# Four year agreement from 2013/14 through 2016/17 covering all live matches of the Bundesliga and 2nd Bundesliga
# Exclusive live pay-TV rights granted across all platforms - satellite, cable, web, and adding IPTV and mobile
# Sky Bundesliga coverage secured for the next five years

Unterföhring, 17 April 2012. Today the German Football League (DFL) announced that it has granted Sky Deutschland the exclusive pay-TV rights for all live Bundesliga and 2nd Bundesliga matches for the seasons 2013/14 through 2016/17. This award covers the rights for all platforms, including those currently held across satellite, cable and web, and adds IPTV and mobile.

On average Sky will pay a license fee of €485.7 million per season.

This decision ensures Sky customers will have full access to the 612 live matches per season for the next five years.

Brian Sullivan, CEO of Sky Deutschland: "Today's announcement is good news for Sky customers. This new agreement means Sky will continue to offer all matches of the Bundesliga and 2nd Bundesliga, the most exciting competitions in Europe, live and in HD. In addition the extended rights provide business certainty for the next five years, and will open exciting new opportunities for growth and innovation. The DFL is an important partner for Sky and we are delighted to extend our long-standing relationship.

Contact for press:
Ralph Fürther
Director Consumer Communications
Tel.: +49 89/99 58-60 70
ralph.fuerther@sky.de

Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89/99 58-10 10
christine.scheil@sky.de



Today a conference call for analysts and investors will be held at 3.00 pm CET.
Dial-in: Germany +49 69 58 999 0509; UK +44 207 162 0177; US +1 334 323 6203


This release contains statements regarding future developments that are based on current evaluations and are made to the best knowledge of the management of Sky Deutschland AG. Such statements with regard to future developments are subject to known and unknown risks, uncertainties and other factors that could cause the profit situation, profitability, value development or the performance of Sky Deutschland AG or the success of the media industry to diverge from the profit situation, profitability, value development or performance that are expressly or implicitly assumed or described in the statements concerned. In view of the risks and uncertainties and other factors, readers of this release should not rely on such statements to a disproportionate extent. Sky Deutschland AG has no obligation to act in keeping with such statements regarding future developments or to alter its actions to accommodate future events and developme

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