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4-Traders Homepage  >  Equities  >  SINGAPORE EXCHANGE  >  Singapore Press Holdings Limited    SPRM   SG1P66918738

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Singapore Press : Kiss92’s listenership is on the rise

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12/08/2017 | 08:19am CET

Singapore, 8 December 2017 - In the latest Nielsen radio survey results released on 30 November, SPH Radio'sKiss92's listenership continues to increase. Its cumulative listenership stands at 679,000, up by 18,000 from the first half of 2017. This is Kiss92's highest listenership since its launch 5 years ago.

Kiss92's evening drive time show, helmed by Shan Wee, also took the top spot as the number one English evening drive time show.

Kiss92 has been aggressively rolling out promotions and social media content which has extended the station's reach beyond just the airwaves. To celebrate its 5 birthday, Kiss92 threw a massive Picnic in the Park at Marina Barrage which saw more than 5,500 fans at the event. The team also went out to reward listeners weekly with food and goodies delivered to them as an appreciation to their fans.

SPH Radio's Mandarin station UFM100.3 also saw an increase in share% and time spent listening - which now stands at 11hrs 2mins, the highest ever for the station. UFM100.3, which recently celebrated its 16 birthday, is also very active on the social media front with a strong following for its Facebook LIVE and video content. UFM100.3's music positioning is also strengthened by the support of numerous record labels and concert promoters who have made the station their official radio station of choice for mega artistes such as Jay Chou, Jackie Cheung and Mayday, just to name a few.

SPH Radio's other English station ONE FM 91.3 has maintained a stable listenership of 230,000. The station, best known for its morning show, Glenn and The Flying Dutchman, plays songs from the 80s and 90s. Its recent Top 800 songs of the 80s countdown drew a huge following, with fans calling it 'brilliant' and exclaiming how much memories it brought back for them.

Mr Sim Hong Huat, General Manager of SPH Radio, said: 'The results are encouraging and in fact the team is constantly trying to improve itself for our fans. Things will get more exciting with 2 more stations, 96.3FM and MONEY FM 89.3,launching in January 2018. Look out for them!'

Targeted to launch on 8 January 2018, 96.3FM (96.3 Hao FM) will take listeners a trip down memory lane with familiar mandarin pop tunes from the 80s and 90s. With a tagline of 'Great Songs, Hao FM', listeners can expect to hear classic hits from Wan Fang, Winnie Hsin, Wakin Chau, Faye Wong, Jacky Cheung and local xinyao music too. 96.3 Hao FM aims to be an all-in infotainment station where listeners can tune in to hear classic hits and gain insights on topics such as lifestyle, healthcare and finance/wealth planning.

MONEY FM 89.3, Singapore's first and only business & personal finance radio station in English, is expected to launch on 29 January 2018. The talk-format station will focus on business and money-related topics, as well as general news and discussion of wider social topics such as health, education, music and more. With the tagline 'Stay Ahead', the station aims to provide relevant and on-the-go information to help its audience to always be on top of the happenings in Singapore and around the world.

ISSUED BY SINGAPORE PRESS HOLDINGS LTD Co. Regn. No. 198402868E

For more information, please contact:

Serene Lim Head of Marketing & Business Development
SPH Radio Pte Ltd
DID:
+65 6319 1514Email: [email protected] Chua Pei Ling Senior Executive of Corporate Communications & CSR Singapore Press Holdings Limited DID: +65 6319 1895 Email: [email protected] About SPH Radio Pte Ltd

SPH Radio Pte Ltd manages and operates five radio stations, ONE FM 91.3, UFM 100.3, Kiss92, MONEY FM 89.3 and 96.3FM.

ONE FM 91.3 is an English music station playing REAL MUSIC targeting males and females above 40. The station plays adult pop from the 80s to present. The station features lifestyle news and the latest on sports.. The ONE FM 91.3 line-up includes Glenn Ong and The Flying Dutchman from 6am to 10am.Thereafter, Cheryl Miles takes over from 10am to 4pm.Taking you home from work is The Weekday Getaway with Divian Nair from 4pm to 8pm and wrapping up your weekdays is Charmaine Phua from 8pmto 12mn.

Singapore's fastest growing station, Kiss92, targets women and families. Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining. The weekday line-up kicks off with Maddy, Jason and Arnold in the Morning, from 6am to 10am.Carol Smith takes over the lunchtime show from 10am to 1pm, followed by Charmaine Yee from 1pm to 4pm.From 4pm to 8pm, Shan Wee helms the evening drive time show , while Joshua Simon wraps up the day with Josh's Goodnight Kiss from 8pm to 12 midnight.

UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35-49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. The station's drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning from 6am to 10am, followed by Kemin from 10am to 1pm.Yuling takes over from 1pm to 4pmand makes way for Xinying and Wei Long from 4pm to 8pm.Cheng Yao rounds up the day with his show from 8pm to 12am.

In March 2017, SPH Radio was awarded another two new frequencies to operate: MONEY FM 89.3 and 96.3FM (96.3 Hao FM). MONEY FM 89.3 is Singapore's first and only business & personal finance radio station in English, which aims to reach out to the general listener who takes an interest in everyday personal finance matters like retirement planning, sensible investing and responsible saving. 96.3FM (96.3 Hao FM) is a Chinese infotainment station which plays the classic hits of the 80s and 90s, while equipping listeners with insights on topics such as lifestyle, healthcare and finance/wealth planning.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classifieds businesses in the region. In addition, SPH has three English radio stations and two Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.

SPH is in the healthcare sector, operating private nursing homes under Orange Valley.

For more information, please visit www.sph.com.sg

SPH - Singapore Press Holdings Ltd. published this content on 08 December 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 08 December 2017 07:17:05 UTC.

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