From today Sky Store gets even better with the rollout of its Buy & Keep service to everyone in the UK and Ireland. Sky Store is the only service where customers can get a movie straight to their TV, stream or download it to their mobile, tablet and laptop and receive the DVD direct to their home a few days later.


Now Sky customers and anyone accessing Skystore.com or the new Sky Store app will be able to Buy & Keep the latest blockbusters to stream or download on their compatible mobile, tablet and laptop. Non-Sky TV customers in the UK can watch on their main TV via a NOW TV box, Roku® or YouView box, while those in Ireland can watch via a Roku box.


Nicola Bamford, Director of Sky Store said, "People want the simplest and most convenient way to buy and watch the movies they love, which is why it's great news that from today Buy & Keep will be available to everyone and across multiple devices. Sky Store offers the complete service - straight to your TV, across your devices and you get the DVD in the post too".


Watching across devices will be seamless and easy thanks to a "follow me" function, which will allow Sky Store customers to start watching a movie on one of their registered devices, pause and then resume watching it on another registered device so long as they are connected to the internet. You can register up to four devices and any movie can be streamed to two devices simultaneously.


On Android devices, customers will be able to browse, watch and buy while on iOS devices the Sky Store Player App will enable them to browse and watch movies they have bought previously via their TV or on skystore.com.


For existing Buy & Keep customers who have already used the service on their Sky+HD box, all of the movies they have bought will automatically appear in My Library in the app, ready to stream or download. Sky customers who now Buy & Keep on mobile devices can also chose to send the movie to their Sky+ HD box as well.


With the latest movies direct from the cinema being added every week, movie fans can choose from blockbusters like The Hunger Games: Mockingjay Part 1, The Hobbit: The Battle of the Five Armies and Paddington, as well as all-time classics like Avatar, Back to the Future or Wizard of Oz. New releases are £13.99 and catalogue favourites are £7.99. Most Buy & Keep movies are also available on early release, which means they are available on Sky Store before the DVD is available to buy in the shops.


Sky Store Buy & Keep has been a huge hit with Sky customers since its launch in April 2014, with Sky Store regularly being the number 1 digital retailer in the UK for new movie releases. In the future, the service will expand to include TV and movie boxsets.


Notes to editors:

For more information:

Helen Parker

Senior PR Manager

Product & Brand PR, Sky


About the Sky Store app

  • The Sky Store app is free to download from iTunes/Google Play. Android users can buy or rent movies on Sky Store directly from Android phones or tablets via the Sky Store App, available on any Android device running 4.0 or above.
  • iOS users can buy or rent movies on Skystore.com and then watch them on iOS devices by downloading the Sky Store Player App. The Sky Store Player App is available on any iOS device running iOS 7 or above.


About Sky Store Buy & Keep

  • New releases are often available digitally before or on the same day the DVD is available in the shops. They are available to Buy & Keep before they can be rented through Sky Store, or watched on Sky Movies.
  • Pricing ranges from £7.99 to £13.99.
  • The DVD will usually be delivered within 3-5 working days.
  • Downloads can take several minutes or longer to start viewing, minimum required speed for streaming 2.5Mbps (SD) or 5Mbps (HD).
  • Customers need a Sky TV subscription for ongoing access to downloaded copy on their compatible Sky+HD box connected to broadband.
  • Customers can register up to four devices; a movie can be streamed to two devices at a time.
  • HD option is not supported for Buy & Keep on some devices/set-ups.


About Sky Store rentals

  • New releases are available to rent before they come to Sky Movies.
  • Once you rent a movie you have 30 days to start watching. Once you've started watching it's yours to pause and play for up to 48 hours.
  • Only one movie can be streamed to one device at a time.
  • Downloads can take several minutes or longer to start viewing, minimum required speed for streaming 2.5Mbps (SD) or 5Mbps (HD).
  • HD option not available when renting at www.skystore.com.


About Sky

Sky is Europe's leading entertainment company. The group serves 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.


Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).



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