                                                                                                                                                                                                                                                                                                                                                                                 ----

    Operating expenses                                                                                                                                                                                      $146,526                                                    $(19,115)                                                $127,411                                            $126,330                  $(15,233)                    $111,097          $194,193                   $(58,038)                      $136,155
                                                                                                                                                                                                            ========                                                     ========                                                 ========                                            ========                   ========                     ========          ========                    ========                       ========


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      (2,609)        (a)

                                                                                                                                                                                                                                                                         (2,609)          (a)                                                                                                                 (2,609)      (a)                                                         19,466         (b)

                                                                                                                                                                                                                                                                          21,190           (b)                                                                                                                  16,242       (b)                                                            399         (c)

                                                                                                                                                                                                                                                                             155           (c)                                                                                                                     557       (c)                                                         40,194         (d)
                                                                                                                                                                                                                                                                                                                                                                                                                  ---

    Income (Loss) from operations                                                                                                                                                                            $44,967                                                      $18,736                                                  $63,703                                            $(8,549)                   $14,190                       $5,641           $24,673                     $57,450                        $82,123
                                                                                                                                                                                                             =======                                                      =======                                                  =======                                             =======                    =======                       ======           =======                     =======                        =======


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      (2,609)        (a)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       19,466         (b)

                                                                                                                                                                                                                                                                                                                                                                                                              (2,609)      (a)                                                            399         (c)

                                                                                                                                                                                                                                                                         (2,609)          (a)                                                                                                                  16,242       (b)                                                         40,194         (d)

                                                                                                                                                                                                                                                                          21,190           (b)                                                                                                                     557       (c)                                                          3,243         (e)

                                                                                                                                                                                                                                                                             155           (c)                                                                                                                   (481)      (e)                                                       (48,603)       (f)

                                                                                                                                                                                                                                                                             224           (e)                                                                                                                (28,227)      (f)                                                         25,803         (g)

                                                                                                                                                                                                                                                                        (15,883)          (f)                                                                                                                 (4,519)      (h)                                                        (9,302)        (h)

                                                                                                                                                                                                                                                                         (5,494)         (h)                                                                                                                    1,084       (i)                                                            699         (i)

                                                                                                                                                                                                                                                                           1,472           (j)                                                                                                                   (123)      (j)                                                          (964)        (j)

    Net income (loss) attributable to SINA                                                                                                                                                                   $38,524                                                       $(945)                                                 $37,579                                             $15,320                  $(18,076)                    $(2,756)          $19,922                     $28,326                        $48,248
                                                                                                                                                                                                             =======                                                        =====                                                  =======                                             =======                   ========                      =======           =======                     =======                        =======



    Diluted net income (loss) per share attributable to SINA *                                                                                                                                                 $0.52                                                                                                                $0.50                                               $0.22                                                $(0.04)            $0.27                                                     $0.63
                                                                                                                                                                                                               =====                                                                                                                =====                                               =====                                                 ======             =====                                                     =====

    Shares used in computing diluted

       net income (loss) per share attributable to SINA                                                                                                                                                       73,409                                                            -                                                  73,409                                              70,296                      (439)      (k)             69,857            72,299                       5,022         (k)             77,321



    Gross margin - advertising                                                                                                                                                                                   70%                                                          1%                                                     71%                                                58%                        1%                         59%              72%                         1%                           73%
                                                                                                                                                                                                                 ===                                                          ===                                                      ===                                                 ===                        ===                          ===               ===                         ===                            ===

    Gross margin - non-advertising                                                                                                                                                                               62%                                                         -2%                                                     60%                                                64%                       -2%                         62%              57%                        -3%                           54%
                                                                                                                                                                                                                 ===                                                          ===                                                      ===                                                 ===                        ===                          ===               ===                         ===                            ===



    (a)  To exclude the recognition of deferred revenue related to the license agreements granted to Leju.

    (b)  To exclude stock-based compensation.

    (c)  To adjust amortization of intangible assets.

    (d) To exclude goodwill and acquired intangibles impairment

    (e)  To exclude the Non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.

    (f)  To exclude (gain) loss on sale of investments/business, (gain) loss on deemed disposal and impairment on investments, net.

    (g)  To exclude the change in fair value of option liability.

    (h)  To exclude Non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.

    (i)  To exclude the amortization of convertible debt issuance cost.

    (j)  To exclude the provision (benefit) for income tax related to item (c),(d) and (f). Other non-GAAP to GAAP reconciling items have no income tax effect.**

    (k)  To adjust the number of shares for dilution resulted from convertible debt and unvested equity granted.


    *             Net income (loss) attributable to SINA is adjusted for diluted shares issued by our subsidiary and equity method investments.

    **             Most of the reconciliation items were recorded in entities in tax free jurisdictions hence no income tax implications. For impairment on investments, valuation allowances were made for those differences the Company does not expect they can
                   be realized in the foreseeable future.


                                                                                                                                                                                                                                                                               UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS*


                                                                                                                                                                                                                                                      Three months ended
                                                                                                                                                                                                                                                      ------------------

                                                                                                                                                                                                 March 31, 2017                                                                                    March 31, 2016                                                  December 31, 2016
                                                                                                                                                                                                 --------------                                                                                    --------------                                                  -----------------

                                                                                                                                                                                                Actual                                               Adjustments                                                   Non-GAAP                                            Actual                    Adjustments                      Non-GAAP             Actual            Adjustments                           Non-GAAP
                                                                                                                                                                                                                                                                                                                   Results                                                                                                         Results                                                                     Results
                                                                                                                                                                                                                                                                                                                   -------                                                                                                         -------                                                                     -------


                  To exclude stock-based compensation                                                                                                                                                                                                                         $320                                                                                                                                $1,555                                                                   $3,421

                  To exclude amortization of intangible

                    assets resulting from business acquisitions                                                                                                                                                                                                                102                                                                                                                                   791                                                                    1,213

                  To exclude (gain)loss on disposal and impairment on investments                                                                                                                                                                                            (321)                                                                                                                                (808)                                                                      89

                  To exclude (gain)loss resulting from the fair value

                    changes in investments                                                                                                                                                                                                                                      39                                                                                                                               (2,126)                                                                 (1,340)

                  To exclude tax impacts related

                    to amortization of intangible assets                                                                                                                                                                                                                      (21)                                                                                                                                (187)                                                                   (275)

                  Earning (Loss) from equity method investments, net                                                                                                                                            $3,248                                                         $119                                                   $3,367                                           $(10,270)                    $(775)                   $(11,045)           $(411)                     $3,108                         $2,697

                  Share of amortization of equity investments'

                    intangibles not on their books                                                                                                                                                               (125)                                                         125                                                        -                                              (392)                       392                            -            (166)                        166                              -

                  Share of tax impacts related to amortization of

                    equity investments' intangibles not on their books                                                                                                                                              20                                                         (20)                                                       -                                                 98                       (98)                           -               31                        (31)                             -

                                                                                                                                                                                                              $3,143                                                         $224                                                   $3,367                                           $(10,564)                    $(481)                   $(11,045)           $(546)                     $3,243                         $2,697
                                                                                                                                                                                                              ======                                                         ====                                                   ======                                            ========                      =====                     ========             =====                      ======                         ======



                  * Earning (Loss) from equity method investments is recorded one quarter in arrears.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sina-reports-first-quarter-2017-financial-results-300458271.html

SOURCE SINA Corporation