Sometimes change is necessary in order for organizations to succeed and stay relevant. Vice President of Merchandising Matt Zanone and Associate Category Manager Caitlin White spoke about how Puritan's Pride adapted to the ever-changing e-commerce marketplace when they decided they wanted to accelerate their growth.

By partnering with SPS Commerce and using its Sourcing solution, Puritan's Pride has exponentially increased sales in eight months. The key to continued growth is to add more SKUs. In the last eight months, the retailer has increased the number of SKUs by 25 percent. With the addition of drop shipping, Puritan's Pride can ship larger and bulkier items easier, further enhancing the amount of SKUs Puritan's Pride can have in its inventory.

By changing its business model, Puritan's Pride was able to redefine and rejuvenate its competitive place in the marketplace. To view the entire SPS Commerce In:fluence 2016 session for Puritan's Pride, check out the ALL ACCESS page here. Make sure to join in with the conversation on Twitter by using the hashtag #SPSInfluence.

SPS Commerce Inc. issued this content on 02 May 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 02 May 2016 14:18:04 UTC. Original document available at http://www.spscommerce.com/blog/puritans-pride-attributes-significant-growth-amount-skus/