Singapore Press Holdings Limited : Tickets to Beerfest Asia 2014 available from 10 February

Singapore, 10 February 2014 - Singapore's premier beer festival is back to offer beer enthusiasts the chance to savour a variety of international beers. Beerfest Asia 2014, a four-day festival, is organised by Beerfest Asia Pte Ltd, co-owned by Sphere Exhibits Pte Ltd and Timbre Group. Sphere Exhibits is the events, roadshows, and exhibitions arm of Singapore Press Holdings Limited (SPH). Timbre Group is the music lifestyle company behind the chain of Timbre live music bars, festivals and music academies.

Beerfest Asia was started six years ago to raise the profile of the beer industry. The festival has grown bigger each year with an increasing level of consumer interest, attracting sell out crowds of more than 30,000 visitors in its 2013 edition, as well as a wider range of business opportunities for trade. This year's event will be held from 12 to 15 June 2014 at the Marina Promenade (F1 tracks behind Singapore Flyer) and is presented by United Overseas Bank Ltd (UOB).

Visitors can expect more than 400 types of international beers and live stage performances by tribute bands from all over the world. Tribute bands making their debut at Beerfest Asia 2014 include "Ice Cold Chilli Peppers" and "Noasis" from Australia. In addition, there will be plenty of opportunities to chill, watch world class stand up comedy acts, and sample delicious culinary offerings. There will also be a line up of beer workshops, talks and auctions for a holistic beer festival experience.

Beerfest Asia also presents the opportunity for companies in the retail, hospitality and food & beverage industries to try out new beer products and meet with trade suppliers and wholesalers. A special Trade Session will take place on12 June , between 3pm to 5pm before the festival is opened to the public. Industry participants who are keen on this private session can register via the Trade section at  .

"The festival is energised with Timbre Group's consort with Sphere Exhibits. Moving forward, Beerfest Asia intends to look beyond Singapore shores for possible editions of the festival elsewhere in Asia. We also intend to make our presence felt in other key regional markets and focus on bringing in quality trade delegates to boost our Trade Session." Said Mr Edward Chia, Festival Director of Beerfest Asia 2014 and Managing Director of Timbre Group.

Ms Elaine Chia, General Manager of Sphere Exhibits, said: "This is the first Beerfest after Sphere Exhibits' joint-venture with Timbre Group. With this strategic move, Beerfest Asia Pte Ltd will be able to reap potential synergies by leveraging on Timbre Group's diversified portfolio of business ranging from food and beverages, concerts, to festival promotions; and also Sphere Exhibit's extensive knowledge and expertise on the local gourmet scene, which include events like Gourmet Japan, Gusto Italiano and Asian Masters. Together, we intend to deliver a better experience for the festival goers as well as to provide the best platform for the beer and F&B industry players from the region."

Tickets will go on sale from SISTIC (www.sistic.com.sg / (65) 6348 5555) from 10 February. Limited UOB Exclusive 1-Day passes at $15 are available, while stocks last. Advance 1-Day passes from $20 are available for the public. All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed on festival grounds. For die-hard Beerfest Asia fans, limited 4-Day passes and VIP packages with benefits such as 8 hours of free flow beers and express entry at festival gates are also available.

FESTIVAL DETAILS

Dates & Times:

Venue: Marina Promenade (F1 tracks behind Singapore Flyer)

Website:www.beerfestasia.com

Social: Facebook Beerfest Asia Group
Twitter @beerfestasia 
YouTube /beerfestasia
Instagram @timbremusic
#BFA2014 | #beerfestasia

TICKETING CATEGORIES

Tickets to Beerfest Asia 2014 will be available from 10 February 2014 .

This is a general admission event ie. free seating and standing. 

Each ticket includes one complimentary welcome beer (with the exception of VIP tickets) to be redeemed on festival grounds.

Ticket handling fee applies to all tiers.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Sharon Chan (Ms)
Marketing Communications Executive 
Timbre Group
DID: (65) 6338 8277
Email: sharon.chan@timbregroup.asia

Low Seow Yee (Ms)
Marketing Manager
Timbre Group 
DID: (65) 6338 8277 
Email: sy.low@timbregroup.asia

Ian Lim (Mr)
Manager, Marketing
Sphere Exhibits Pte Ltd
DID: (65) 6319 1653
Email: cwlimian@sph.com.sg

Deror Wong (Mr)
Senior Executive 
Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: (65) 6319 1226 
Email: derorw@sph.com.sg

About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Timbre Group Pte Ltd

Timbre Group was founded with the social mission of developing the Singapore music scene through the talent cultivation of local musicians, and growing sustainable audiences for them. Today, the Group has evolved into a holistic music lifestyle company with a diversified yet synergistic portfolio of businesses ranging from food and beverage, concert and festivals promotion and music education. It currently comprises five live music restaurants and bars, two international festivals (Timbre Rock & Roots and Beerfest Asia), a pizza restaurant and delivery service, an artist management agency, and two music academies.

Timbre Group's Portfolio of Brands
Timbre • Switch • Barber Shop • 12-inch Pizzas & Records • Timbre Catering • Timbre 12-inch Delivery • Timbre Music • Timbre Music Academy • Junior Academy of Music • Timbre Rock & Roots • Beerfest Asia •

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele. 

Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits' shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, SPH's suite of digital products, including online editions of newspapers and magazines, as well as mobile applications, enjoy over 400 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH's online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sgand The Straits Times RazorTV. SPH also launched The Straits Times' iPad and enhanced iPhone applications, an Android smartphone application and The Business Times' iPhone application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting
In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising
SPH's events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 

Properties
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH's wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.