Singapore Press : Chinese Cultural Centre partners SPH's Chinese Media Group to develop and boost 's Chinese cultural scene

A Memorandum of Understanding was signed by Mr Choo Thiam Siew, CEO of SCCC and Ms Lee Huay Leng, Head of Chinese Media Group, SPH today. The signing was witnessed by Mr Chua Thian Poh, Chairman of SCCC and Mr Anthony Tan, Deputy CEO of SPH.

The partnership will enable Lianhe Zaobao, the Chinese flagship newspaper of SPH, to organise a series of cultural activities at SCCC under the banner of Zaobao Cultural and Creative Space (早报文创空间). Both parties will make the best use of their respective resources to increase public awareness and participation of these cultural activities at SCCC. Lianhe Zaobao will plan, organise and publicise the activities while SCCC will provide the venue and on-site arrangements for the events.

At least 12 events will be organised every year as part of Zaobao Cultural and Creative Space. The activities include Talks On Lifestyle And Aesthetics (生活美学讲堂) about promoting quality of living through cultural appreciation, Creators' Laboratory (创客实验室) showcases Singapore's unique cultural designs and creativity, Up-Close with the Masters (与大师面对面) offers opportunities for interaction with masters in the cultural and creative fields, zbNow Tea Sessions (《四方八面》茶叙) enable face-to-face exchanges between Lianhe Zaobao columnists and members of the public, Culture Salon (文艺沙龙) invites writers, film makers and musicians to share their experiences, Fringe Sharing (非主流分享) provides a performance platform for niche musicians and underground bands, Reading Club (读书会) brings together literature lovers to read and share about books, and other events.

Kicking off the series of events will be the first session of Creators' Laboratory on 25 February.

Ms Lee Huay Leng, Head of CMG, SPH, said: 'We look forward to the launch of Zaobao Cultural and Creative Space where a conducive environment and appealing atmosphere will be developed for our readers to experience top-notch cultural events. SCCC is an ideal venue for CMG to add greater vibrancy to the Chinese cultural scene in Singapore.'

Pls see attached Chinese media release.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E For media queries, please contact:

Dr Zhou Zhao Cheng
Assistant Vice President (New Markets)
Chinese Media Group
Singapore Press Holdings
DID: 6319 1946
Email: zhouzc@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1028
Email: mahys@sph.com.sg

Ms Linda Geng
Manager, Corporate Communications
Singapore Chinese Cultural Centre
DID: 6812 7206
Email: ygeng@singaporeccc.org.sg

About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.

For more information, please visit www.sph.com.sg

About Lianhe Zaobao

Lianhe Zaobao, the Chinese flagship newspaper published by Singapore Press Holdings, is the largest-circulating Chinese newspaper in Singapore. Widely recognised in Southeast Asia for its superior quality as a responsible, objective, fair and credible newspaper, it also enjoys a good reputation and considerable influence in the global Chinese communities. Its 200-strong editorial team, including correspondents based in major cities such as Beijing, Shanghai, Guangzhou, Chongqing, Hong Kong, Taipei and Tokyo, keeps Singaporeans informed of major developments in the region.
zaobao.sg, the online edition of Zaobao, has grown rapidly in popularity since its launch in 1995. Managed by CMG Digital (CMGD), the digital arm of CMG, zaobao.sgincorporates the content and journalistic values of its three flagship papers - Lianhe Zaobao, Lianhe Wanbao, and Shin Min Daily News. The site offers daily premium content from the three Chinese publications, and also brings to audiences a variety of digital-exclusive videos, animations and interactive content in the free sections of zaobao.sg.

The site now draws over 4 million daily page views and attracts a monthly readership of 10 million, and subscribers can also access the e-papers of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News on the website and apps of zaobao.sg.

About Singapore Chinese Cultural Centre

Singapore Chinese Cultural Centre (SCCC) aims to preserve and pass on traditional Chinese culture, to promote local Chinese culture, and to foster mutual understanding among all races.

Completed in December 2016, the SCCC building strives to become a hub for quality performances, exhibitions and cultural activities, and a lively and interactive platform for people of all races to gather and interact with one another. New immigrants can also acquaint themselves with the local Chinese traditions and customs at the Centre.

The Centre aspires to be recognized as the agency for studying Chinese culture in Singapore, and to establish itself as a cultural landmark locally as well as in the region.

Vision
A vibrant Singapore Chinese culture, rooted in a cohesive, multi-racial society

Mission
Nurture Singapore Chinese culture and enhance social harmony