Member access

4-Traders Homepage  >  Shares  >  Nasdaq  >  Snyder's-Lance Inc    LNCE   US8335511049

SNYDER'S-LANCE INC (LNCE)

1
Delayed Quote. Delayed Nasdaq - 05/28 04:00:00 pm
30.19 USD   +0.53%
05/27 SNYDER LANCE : hires new media agency (BRIEF)
05/19 SNYDER'S-LANCE : ex-dividend day
05/08 SNYDER LANCE : Q1 earnings miss Wall Street expectations
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 
The feature you requested does not exist. However, we suggest the following feature:

Snyder Lance : hires new media agency (BRIEF)

05/27/2015 | 12:37pm US/Eastern

May 27--Charlotte-based Snyder's-Lance has named Horizon Media as its agency of record for four of its core brands as it hones its focus on the healthy snack market.

Horizon, based in New York, will spearhead media planning and communications for the U.S. market for Snyder's of Hanover, Lance, Cape Cod and Snack Factory Pretzel Crisps, the two companies said in a statement released Wednesday.

Horizon's media work for the local snackmaker will begin this spring.

"The agency is powered by an inventive mindset and has exhibited a proven ability to deliver results efficiently across a complex media environment," said Rod Troni, chief marketing officer at Snyder's-Lance, in the statement.

The two companies said Horizon will focus on Snyder's-Lance's "transformation" as it focuses on "better for you" snacks. Last year, which the snackmaker's CEO Carl Lee has called "transformative," included a number of deals for Snyder's-Lance as it expanded its foothold in the healthier snack market to meet evolving consumer demands.

Peralta: 704-358-5079;

Twitter: @katieperalta

___

(c)2015 The Charlotte Observer (Charlotte, N.C.)

Visit The Charlotte Observer (Charlotte, N.C.) at www.charlotteobserver.com

Distributed by Tribune Content Agency, LLC.

© Tribune Content Agency, source Regional News

React to this article
Latest news on SNYDER'S-LANCE INC
05/27 SNYDER LANCE : hires new media agency (BRIEF)
05/19 SNYDER'S-LANCE INC : ex-dividend day
05/12 SNYDER'S LANCE : Management's Discussion and Analysis of Financial Condition and..
05/08 SNYDER LANCE : Q1 earnings miss Wall Street expectations
05/08 SNYDER'S LANCE : Results of Operations and Financial Condition, Financial Statem..
05/08 SNYDER'S LANCE : misses Street 1Q forecasts
05/08 SNYDER LANCE : Reports Results for First Quarter 2015
05/07 SNYDER'S LANCE : Submission of Matters to a Vote of Security Holders, Other Even..
05/06 SNYDER LANCE : Announces Results from Annual Meeting of Stockholders
04/10 SNYDER LANCE : to Release First Quarter 2015 Results on Friday, May 8, Before Ma..
Advertisement
Chart
Duration : Period :
Snyder's-Lance Inc Technical Analysis Chart | LNCE | US8335511049 | 4-Traders
Income Statement Evolution
More Financials