SINGAPORE PRESS HOLDINGS LIMITED Based on the 2016 Media Spend Benchmarking Survey, SPH Magazines is the top publisher with the most number of titles helming top positions across eight categories including Women's Magazine of the Year, Women's Fashion Magazine of the Year, Men's Magazine of the Year, Motor Vehicle Magazine of the Year, Luxury Magazine of the Year, Teens Magazine of the Year, Parenting Magazine of the Year and In-flight Magazine of the Year.
Over 900 respondents participated in the survey, which included advertising decision-makers and influencers across key agencies. 100% of client-advertiser respondents were manager-level decision makers and above, more than 20% from the most senior ranks of client-advertisers and another 27% from VPs and director-level ranks. The majority of the respondents from the agency side were CEO, MDs, GMs (47%), 43% were marketing personnel and 10% creative and media personnel. Advertisers from major and local international banks, FMCG companies, property and construction, as well as those from travel and hospitality companies participated in the survey. Agency professionals across the marketing spectrum were also well-represented.
In particular, SPH Magazines dominated the women's market yet again clinching the top spots with Singapore's number one women's magazine Her World, CLEO Singapore and The Singapore Women's Weeklyin theWomen's Magazine of the Yearcategory, while CLEO Singapore was also the second most popular Teens Magazine of the Year. Harper's Bazaarand Female took second and third placings respectively in theWomen's Fashion Magazine of the Year category.
SPH Magazines' men's titles Men's Healthand Nanyouranked first and third places in the Men's Magazine of the Yearcategory respectively. Other titles which won the top place in their respective categories wereTorquefor Motor Vehicle Magazine of the Year, Young Parentsfor Parenting Magazine of the Yearand SPH Magazines' custom title SilverKrisfor the In-flight Magazine of the Year category. SPH Magazines' luxury titleThe Peakranked second in the Luxury Magazine of the Yearcategory.
For the full list of SPH Magazines' titles that were placed in the Magazine of the Year survey, please refer to Annexe.
Mr Loh Yew Seng, Chief Executive Officer of SPH Magazines, said: 'We are pleased that SPH Magazines' titles continue to be the preferred choice for marketers and advertisers. As the leading publisher in Singapore and the region, SPH Magazines is committed to deliver robust content for all our titles and offer comprehensive marketing solutions to cater to the diverse interests and needs of our readers and advertisers on all media platforms.'
Annexe: SPH Magazines' results - Magazine of the Year survey by Marketing Magazine
·Women's Magazine of the Year
1st - Her World
2nd - CLEO Singapore
3rd - The Singapore Women's Weekly
·Women's Fashion Magazine of the Year
2nd - Harper's BAZAAR
3rd - Female
·Men's Magazine of the Year
1st - Men's Health
3rd - Nanyou
·Teens Magazine of the Year
2nd - CLEO Singapore
·Luxury Magazine of the Year
2nd - The Peak
·Motor Vehicle Magazine of the Year
1st - Torque
·Parenting Magazine of the Year1st - Young Parents
·In-Flight Magazine of the Year
1st - SilverKris
ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
For more information, please contact:
Vanni Cheong
Assistant Manager
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
Tel: 6319 1553
Email: cvanni@sph.com.sg
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com, HardwareZone.comand Luxury-Insider.comhave extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sgfor more information.
SPH - Singapore Press Holdings Ltd. published this content on 21 September 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 22 September 2016 10:41:09 UTC.
Original documenthttp://www.sph.com.sg/media_releases/2961
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