(GlobeNewswire) - Advancing its mission to change the way America snacks, Snyder`s-Lance, Inc. (Nasdaq-GS:LNCE) is introducing its first multi-brand snack pack featuring great taste and better ingredients, to meet explosive consumer demand for better snacking options. The company is combining its portfolio of category brand leaders into four new variety pack offerings, activating a $1.5 billion segment experiencing strong year-over-year growth.
The new line brings together five favorite brands that when combined, provide snack choices for everyone: Cape Cod, Kettle Brand, Late July, Snack FactoryPretzel Crisps, and Snyder`s of Hanover. The Snyders-Lance variety packs feature 16 single-serve bags and come in four distinct varieties:
Gluten Free: Snyder`s of Hanover Gluten-Free Honey Mustard & Onion Pretzel Sticks, Snack FactoryMinis Gluten Free Original Pretzel Crisps, Late July Jalapeno Lime Tortilla Chips, Cape Cod Original Potato Chips
Non-GMO: Cape Cod 40% Reduced Fat Original Potato Chips, Late July Nacho Chipotle Tortilla Chips, Snyder`s of Hanover Mini Pretzels and Kettle Brand Sea Salt & Vinegar Potato Chips
Premium: Snyder`s of Hanover Honey Mustard & Onion Pretzel Pieces, Kettle Brand Backyard Barbeque Potato Chips, Cape Cod 40% Reduced Fat Original Potato Chips, Late July Nacho Chipotle Tortilla Chips
Small Batch Kettle: Kettle Brand Jalapeno Potato Chips, Cape Cod Original Potato Chips, Kettle Brand Backyard Barbeque Potato Chips, Cape Cod Sea Salt & Vinegar Potato Chips
Americans are embracing snacking occasions throughout the day, but lack snack options that fit the bill with Non-GMO verification, better ingredients and outstanding flavor, said Rod Troni, Chief Marketing and Innovation Officer at Snyders-Lance. With our wonderful family of snack brands rooted in great taste and better ingredients, we are in a strong position to offer something different, and most importantly, relevant to consumers today. We expect this new line to be a popular option for a broad segment of consumers looking for better options.
The snack packs are designed to appeal to the large number of consumers who enjoy snacking and prefer options made with the highest-quality ingredients. The handy packs are perfect for keeping in the car or stocking the pantry, and are convenient for every occasion from summer road trips to sporting events and more.
The Snyders-Lance variety packs are available nationally through grocery and mass merchandisers.
About Snyders-LanceSnyder`s-Lance, Inc., headquartered inCharlotte, NC, manufactures and markets snack foods throughoutthe United Statesand internationally.Snyder`s-Lance`sproducts are sold under theSnyder`s of Hanover, Lance, Cape Cod,Snack FactoryPretzel Crisps, Pop Secret, Emerald, Kettle Brand, Late July, Krunchers!, Tom`s, Archway, Jays, Stella D`oro, Eatsmart Snacks, O-Ke-Doke, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.
Rachel Gehr, Maxwell PR
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