By a News Reporter-Staff News Editor at Marketing Weekly News -- Lance®, which has been fueling America with its wholesome and delicious snacks for more than 100 years, teams up with Little League® Baseball and Softball for another year as the organization's "Official Sandwich Cracker." This successful partnership seeks to energize and inspire young athletes to reach their potential.
"The partnership of our two American classics is a natural fit, building on a rich heritage of promoting wholesome fun, activity and snacks the whole family can enjoy," said Rod Troni, Chief Marketing Officer at Snyder's-Lance. "Little League uses the ball field as a classroom to instill core values, and Lance uses our two awesome crackers with an incredible filling in the middle as a wholesome snack to give on-the-go families the energy they need to stay active. This is how we sandwich."
As part of this year's partnership, Lance will host gameday experiences, including a snack patrol tent with fun games and special promotions, at the Little League Baseball World Series in South Williamsport, Pennsylvania, Aug. 20-30. More than 100,000 sandwich crackers will be given out during the tournament to fuel hungry players and fans. Crackers and other Lance products will also be on sale in the concession stand.
"We're thrilled to continue our partnership with Lance," said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. "Lance has been satisfying Little Leaguers® and their families with great snacks for decades, and it's wonderful to see them continue to step up to the plate and encourage our young athletes to succeed on and off the field."
For more information about Lance sandwich crackers and the Little League partnership, plus fun baseball snacktivities, visit www.Lance.com/LittleLeague.
Keywords for this news article include: Marketing, Advertising, Snyder's-Lance Inc.
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