Strauss : Zion Balas appointed CEO of Strauss Coffee - English

CONVENIENCE TRANSLATION The Hebrew version is the binding version

18.12.2017

Zion Balas to be appointed Chief Executive Officer of Strauss Coffee, Strauss

Group's international coffee company and one of the largest in the world

Balas, who for the past nine years has served as CEO of Strauss Israel, will be replacing Tomer Harpaz, who was recently appointed CEO of Sabra-Obela

Gadi Lesin, CEO and President of Strauss Group, today announced the appointment of Zion Balas as the designated chief executive officer of Strauss Coffee, the international coffee company owned by Strauss Group, which is active in seven countries and ranked among the five largest coffee companies in the world.

Gadi Lesin: "I am happy to announce that Zion Balas has been appointed CEO of Strauss Group's global coffee company, Strauss Coffee, which is one of the group's key growth drivers. Zion will be assuming the role after nine years in which he headed Strauss Israel with great success, while implementing deep changes across the company in light of the dynamic reality of the Israeli market. Zion's outstanding management of diverse partnerships with world leading corporations such as PepsiCo and Danone, as well as long-term partnerships with the kibbutzim Yotvata and Yad Mordechai, is admirable. He is now moving on to the next challenge of running Strauss's international coffee company, which is considered a world leader in a category that is undergoing great growth and fascinating change and has a key role in the group's global development.

"Balas is bringing a profound understanding of food, coffee and relevant technologies, as well as a wealth of experience in managing complex business systems in a world of diverse consumer changes and challenges, and I am convinced that his leadership and experience will serve to drive Strauss Coffee's continued success. The appointment is part of Strauss Group's strategic planning process and its preparations for the future."

Zion Balas is expected to assume the role of CEO of Strauss Coffee within the next few months. Within the coming weeks the Group will announce the appointment of a new CEO for Strauss Israel.

About Strauss Coffee

Strauss Coffee is a global coffee company ranked among the ten leading companies in the world (Euromonitor), with annual sales of over one billion dollars. The company invests in and develops coffee brands tailored to local tastes, which are considered leaders in diverse markets such as Brazil, where it has a 50/50 joint venture with São Miguel and with the Lima Brothers, as well as Poland, Romania, Russia, Ukraine, Serbia and Israel. Strauss Coffee operates fourteen manufacturing sites and has 7,500 employees worldwide. Strauss Coffee and its employees are committed to promoting the coffee culture and share their passion for coffee with consumers across the globe.

Strauss Coffee third quarter 2017 revenues totaled NIS 1,072 billion, YTD revenues were NIS 3,015 billion. In 2016, the company's sales turnover was NIS 3,673 billion.

For further information please contact:

Daniella Finn

Director of Investor Relations | Strauss Group

49 Hasivim St., Petach Tikva | 49517

Phone: + 972-3-675-2545 | Mobile: + 972-54-577-2195

Daniella.finn@strauss-group.comwww.strauss-group.com