News Dubai: CAD/CAM conference "CEREC Desert Fest 2014" was a great success Sirona and the Centre for Advanced Professional Practices (CAPP) organized the first ever "CEREC Desert Fest" with exciting discussions about the newest insight in digital dentistry, real-time demonstrations and an entertaining social program. The event held in Dubai from September 12-13 was aimed at both potential CAD/CAM users and experienced CEREC users.10/01/2014

Bensheim/Salzburg. Sirona presented the CEREC Desert Fest for the first time at The Palace Hotel Downtown Dubai, a beautiful hotel located in the city's Old Town. More than 200 dental professionals took the chance to share their aspirations for Digital Dentistry and their experience with Sirona's CAD/CAM system with dental colleagues from all over the world. In addition to pioneer and future CEREC users, dentists and dental technicians from the UAE, professionals from Bahrain, Egypt, Greece, Iran, Iraq, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Sudan and The Netherlands attended the event.

Volker Vellguth, Vice President Sales Russia, CIS, Middle East and Africa at Sirona: "With the CEREC Desert Fest we wanted to establish and strengthen the connection between our know-how and the experiences of CEREC users in these spectacular surroundings. Professional exchanges are important for the advancement of digital dentistry. We wanted to provide a stage for creative discussions for dental professionals and the more than 200 guests took advantage this opportunity. We can proudly say that the event was a great success for us and CEREC!"

The guests clearly enjoyed this new and signature networking event. Filled with entertainment, panel shows, real-time CEREC-demonstrations, desert safaris and table clinic presentations in a beautiful Arabian flavored ambiance in the heart of Dubai.

Dr. Daniel Vasquez, San Diego "What a wonderful experience, we had a great time. When I started my presentation I asked how can I bring Dubai to San Diego  or San Diego to Dubai; it is simple, I made many new friends and I hope I can stay in the heart of many of the attendees and of course in all of you."

For more information about the CEREC Desert Fest, please visit the event's website: http://cerecfest.cappmea.com

Fig.1: More than 200 dental professionals attended the first CEREC Desert Fest and tensely listened to speakers such as Dr. Josef Kunkela.

Fig.2: The CEREC MC XL was used for exciting real-time demonstrations.

copyright: Sirona/Cappmea

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

distributed by