SHANGHAI, Nov. 21, 2016 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the third quarter ended September 30, 2016.

Third Quarter 2016 Highlights


    --  Net revenues increased 21% year over year to $274.9 million. Non-GAAP
        net revenues increased 22% year over year to $272.3 million.
    --  Advertising revenues grew 21% year over year to $233.6 million.
    --  Income from operations increased 147% year over year to $36.3 million.
        Operating margin was 13%, up from 6% for the same period last year.
        Non-GAAP income from operations increased 99% year over year to $56.5
        million. Non-GAAP operating margin was 21%, up from 13% for the same
        period last year.
    --  Net income attributable to SINA was $146.5 million, or $1.90 diluted net
        income per share. Non-GAAP net income attributable to SINA was $43.7
        million, or $0.56 diluted net income per share.
    --  Weibo's monthly active users ("MAUs") in September 2016 grew 34% year
        over year to 297 million, 89% of which were mobile users. Average daily
        active users ("DAUs") in September 2016 grew 32% year over year to 132
        million.

"We are delighted to have another solid quarter." said Charles Chao, Chairman and CEO of SINA. "SINA portal has further implemented its mobile strategy, with significant growth of mobile traffic from SINA News Application. Mobile monetization for portal has further enhanced, with 50% of the portal advertising revenues coming from mobile devices." Mr. Chao added.

"With strong growth in user base, revenues and profitability, Weibo has demonstrated its platform value with the network effect of the content ecosystem and strong monetization capability." said Mr. Chao. "We take great pride that Weibo is returning to the center stage of Chinese Internet market."

Third Quarter 2016 Financial Results

For the third quarter of 2016, SINA reported net revenues of $274.9 million, compared to $226.3 million for the same period last year. Non-GAAP net revenues for the third quarter of 2016 totaled $272.3 million, compared to $223.7 million for the same period last year.

Online advertising revenues for the third quarter of 2016 were $233.6 million, compared to $193.5 million for the same period last year. The year-over-year growth in online advertising revenues resulted from an increase of $47.8 million in Weibo advertising and marketing revenues, partially offset by a decline of $7.7 million in portal advertising revenues.

Non-advertising revenues for the third quarter of 2016 were $41.2 million, compared to $32.8 million for the same period last year. The year-over-year growth in non-advertising revenues was mainly resulted from an increase of $7.1 million in portal non-advertising revenues. Non-GAAP non-advertising revenues for the third quarter of 2016 were $38.6 million, compared to $30.2 million for the same period last year.

Gross margin for the third quarter of 2016 was 67%, compared to 63% for the same period last year. Advertising gross margin for the third quarter of 2016 was 70%, compared to 64% for the same period last year. The increasing advertising revenue proportion contributed by small and medium enterprises customers in both portal and Weibo business is the key driver that resulted in a higher gross margin for our advertising business. Non-advertising gross margin for the third quarter of 2016 was 54%, compared to 60% for the same period last year. The decrease in non-advertising gross margin was primarily due to increasing proportion of portal non-advertising revenues, which contributed lower gross margin.

Operating expenses for the third quarter of 2016 totaled $148.2 million, compared to $128.6 million for the same period last year. Non-GAAP operating expenses for the third quarter of 2016 totaled $127.9 million, compared to $113.9 million for the same period last year. The year-over-year growth of non-GAAP operating expenses was mainly resulted from an increase of sales and marketing expenditure for portal and Weibo.

Income from operations for the third quarter of 2016 was $36.3 million, compared to $14.7 million for the same period last year. Operating margin was 13%, up from 6% for the same period last year. Non-GAAP income from operations for the third quarter of 2016 was $56.5 million, compared to $28.4 million for the same period last year. Non-GAAP operating margin was 21%, up from 13% for the same period last year.

Non-operating income for the third quarter of 2016 was $143.1 million, compared to a non-operating income of $4.9 million for the same period last year. Non-operating income for the third quarter of 2016 mainly included: (i) a $133.5 million net gain on sale of and impairment on investments, which is excluded under non-GAAP measure; and (ii) a $5.5 million earnings pick-up from equity-method investments, which are accounted for under the equity-method and reported one quarter in arrears, mainly resulted from earnings pick-up from the Company's investment in E-House.

Net income attributable to SINA for the third quarter of 2016 was $146.5 million, compared to $9.8 million for the same period last year. Diluted net income per share attributable to SINA for the third quarter of 2016 was $1.90, compared to $0.16 for the same period last year. Non-GAAP net income attributable to SINA for the third quarter of 2016 was $43.7 million, compared to $24.4 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA for the third quarter of 2016 was $0.56, compared to $0.39 for the same period last year.

As of September 30, 2016, SINA's cash, cash equivalents and short-term investments totaled $2.2 billion, at similar level compared with the balance as of December 31, 2015. For the third quarter of 2016, net cash provided by operating activities was $256.1 million, capital expenditures totaled $2.3 million, and depreciation and amortization expenses amounted to $7.3 million.

Other Developments

Completion of E-House Merger

As previously announced on June 19, 2015, SINA joined a consortium along with Mr. Xin Zhou, co-chairman of the board of directors and chief executive officer of E-House (China) Holdings Limited ("E-House"), a leading real estate services company in China, and Mr. Neil Nanpeng Shen, a board member of E-House, to acquire all the outstanding ordinary shares of E-House not already owned by SINA, Mr. Xin Zhou, Mr. Neil Nanpeng Shen or their respective affiliates. Pursuant to a definitive agreement and plan of merger (the "Merger Agreement") with E-House Holdings Ltd. ("Parent"), on August 12, 2016 (the "Closing Date"), E-House completed its merger and became a wholly-owned subsidiary of Parent. Sina contributed approximately $140.0 million to subscribe newly issued shares of Parent. Immediately following the Closing Date, the Company held 43% of total outstanding shares of Parent and continued to apply equity-method to account for the investment in Parent.

On the Closing Date, SINA, Parent and certain other shareholders of Parent entered into a shareholders agreement, pursuant to which (a) Parent undertakes, among other things, that it shall not, directly or indirectly, dispose any ordinary shares of Leju Holdings Limited ("Leju"), an NYSE-listed company, owned by E-House without the prior written approval of each of Mr. Xin Zhou and SINA; and (b) during the 18-month period following the Closing Date, Parent has an option to repurchase all the equity interest held by SINA in Parent for a consideration consisting of (i) 30% of the total outstanding ordinary shares of Leju at the time of the repurchase, and (ii) certain cash payment. The option was recognized as a liability on the basis of its fair value, and its subsequent changes in fair value was reflected in the fair value change in option liability.

In-Kind Distribution

On August 31, 2016, the Company announced its planned distribution of shares of Weibo to SINA shareholders as of the record date of September 12, 2016 on a pro rata basis, or one Weibo Share for each ten outstanding SINA ordinary shares. As of the distribution date of October 14, 2016, the Company has distributed 7,088,116 Class A ordinary shares of Weibo, based on 70,881,168 ordinary shares of SINA outstanding as of the record date. Following the distribution of the Weibo Shares, SINA's equity stake in Weibo decreased from approximately 53.5% (or approximately 78% by voting power) to approximately 50.2% (or approximately 75% by voting power), which resulted in an increase in the percentage of the non-controlling interests related to Weibo.

Annual General Meeting

On November 4, 2016, the Company held its annual general meeting of shareholders, where the shareholders re-elected Mr. Ter Fung Tsao as director of SINA. The shareholders also approved and ratified the appointment of PricewaterhouseCoopers Zhong Tian LLP as the Company's independent auditors for the fiscal year ending December 31, 2016.

Non-GAAP Measures

This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income (loss) from operations, non-GAAP net income (loss) attributable to SINA and non-GAAP diluted net income (loss) per share attributable to SINA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

The Company's non-GAAP financial measures exclude recognition of deferred revenues in relation to the equity investment in E-House, stock-based compensation, amortization of intangible assets, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments, gain/loss on sale of investment/business, deemed disposal and impairment on investment, impairment on goodwill, change in fair value in option liability, amortization of convertible debt issuance cost, income tax effects of above non-GAAP to GAAP reconciling items and adjustments for non-GAAP to GAAP reconciling items for the income (loss) attributable to non-controlling interests. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain/loss and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

Conference Call

SINA will host a conference call from 9:10 p.m. - 9:50 p.m. Eastern Time on November 21, 2016 (or 10:10 a.m. - 10:50 a.m. Beijing Time on November 22, 2016) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://corp.sina.com.cn. The conference call can be accessed as follows:



    US:                       +1 845 675 0438

    Hong Kong:                 +852 3018 6776

    China:                       400 120 0654

    International:              +65 6713 5440

    Passcode for all regions:        15998968

A replay of the conference call will be available through morning Eastern Time November 29, 2016. The dial-in number is +61 2 9003 4211. The passcode for the replay is 15998968.

About SINA

We are a leading online media company serving China and the global Chinese communities. Our digital media network of SINA.com (portal), SINA.cn (mobile portal), SINA Mobile Apps and Weibo.com (social media) enables Internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA.cn and SINA Mobile Apps provide news information, professional and entertainment content from SINA.com customized for mobile users in WAP (mobile browser) and mobile application format. Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. Based on an open platform architecture, Weibo allows users to create and post feeds and attach multi-media content, as well as access a wide range of organically and third-party developed applications, such as online games.

Through these properties and other product lines, we offer an array of online media and social media services to our users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and MVAS products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including equity pick-up and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's annual report on Form 20-F for the year ended December 31, 2015 and other filings with the Securities and Exchange Commission.

Contact:

Investor Relations
SINA Corporation
Phone: +86 10 5898 3336
Email: ir@staff.sina.com.cn



                                                                                                                                                                             SINA CORPORATION

                                                                                                                                                         UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                                                                                                                                            (U.S. Dollars in thousands, except per share data)


                                                                                                                                                         Three months ended                                                           Nine months ended
                                                                                                                                                         ------------------                                                           -----------------

                                                                                                                                                   September 30,                                                  June 30,                              September 30,
                                                                                                                                                   -------------                                                  --------                              -------------

                                                                                                                                                                            2016                                               2015                                        2016          2016          2015
                                                                                                                                                                            ----                                               ----                                        ----          ----          ----

    Net revenues:

        Advertising                                                                                                                                                     $233,633                                           $193,459                                    $205,031      $601,631      $520,070

        Non-advertising                                                                                                                                                   41,242                                             32,835                                      38,931       115,881       104,409
                                                                                                                                                                          ------                                             ------                                      ------       -------       -------

                                                                                                                                                                         274,875                                            226,294                                     243,962       717,512       624,479
                                                                                                                                                                         -------                                            -------                                     -------       -------       -------

    Cost of revenues *:

        Advertising                                                                                                                                                       71,194                                             69,741                                      73,083       212,466       202,668

        Non-advertising                                                                                                                                                   19,133                                             13,276                                      15,834        47,672        43,658
                                                                                                                                                                          ------                                             ------                                      ------        ------        ------

                                                                                                                                                                          90,327                                             83,017                                      88,917       260,138       246,326
                                                                                                                                                                          ------                                             ------                                      ------       -------       -------

    Gross profit                                                                                                                                                         184,548                                            143,277                                     155,045       457,374       378,153
                                                                                                                                                                         -------                                            -------                                     -------       -------       -------


    Operating expenses:

        Sales and marketing *                                                                                                                                             64,176                                             53,342                                      56,895       172,773       167,577

        Product development *                                                                                                                                             55,674                                             54,417                                      53,522       161,690       157,818

        General and administrative *                                                                                                                                      28,366                                             20,830                                      23,808        74,308        70,123
                                                                                                                                                                          ------                                             ------                                      ------        ------        ------

                                                                                                                                                                         148,216                                            128,589                                     134,225       408,771       395,518
                                                                                                                                                                         -------                                            -------                                     -------       -------       -------

    Income (Loss) from operations                                                                                                                                         36,332                                             14,688                                      20,820        48,603      (17,365)
                                                                                                                                                                          ------                                             ------                                      ------        ------       -------


    Non-operating income:

       Earning (Loss) from equity method investments, net                                                                                                                  5,534                                                 93                                     (6,190)     (11,220)        1,016

       Gain on sale of investments/business and impairment on investments, net                                                                                           133,505                                            (1,066)                                     34,925       196,657        16,881

       Fair value change in option liability                                                                                                                             (2,653)                                                 -                                          -      (2,653)            -

       Interest and other income, net                                                                                                                                      6,703                                              5,892                                       6,308        19,619        18,130
                                                                                                                                                                           -----                                              -----                                       -----        ------        ------

                                                                                                                                                                         143,089                                              4,919                                      35,043       202,403        36,027


    Income before income taxes                                                                                                                                           179,421                                             19,607                                      55,863       251,006        18,662

    Income tax expenses                                                                                                                                                 (19,050)                                           (4,756)                                    (2,747)     (21,781)      (4,793)
                                                                                                                                                                         -------                                             ------                                      ------       -------        ------


    Net income                                                                                                                                                           160,371                                             14,851                                      53,116       229,225        13,869

       Less: Net income attributable to non-controlling interests                                                                                                         13,853                                              5,085                                       9,789        24,060         2,744
                                                                                                                                                                          ------                                              -----                                       -----        ------         -----


    Net income attributable to SINA                                                                                                                                     $146,518                                             $9,766                                     $43,327      $205,165       $11,125
                                                                                                                                                                        ========                                             ======                                     =======      ========       =======



    Basic net income per share attributable to SINA                                                                                                                        $2.08                                              $0.17                                       $0.62         $2.93         $0.19
                                                                                                                                                                           =====                                              =====                                       =====         =====         =====

    Diluted net income per share attributable to SINA **                                                                                                                   $1.90                                              $0.16                                       $0.59         $2.74         $0.18
                                                                                                                                                                           =====                                              =====                                       =====         =====         =====


    Shares used in computing basic

       net income per share attributable to SINA                                                                                                                          70,420                                             58,512                                      70,047        70,108        58,559

    Shares used in computing diluted

       net income per share attributable to SINA                                                                                                                          78,303                                             58,799                                      77,202        77,486        58,854



    * Stock-based compensation in each category:

                            Cost of revenues - advertising                                                                                                                  $2,380                                             $1,569                                      $1,775        $5,721        $4,131

                            Sales and marketing                                                                                                                              4,791                                              3,121                                       3,303        10,937         8,337

                            Product development                                                                                                                              7,261                                              4,264                                       3,592        15,775        10,863

                            General and administrative                                                                                                                       7,853                                              6,437                                       7,165        21,929        19,960


    **                      Net income attributable to SINA is adjusted for diluted shares issued by our subsidiary and equity method investments.



                                                                                                       SINA CORPORATION

                                                                                        UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

                                                                                                  (U.S. Dollars in thousands)


                                                                                                                                        September 30,            December 31,

                                                                                                                                                            2016                    2015
                                                                                                                                                            ----                    ----

                                                         Assets

     Current assets:

     Cash and cash equivalents                                                                                                                        $1,158,970                $763,439

     Short-term investments                                                                                                                            1,050,206               1,446,414

     Restricted cash                                                                                                                                     304,375                 140,652

     Accounts receivable, net                                                                                                                            221,132                 228,732

     Prepaid expenses and other current assets *                                                                                                         288,088                 135,416
                                                                                                                                                         -------                 -------

           Subtotal                                                                                                                                    3,022,771               2,714,653
                                                                                                                                                       ---------               ---------


     Property and equipment, net                                                                                                                         248,657                  47,495

     Goodwill and intangible assets, net                                                                                                                  57,616                  61,954

     Long-term investments                                                                                                                             1,324,017               1,212,640

     Other assets                                                                                                                                        192,175                 320,205


     Total assets                                                                                                                                     $4,845,236              $4,356,947



                                          Liabilities and Shareholders' Equity

     Current liabilities:

     Accounts payable **                                                                                                                                $117,467                 $81,351

     Amount due to customers                                                                                                                             304,375                 140,652

     Accrued liabilities **                                                                                                                              310,449                 265,490

     Short-term loan                                                                                                                                      82,081                       -

     Convertible debt *                                                                                                                                  799,301                 795,108

     Deferred revenues                                                                                                                                    96,862                  79,528

     Income taxes payable                                                                                                                                 30,086                  16,426

     Option liability                                                                                                                                      2,653                       -

          Subtotal                                                                                                                                     1,743,274               1,378,555
                                                                                                                                                       ---------               ---------


     Long-term deferred revenues                                                                                                                          67,892                  76,003

     Other long-term liabilities                                                                                                                          25,050                  25,721


          Total liabilities                                                                                                                            1,836,216               1,480,279


     Shareholders' equity

     SINA shareholders' equity                                                                                                                         2,624,124               2,565,272

     Non-controlling interests                                                                                                                           384,896                 311,396
                                                                                                                                                         -------                 -------

          Total shareholders' equity                                                                                                                   3,009,020               2,876,668


     Total liabilities and shareholders' equity                                                                                                       $4,845,236              $4,356,947



      * Effectively January 2016, ASU 2015-3 issued by FASB requires entities to present the
      issuance
      costs of debt in the balance sheet as a direct deduction from the related debt rather than
      assets.
      Accordingly, the Company retrospectively reclassified $4.9 million of issuance cost of debt
      from
     prepaid expenses and other current assets into convertible debt as of December 31, 2015.


     ** Commencing on January 1, 2016, in order to enhance comparability with industry peers,
     payables that have been invoiced or formally agreed with the suppliers were recorded in
     accounts payable. To conform to current period presentations, the relevant amounts in prior
     periods have been reclassified from accrued liabilities accordingly. Such reclassification
     amounted to $77.8 million as of  December 31, 2015.


                                                                         SINA CORPORATION

                                                                 UNAUDITED ADDITIONAL INFORMATION

                                                                    (U.S. Dollars in thousands)


                                                                           Three months ended                                                  Nine months ended
                                                                           ------------------                                                  -----------------

                                                          September 30,                                             June 30,                                           September 30,
                                                          -------------                                             --------                                           -------------

                                                                 2016                               2015                       2016                             2016                     2015
                                                                 ----                               ----                       ----                             ----                     ----


    Net revenues

    Portal:

    Portal Advertising                            $79,855                     $87,598                       $78,694                     $222,270                             $247,182

    Other                                                      21,058                             13,962                     19,219                           55,941                   48,431
                                                               ------                             ------                     ------                           ------                   ------

                       Subtotal                                 100,913                            101,560                     97,913                          278,211                  295,613


    Weibo:

                       Advertising and marketing                156,693                            105,861                    127,173                          383,112                  272,888

                       Weibo VAS                                 20,184                             18,873                     19,712                           59,940                   55,978
                                                               ------

                       Subtotal                                 176,877                            124,734                    146,885                          443,052                  328,866


    Elimination                                   (2,915)                          -                        (836)                     (3,751)                                   -
                                                   ------                         ---                         ----                       ------                                  ---

                                                 $274,875                    $226,294                      $243,962                     $717,512                             $624,479
                                                 --------                    --------                      --------                     --------                             --------


    Cost of revenues

    Portal:

    Portal Advertising                            $32,540                     $37,240                       $36,804                     $104,881                             $117,261

    Other                                                      13,458                              8,536                     11,502                           33,691                   29,210
                                                               ------                              -----                     ------                           ------                   ------

                       Subtotal                                  45,998                             45,776                     48,306                          138,572                  146,471


    Weibo                                                      44,494                             37,241                     40,657                          121,777                   99,855


    Elimination                                     (165)                          -                         (46)                       (211)                                   -
                                                     ----                         ---                          ---                         ----                                  ---

                                                  $90,327                     $83,017                       $88,917                     $260,138                             $246,326
                                                  -------                     -------                       -------                     --------                             --------


    Gross margin

                       Portal                                       54%                               55%                       51%                             50%                     50%

                       Weibo                                        75%                               70%                       72%                             73%                     70%

                                                                  67%                               63%                       64%                             64%                     61%


                                                                                                                                                                                                                                                                                            SINA CORPORATION

                                                                                                                                                                                                                                                                          UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS

                                                                                                                                                                                                                                                                           (U.S. Dollars in thousands, except per share data)



                                                                                                                                                                                                                                    Three months ended
                                                                                                                                                                                                                                    ------------------

                                                                                                                                                                               September 30, 2016                                                   September 30, 2015                                                         June 30, 2016
                                                                                                                                                                               ------------------                                                   ------------------                                                         -------------

                                                                                                                                                                                                                                                                           Non-GAAP                                                                                                              Non-GAAP                                                                                   Non-GAAP

                                                                                                                                                                                Actual                                   Adjustments                                        Results                                                   Actual             Adjustments                              Results                    Actual              Adjustments                                 Results
                                                                                                                                                                                ------                                   -----------                                        -------                                                   ------             -----------                              -------                    ------              -----------                                 -------


    Advertising revenues                                                                                                                                                                   $233,633                                                                                             $233,633                                     $193,459                                                           $193,459            $205,031                                                               $205,031

    Non-advertising revenues                                                                                                                                                                 41,242                                          (2,609)            (a)                               38,633                                       32,835                    (2,609)        (a)                       30,226              38,931                       (2,609)          (a)                      36,322
                                                                                                                                                                                             ------                                           ------                                               ------                                       ------                     ------                                   ------              ------                        ------                                    ------

    Net revenues                                                                                                                                                                           $274,875                                         $(2,609)                                            $272,266                                     $226,294                   $(2,609)                                $223,685            $243,962                      $(2,609)                                 $241,353
                                                                                                                                                                                           ========                                          =======                                             ========                                     ========                    =======                                 ========            ========                       =======                                  ========


                                                                                                                                                                                                                                            (2,609)            (a)                                                                                                    (2,609)        (a)                                                                      (2,609)          (a)

                                                                                                                                                                                                                                              2,380             (b)                                                                                                      1,569         (b)                                                                        1,775           (b)
                                                                                                                                                                                                                                              -----                                                                                                                      -----                                                                                    -----

    Gross profit                                                                                                                                                                           $184,548                                           $(229)                                            $184,319                                     $143,277                   $(1,040)                                $142,237            $155,045                        $(834)                                 $154,211
                                                                                                                                                                                           ========                                            =====                                             ========                                     ========                    =======                                 ========            ========                         =====                                  ========


                                                                                                                                                                                                                                           (19,905)            (b)                                                                                                   (13,822)        (b)                                                                     (14,060)          (b)

                                                                                                                                                                                                                                              (457)            (c)                                                                                                      (883)        (c)                                                                        (461)          (c)
                                                                                                                                                                                                                                               ----                                                                                                                       ----                                                                                     ----

    Operating expenses                                                                                                                                                                     $148,216                                        $(20,362)                                            $127,854                                     $128,589                  $(14,705)                                $113,884            $134,225                     $(14,521)                                 $119,704
                                                                                                                                                                                           ========                                         ========                                             ========                                     ========                   ========                                 ========            ========                      ========                                  ========


                                                                                                                                                                                                                                            (2,609)            (a)                                                                                                    (2,609)        (a)                                                                      (2,609)          (a)

                                                                                                                                                                                                                                             22,285             (b)                                                                                                     15,391         (b)                                                                       15,835           (b)

                                                                                                                                                                                                                                                457             (c)                                                                                                        883         (c)                                                                          461           (c)
                                                                                                                                                                                                                                                                                                                                                                          ---                                                                                      ---

    Income from operations                                                                                                                                                                  $36,332                                          $20,133                                              $56,465                                      $14,688                    $13,665                                  $28,353             $20,820                       $13,687                                   $34,507
                                                                                                                                                                                            =======                                          =======                                              =======                                      =======                    =======                                  =======             =======                       =======                                   =======


                                                                                                                                                                                                                                            (2,609)            (a)

                                                                                                                                                                                                                                             22,285             (b)                                                                                                    (2,609)        (a)                                                                      (2,609)          (a)

                                                                                                                                                                                                                                                457             (c)                                                                                                     15,391         (b)                                                                       15,835           (b)

                                                                                                                                                                                                                                              2,032             (d)                                                                                                        883         (c)                                                                          461           (c)

                                                                                                                                                                                                                                          (133,505)            (e)                                                                                                      2,882         (d)                                                                        2,427           (d)

                                                                                                                                                                                                                                              2,653             (f)                                                                                                      1,066         (e)                                                                     (34,925)          (e)

                                                                                                                                                                                                                                           (10,650)           (g)                                                                                                     (3,850)       (g)                                                                       (5,646)         (g)

                                                                                                                                                                                                                                              1,398            (h)                                                                                                       1,094        (h)                                                                         1,085          (h)

                                                                                                                                                                                                                                             15,133             (i)                                                                                                      (206)        (i)                                                                        (102)          (i)

    Net income attributable to SINA                                                                                                                                                        $146,518                                       $(102,806)                                             $43,712                                       $9,766                    $14,651                                  $24,417             $43,327                     $(23,474)                                  $19,853
                                                                                                                                                                                           ========                                        =========                                              =======                                       ======                    =======                                  =======             =======                      ========                                   =======



    Diluted net income per share attributable to SINA *                                                                                                                                       $1.90                                                                                                $0.56                                        $0.16                                                              $0.39               $0.59                                                                  $0.27
                                                                                                                                                                                              =====                                                                                                =====                                        =====                                                              =====               =====                                                                  =====

    Shares used in computing diluted

       net income per share attributable to SINA                                                                                                                                             78,303                                                -                                              78,303                                       58,799                      6,467         (j)                       65,266              77,202                             -                                   77,202



    Gross margin - advertising                                                                                                                                                                  70%                                              1%                                                 71%                                         64%                        1%                                     65%                64%                           1%                                      65%
                                                                                                                                                                                                ===                                              ===                                                  ===                                          ===                        ===                                      ===                 ===                           ===                                       ===

    Gross margin - non-advertising                                                                                                                                                              54%                                             -4%                                                 50%                                         60%                       -4%                                     56%                59%                          -3%                                      56%
                                                                                                                                                                                                ===                                              ===                                                  ===                                          ===                        ===                                      ===                 ===                           ===                                       ===



                                                                                                                                                                                                       Nine months ended
                                                                                                                                                                                                      -----------------

                                                                                                                                                                               September 30, 2016                                                   September 30, 2015
                                                                                                                                                                               ------------------                                                   ------------------

                                                                                                                                                                                                                                                                           Non-GAAP                                                                                                              Non-GAAP

                                                                                                                                                                                Actual                                   Adjustments                                        Results                                                   Actual             Adjustments                              Results
                                                                                                                                                                                ------                                   -----------                                        -------                                                   ------             -----------                              -------


    Advertising revenues                                                                                                                                                                   $601,631                                                                                             $601,631                                     $520,070                                                           $520,070

    Non-advertising revenues                                                                                                                                                                115,881                                          (7,827)            (a)                              108,054                                      104,409                    (7,827)        (a)                       96,582
                                                                                                                                                                                            -------                                           ------                                              -------                                      -------                     ------                                   ------

    Net revenues                                                                                                                                                                           $717,512                                         $(7,827)                                            $709,685                                     $624,479                   $(7,827)                                $616,652
                                                                                                                                                                                           ========                                          =======                                             ========                                     ========                    =======                                 ========


                                                                                                                                                                                                                                            (7,827)            (a)                                                                                                    (7,827)        (a)

                                                                                                                                                                                                                                              5,721             (b)                                                                                                      4,131         (b)
                                                                                                                                                                                                                                              -----                                                                                                                      -----

    Gross profit                                                                                                                                                                           $457,374                                         $(2,106)                                            $455,268                                     $378,153                   $(3,696)                                $374,457
                                                                                                                                                                                           ========                                          =======                                             ========                                     ========                    =======                                 ========


                                                                                                                                                                                                                                           (48,641)            (b)                                                                                                   (39,160)        (b)

                                                                                                                                                                                                                                            (1,475)            (c)                                                                                                    (2,691)        (c)
                                                                                                                                                                                                                                             ------                                                                                                                     ------

    Operating expenses                                                                                                                                                                     $408,771                                        $(50,116)                                            $358,655                                     $395,518                  $(41,851)                                $353,667
                                                                                                                                                                                           ========                                         ========                                             ========                                     ========                   ========                                 ========


                                                                                                                                                                                                                                            (7,827)            (a)                                                                                                    (7,827)        (a)

                                                                                                                                                                                                                                             54,362             (b)                                                                                                     43,291         (b)

                                                                                                                                                                                                                                              1,475             (c)                                                                                                      2,691         (c)

    Income (Loss) from operations                                                                                                                                                           $48,603                                          $48,010                                              $96,613                                    $(17,365)                   $38,155                                  $20,790
                                                                                                                                                                                            =======                                          =======                                              =======                                     ========                    =======                                  =======


                                                                                                                                                                                                                                            (7,827)            (a)

                                                                                                                                                                                                                                             54,362             (b)                                                                                                    (7,827)        (a)

                                                                                                                                                                                                                                              1,475             (c)                                                                                                     43,291         (b)

                                                                                                                                                                                                                                              3,978             (d)                                                                                                      2,691         (c)

                                                                                                                                                                                                                                          (196,657)           (e)                                                                                                       6,051         (d)

                                                                                                                                                                                                                                              2,653             (f)                                                                                                   (16,881)        (e)

                                                                                                                                                                                                                                           (20,815)            (g)                                                                                                    (9,730)        (g)

                                                                                                                                                                                                                                              3,567             (h)                                                                                                      3,304         (h)

                                                                                                                                                                                                                                             14,908             (i)                                                                                                      (623)        (i)

    Net income attributable to SINA                                                                                                                                                        $205,165                                       $(144,356)                                             $60,809                                      $11,125                    $20,276                                  $31,401
                                                                                                                                                                                           ========                                        =========                                              =======                                      =======                    =======                                  =======



    Diluted net income per share attributable to SINA *                                                                                                                                       $2.74                                                                                                $0.82                                        $0.18                                                              $0.50
                                                                                                                                                                                              =====                                                                                                =====                                        =====                                                              =====

    Shares used in computing diluted

       net income per share attributable to SINA                                                                                                                                             77,486                                                -                                              77,486                                       58,854                          -                                  58,854



    Gross margin - advertising                                                                                                                                                                  65%                                              1%                                                 66%                                         61%                        1%                                     62%
                                                                                                                                                                                                ===                                              ===                                                  ===                                          ===                        ===                                      ===

    Gross margin - non-advertising                                                                                                                                                              59%                                             -3%                                                 56%                                         58%                       -3%                                     55%
                                                                                                                                                                                                ===                                              ===                                                  ===                                          ===                        ===                                      ===



    (a)  To adjust the recognition of deferred revenue related to the license agreements granted to E-House.

    (b)  To adjust stock-based compensation.

    (c)  To adjust amortization of intangible assets.

    (d)  To adjust the Non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.

    (e)  To adjust (gain) loss on sale of investments/business, (gain) loss on deemed disposal and impairment on investments, net.

    (f)  To adjust the change in fair value of option liability.

    (g)  To adjust Non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.

    (h)  To adjust the amortization of convertible debt issuance cost.

    (i)  To adjust the provision for income tax related to item (c) and (e). Other non-GAAP to GAAP reconciling items have no income tax effect.**

    (j)  To adjust the number of shares for dilution resulted from convertible debt and unvested equity granted.


    *               Net income (loss) attributable to SINA is adjusted for diluted shares issued by our subsidiary and equity method investments.

    **              Most of the reconciliation items were recorded in entities in tax free jurisdictions hence no income tax implications. For impairment on investments, full
                    valuation allowances were made due to as the Company does not expect they can be realized in the foreseeable future.


    UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS*


                                                                                                                                                                                                                                  Three months ended
                                                                                                                                                                                                                                  ------------------

                                                                                                                                                                               September 30, 2016                                                   September 30, 2015                                                         June 30, 2016
                                                                                                                                                                               ------------------                                                   ------------------                                                         -------------

                                                                                                                                                                                Actual                                   Adjustments                                   Non-GAAP Results                                               Actual             Adjustments                         Non-GAAP Results                Actual              Adjustments                            Non-GAAP Results
                                                                                                                                                                                ------                                   -----------                                   ----------------                                               ------             -----------                         ----------------                ------              -----------                            ----------------


                    To adjust stock-based compensation                                                                                                                                                                                         $1,409                                                                                                                     $1,620                                                                                   $1,356

                    To adjust amortization of intangible

                      assets resulting from business acquisitions                                                                                                                                                                                 618                                                                                                                        598                                                                                      587

                    To adjust gain on sale of investments                                                                                                                                                                                        (12)                                                                                                                         -                                                                                   (739)

                    To adjust the loss resulting from the

                      fair value changes in investments                                                                                                                                                                                            41                                                                                                                        551                                                                                    1,236

                    To adjust tax impacts related

                      to amortization of intangible assets                                                                                                                                                                                      (179)                                                                                                                     (182)                                                                                   (180)

                    Earning (Loss) from equity method investments, net                                                                                                                         $5,689                                           $1,877                                               $7,566                                         $388                     $2,587                                   $2,975            $(6,023)                       $2,260                                  $(3,763)

                    Share of amortization of equity investments'

                      intangibles not on their books                                                                                                                                           $(173)                                            $173                                    $               -                                      $(394)                      $394                              $         -             $(223)                         $223                                $        -

                    Share of tax impacts related to amortization of

                      equity investments' intangibles not on their books                                                                                                                           18                                             (18)                                                   -                                          99                       (99)                                       -                 56                          (56)                                        -

                                                                                                                                                                                             $5,534                                           $2,032                                               $7,566                                          $93                     $2,882                                   $2,975            $(6,190)                       $2,427                                  $(3,763)
                                                                                                                                                                                             ======                                           ======                                               ======                                          ===                     ======                                   ======             =======                        ======                                   =======



                                                                                                                                                                                                       Nine months ended
                                                                                                                                                                                                      -----------------

                                                                                                                                                                               September 30, 2016                                                   September 30, 2015
                                                                                                                                                                               ------------------                                                   ------------------

                                                                                                                                                                                                                                                                           Non-GAAP                                                                                                              Non-GAAP

                                                                                                                                                                                Actual                                   Adjustments                                        Results                                                   Actual             Adjustments                              Results
                                                                                                                                                                                ------                                   -----------                                        -------                                                   ------             -----------                              -------


                    To adjust stock-based compensation                                                                                                                                                                                         $4,320                                                                                                                     $4,396

                    To adjust amortization of intangible

                      assets resulting from business acquisitions                                                                                                                                                                               1,996                                                                                                                      1,735

                    To adjust gain on sale of investments                                                                                                                                                                                     (1,559)                                                                                                                         -

                    To adjust the gain resulting from the  fair

                      value changes in investments                                                                                                                                                                                              (849)                                                                                                                     (673)

                    To adjust tax impacts related

                      to amortization of intangible assets                                                                                                                                                                                      (546)                                                                                                                     (296)

                    Earning (Loss) from equity method investments, net                                                                                                                      $(10,604)                                          $3,362                                             $(7,242)                                      $1,905                     $5,162                                   $7,067

                    Share of amortization of equity investments'

                      intangibles not on their books                                                                                                                                           $(788)                                            $788                                    $               -                                    $(1,186)                    $1,186                              $         -

                    Share of tax impacts related to amortization of

                      equity investments' intangibles not on their books                                                                                                                          172                                            (172)                                                   -                                         297                      (297)                                       -

                                                                                                                                                                                          $(11,220)                                          $3,978                                             $(7,242)                                      $1,016                     $6,051                                   $7,067
                                                                                                                                                                                           ========                                           ======                                              =======                                       ======                     ======                                   ======



                    * Earning (Loss) from equity method investments is recorded one quarter in arrears.


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SOURCE SINA Corporation