Sky Deutschland and Samsung announce strategic partnership:
Cooperation on the cutting edge of Ultra HD
- Combining Ultra HD know-how: Sky and Samsung expand their leading role in the development of Ultra HD
- Partnering on the next generation consumer experience: Communication at the point of sale and on TV
- Extensive marketing cooperation

Unterföhring / Schwalbach/Ts., 19 September 2013 - A new dimension of television, a whole new level of video sharpness and a completely new viewing experience - this is Ultra High Definition, the next generation standard undergoing rapid development in the TV industry. With their new strategic partnership, Samsung Electronics and Sky Deutschland are working together to combine their know-how in hardware and content production to accelerate the growth of Ultra HD. As part of a comprehensive communication campaign on the Sky platform and at the point of sale, both companies will provide information about the new TV experience. The cooperation includes clips pro-duced by Sky which demonstrate the outstanding video quality of Ultra HD technology. As the first step, an Ultra HD showcase trailer will be shown on Samsung Ultra HD TVs in retail outlets in the near future. Samsung commercials will also demonstrate the TV revolution on various Sky HD channels at home. On top of that, Samsung will deliver exclusive content resulting from its various sports sponsorships such as the Olympic Games.

"UHD technology offers four times the resolution quality with outstanding depth. This content will reinvigorate the television market. Sky is a true pioneer in the development of UHD content. For this reason, I am very pleased to be working with Sky to advance this project in order to offer our customers excellence in both technology and content," said Georg R. Rötzer, Vice President Corporate Marketing Samsung Electronics GmbH.

Oliver Lewis, Vice President Strategy at Sky Deutschland: "Samsung and Sky combine the passion for a better viewing experience and outstanding innovations. In order to demonstrate the future potential of the next major TV revolution, we have found the ideal partner in Samsung - the market leader in the smart-TV segment."

About Sky Deutschland:
Sky Deutschland AG is the leading pay TV company in Germany and Austria with approximately 3.5 million subscribers. Sky offers live sports, current films, award-winning TV series, kids programs, and documentaries. Sky subscribers have access to up to 71 channels in unique HD quality and an exclusive 3D channel. The innovations Sky Go and Sky Anytime enable customers to view programming on the road as well as on demand.

Contact for media:
Stefan Bortenschlager
Consumer Communications
Tel. +49 89 9958 6871
stefan.bortenschlager@sky.de


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