Paris, France, April 08, 2015 -Solvay Novecare will showcase its industry leading specialty body and hair care formulations at In-Cosmetics Barcelona 2015 (stand 7L30). Visitors are invited to experience the Solvay Showroom and enter a world of formulation options with more than 45 trend-forward cleansing and conditioning systems - from shampoo & conditioners to body washes and creams, among many others.

A showroom to promote more than 45 personal care product formulations

Entering Solvay Showroom you will discover, hair care and body care products specifically designed to answer consumers' most requested personal care needs.

These formulations represent the culmination of Solvay Novecare's extensive research and innovation efforts to specifically design finished products that assist our customers in answering todays' challenging body and hair care needs. , Whether it's hair color protection, hair repair, hair & skin moisturizing free-from or multi-function products, Solvay's trend-forward fully formulated solutions deliver.

Prepare your visit at our showroom!

Each of these products featured at In-cosmetics will have a dedicated webpage, with formulation information. Visitors will be able to easily access that information, using the mobile device of their choice and reading the QR code of the product.

To prepare your visit to our showroom and get access to the details of each formulation, we invite you to download a QR code reader on your mobile device!

At Solvay, the end-market drives the innovation!

Solvay continually looks to strengthen its personal care expertise and accelerate consumer-centered innovation. A thorough consumer market survey helped identify the true end-market needs and have inspired Solvay Research & Innovation teams to generate new performance solutions with proven consumer benefits meeting formulators' most pressing challenges.

This approach guides the design of the formulations featured in the Showroom. Here we will highlight functional hair products targeting all-in-one beauty; deep conditioning; oil-infused, mild cleansing & conditioning; salt- sulfate and silicone-free to skin moisturizing, mild cleansing and new textures

  • Solvay understands market needs and trends.
  • Solvay integrates these trends in its performance evaluation methodology.
  • Solvay translates market needs and trends into innovative formulations.
  • Solvay supports formulators by providing comprehensive solutions.
Solvay's program at In-Cosmetics Barcelona 2015
Innovation Seminar - Wednesday 15th April - 11:00 - 11:30 - Theatre 1 (Hall 6)

The latest wave in hair care: A surge in multi-functional products

Sandra Catarino, Business Development Manager at Solvay

Some of our latest innovation, in preview!

Body Care Formulations:

Purely Pampering Body Wash - a shea butter nourishing body wash

Pure and Gentle Facial Wash - a low sulfate exfoliating facial cleanser lathering and gently polishing away the dull skin

In-Shower Moisturizing Lotion - an optimized instant body hydration

Invigorating Gel Body Scrub - a boost for smooth skin

Skin Lightening Facial Serum - to lighten, brighten and smooth normal skin

Eco-Conscious Body Wash - sustain the beauty of the earth and of your skin

Hair Care Formulations:

Extreme Repair Shampoo - total repair shampoo for ultra-damaged hair

No-shampoo Co-Wash Conditioner - cleansing conditioner for very dry, and ultra-damaged hair

Magic Oil Infusion Shampoo - oil infusion shampoo for dry, damaged, coarse hair

Care with lightness - nutri-shine conditioner for fine hair

Absolutely Clean - anti pollution shampoo for re-greasing scalps and stressed hair

Among many other !

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