Singapore Press : launches all-new "Personalised Print” product

Ms Cassandra Sim made the front page of The Straits Times on her birthday - and history, as the first recipient of the SPH Personalised Print. Her birthday celebrations last Friday took an unexpected turn when SPH representatives delivered an exclusive copy of The Straits Times printed with personalised birthday greetings from her boyfriend and his mum.

The gift was the idea of her boyfriend's mother, Ms Betty Goh, who arranged for the bespoke gift.

Ms Goh said: 'The Personalised Print is a terrific gift to surprise people with. The delivery of the present was the highlight of the evening. It delighted our guests and made our celebrations a memorable one.'

This unique, personalised experience is what major titles such as The Straits Times, The Business Times, and Lianhe Zaobao are offering at an introductory price of $1,000 (usual at $2,000).

Mr Jerry Siah, Head of Product Innovation and Pricing at SPH Integrated Marketing Division,said: 'The Personalised Print allows our readers to commemorate special occasions alongside news of events that happened on the same day. Recipients get to keep a piece of history. Each personalised copy of the newspaper serves as a precious record and memory for recipients in years to come.'

Personalised Print allows readers to publish personally curated messages on the premium front page newspaper advertisement space of either The Straits Times, The Business Times, or Lianhe Zaobao, worth between $8,000 and $28,000.

Recipients of this special experience can expect an exclusive, framed copy of the selected newspaper title accompanied by a bouquet of roses and bottle of champagne.

Mr Siah said: 'We want to build an emotional connection with our readers by placing them on the front and centre of our main newspapers. The Personalised Print is an excellent way for people to convey heartfelt messages to mark special events, such as anniversaries, birthdays, convocations, congratulatory greetings, wedding proposals, marriage vows, and many more.'

Personalised Print will be having a Christmas Edition where readers can opt to send Christmas gifts in the form of personalised season's greeting printed on The Straits Times' front page on either December 24or December 25for a special price of $100 ($10 will be donated to The Straits Times School Pocket Money Fund for each order).

Visit www.personal.sphads.com.sg/christmasfor more information.

Ms Elsie Chua, Chief Marketing Officer of SPH's Integrated Marketing Division, said: 'We are excited to bring this new print innovation to our newspaper readers. Given the many upcoming commemorative occasions in the next few months, the Personalised Print serves as an added option for readers who are looking for novel ways to celebrate festivities and milestones with people they care about.

'The Personalised Print initiative is among our growing list of creative offerings we have for the market. We continue to maximise the value of our platforms and products to ensure that they benefit both advertisers and readers.'

Ms Sim said: 'It was simply unbelievable. It's amazing to see my photos and birthday wishes printed together with the front page news of The Straits Times. This gift is the best birthday present anyone could ask for. In future,I can look back and see what happened around the world when I turned 21.'

Links to more information:
Personalised print Christmas Edition: www.personal.sphads.com.sg/christmas
Personalised Print Everyday: www.personal.sphads.com.sg/
Video - The very first The Straits Times Personalised Print newspaper: https://youtu.be/gyXXQ6k8WYo
Video - How the Personalised Print newspaper is made: https://youtu.be/wJl6AFsBtEg

Attachments:

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Jerry Siah (Mr)
Head, Product Innovation & Pricing (Print & Classified)
Integrated Marketing Division
Singapore Press Holdings Limited
DID: +65 6319 5959
E-mail: jerrys@sph.com.sg

Hector Tan (Mr)
Assistant Manager, Product Innovation & Pricing (Print & Classified)
Integrated Marketing Division
Singapore Press Holdings Limited
DID: +65 6319 5924
E-mail: htan@sph.com.sg

Deror Wong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1226
E-mail: derorw@sph.com.sg
About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Media The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sg, zaobao.comand SPH Razor. On an average day, 2.4 million* individuals or 58 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.com, herworldplus.comand luxuryinsider.comin Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

PropertiesSPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH's wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online ClassifiedsSPH's online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.

Events and ExhibitionsSphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.

EducationSPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit www.sph.com.sg