Singapore Press : SPH and StarHub Broaden Strategic Partnership

The Memorandum of Understanding (MOU) for the partnership renewal was signed this afternoon in StarHub Green by Chief Executive Officer of SPH, Mr Ng Yat Chung, and Chief Executive Officer of StarHub, Mr Tan Tong Hai.

Mr Ng said: 'It has been a fruitful partnership with StarHub for the past two years as we capitalised on our synergies as media owners to improve our product offerings and grow our customer base. Our renewal of this strategic partnership will enable us to continue to leverage on each other's strengths and channels to create new business opportunities for both companies, as well as benefit consumers in Singapore.'

Mr Tan said: 'In today's marketplace, partnerships are the key to businesses gaining an edge in delighting customers and opening opportunities. This renewal not only underlines our shared commitment to delivering richer content and experiences to our customers, it also takes our partnership to the next level by breaking new ground in non-media collaboration.'

Unlocking a new dimension to the partnership is a desire to jointly create services in sectors other than the media industry. This includes the provision of StarHub's connectivity and digital solutions to SPH and its affiliates such as Orange Valley Healthcare and Han Language Centre. The two companies will also explore collaborations on solutions in relation to connected buildings, the Internet of Things and smart retail.

The strategic partnership has combined SPH's extensive sales team and StarHub's content and distribution platforms to offer integrated multi-platform advertising packages to the market. With the renewal, the two will continue working to develop omnipresent branding opportunities for advertisers across TV, print, out-of-home, radio, mobile and digital media.

The two companies have also broadcast and promoted SPH-produced current affairs, entertainment and lifestyle content across StarHub's pay TV service. These include programmes such as 'Ministerial Coffee Talk', 'Zaobao Keywords', 'Zaobao Micro Film - Pa's Expressions' and 'It Matters - The Future of Us'. Moving forward, SPH content will be extended to StarHub's online streaming service, StarHub Go, to deepen customer engagement. StarHub will also cross-carry and promote content with SPH's existing radio stations - Kiss92, UFM100.3 and OneFM 91.3 - and two new radio stations, Money FM 89.3 and 96.3 Hao FM.

Over the course of the partnership, cross-promotional initiatives have met with success and will continue to be rolled out. For instance, subscription drives which bundled SPH newspapers such as The Business Times and Lianhe Zaobao with StarHub's online streaming service, StarHub Go, were well-received by readers. Marketing efforts will now be extended to include joint outreach events as well as rewards initiatives.

Harnessing the strengths of two major media owners, the MOU formalising the strategic partnership between SPH and StarHub was first signed on 7 March 2016. SPH is Asia's leading media organisation with businesses in print and digital media. It also owns other digital products, online classifieds, radio stations and outdoor media. StarHub is a fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. This includes a mobile network which provides 4G and 3G services and an island-wide hybrid fiber-coaxial network which delivers pay TV services as well as ultra-high speed residential broadband services.
Jointly Issued by:

Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

StarHub Ltd
Co. Regn. No. 199802208C

Media Contact:

Nicholas Tee

Manager

Corporate Communications

StarHub

DID: +65 6825 5134

Email: nicholas.hs.tee@starhub.com

Chin Soo Fang

Head, Corporate Communications & CSR

SPH

DID: +65 6319 1216

Email: soofang@sph.com.sg

Francis Mah

Senior Manager

Corporate Communications & CSR

SPH

DID: +65 6319 1028

Email: mahys@sph.com.sg

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall.

SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point.

It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit www.sph.com.sg

About StarHub

StarHub is Singapore's fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G and 3G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore's fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans, as well as commercial and residential IPTV services.

Launched in 2000, StarHub has become one of Singapore' most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index, the MSCI Singapore Free Index, the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index.