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Singapore Press : STViews – a new platform for consumer insight in Singapore

09/23/2014 | 09:22am US/Eastern

Nepa and Singapore Press Holdings (SPH) have partnered to create – an online panel channelling the voice of consumers in Singapore. STViews gives SPH direct access to its own customers, polling users of leading online services like STClassifieds, STJobs, and STProperty. Huishan Lim, Business Intelligence & Research manager at Digital Division, SPH, comments - “The voice of our customers is instrumental to our business. Creating a platform for high quality research has therefore been of strategic importance to us. Nepa offers us a cost effective and easy to set-up platform for us to build our panel.  We are excited about the research possibilities this enables.” Mats Isenberg, MD Nepa Singapore, adds – ”We are extremely happy to build in partnership with SPH. This further expands our panel reach in Southeast Asia and cements our position as a trusted provider of research technologies.”

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