# Four year agreement from 2013/14 through 2016/17 covering all live matches of the Bundesliga and 2nd Bundesliga
# Exclusive live pay-TV rights granted across all platforms - satellite, cable, web, and adding IPTV and mobile
# Sky Bundesliga coverage secured for the next five years
Unterföhring, 17 April 2012. Today the German Football League (DFL) announced that it has granted Sky Deutschland the exclusive pay-TV rights for all live Bundesliga and 2nd Bundesliga matches for the seasons 2013/14 through 2016/17. This award covers the rights for all platforms, including those currently held across satellite, cable and web, and adds IPTV and mobile.
On average Sky will pay a license fee of €485.7 million per season.
This decision ensures Sky customers will have full access to the 612 live matches per season for the next five years.
Brian Sullivan, CEO of Sky Deutschland: "Today's announcement is good news for Sky customers. This new agreement means Sky will continue to offer all matches of the Bundesliga and 2nd Bundesliga, the most exciting competitions in Europe, live and in HD. In addition the extended rights provide business certainty for the next five years, and will open exciting new opportunities for growth and innovation. The DFL is an important partner for Sky and we are delighted to extend our long-standing relationship.
Contact for press:
Ralph Fürther
Director Consumer Communications
Tel.: +49 89/99 58-60 70
ralph.fuerther@sky.de
Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89/99 58-10 10
christine.scheil@sky.de
Today a conference call for analysts and investors will be
held at 3.00 pm CET.
Dial-in: Germany +49 69 58 999 0509; UK +44 207 162
0177; US +1 334 323 6203
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